Content Marketing

A Great Partnership Between Erem Media Partners With iZooto To Lessen Dependency on Facebook and Google

Erem Media Group today declared their association with iZooto to expand on their audience engagement and maintenance endeavors. iZooto, an audience marketing platform, helps media distributers lessen their dependency on Facebook and Google. Erem Media Group has been utilizing iZooto for their flagship websites - Erem News and Foochia - and has seen their traffic increment by more than 20%.
Google search updates and Facebook algorithm tweaks have impacted media businesses profoundly and that's a solitary reason why media businesses in the GCC region have persistently been exploring solutions. With 3rd party cookies phasing out, audience development and its engagement have become business priorities. Erem News uses iZooto for both engagement and monetization to boost their revenue. It already produces 35%+ of their total visitors from iZooto and this continues to rise month on month.

"Editors at Erem News are quick to break stories to their readers. With iZooto, we can connect readers quicker than ever before - this gives us an upper hand," added Mohammad Aldaghestani, Head of Audience Engagement at Erem Media.
iZooto is the go-to-platform for editors, revenue, and audience engagement teams. At Erem News, engagement and monetization are important goals for 2021 and we already see this partnership playing its part. "iZooto helps us distribute news faster than email or even social media. iZooto's contribution is now more than Facebook, Google search and Google news. We are able to get the word out really quickly," added Becrine Alam, Head of Editorial at Erem Media.
"Our association with Erem Media is an incredible confirmation of the strength of our foundation and the business pattern.. We now process over 5B notifications every day for our 1200+ publisher partners. Our deep understanding of the publisher ecosystem and our ability to support enterprise grade scale is what makes iZooto the preferred partner for media giants like Erem News," added Siddhartha Saxena, Business Head at iZooto. "We remain committed to the vision of building and nurturing our audience and we see iZooto as a long term partner," said Tajelddin Abdel Haq Editor in Chief, at Erem Media.

"We are building iZooto as a platform that enables newsrooms to build a deeper and better relationship with their audience. Google and Facebook compete with media businesses. iZooto is changing that. The pandemic has accelerated digital adoption and we are seeing strong traction from the publishers in the GCC region. We will continue to invest heavily in the region over the next few years," added Neel Kothari, CEO at iZooto.

Know More About iZooto

iZooto is an owned audience marketing solution that influences push notification as a channel to help publishers build, own, and involve their audience. Headquartered in Delhi, iZooto recently set up its operations in the UAE. Over 1100+ publishers globally use iZooto to push over 150B notifications every month - across channels like - web notifications, messenger and native mobile apps.

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