CHANNEL PARTNERSHIPS

50 percent or more of interactions are handled via digital channels in the NICE survey.

businesswire | December 08, 2020

Pleasant today reported the consequences of another study among CX pioneers. Discoveries affirm shoppers favor the utilization of computerized channels while connecting with specialist organizations. Named 'Client support Leadership in a New Reality,' the new review features the way CX pioneers intend to take to drive deftness into their contact communities to convey on client desires. The review additionally asserts the function of a cloud-local stage establishment as a basic empowering agent for keeping up on-going consistent business congruity ordered by the present truth of far off work. Snap here to get to an infographic summing up the discoveries of the overview.

Pleasant's new review directed among more than 200 CX pioneers at driving contact communities features seven key information focuses. Key among them is the fast quickening in the staggering ubiquity of advanced channels among buyers. 51 percent of pioneers demonstrated that half or a greater amount of their communications are as of now being taken care of through computerized channels (for example Visit, Email, Social Network).

79 percent of the CX pioneers reviewed demonstrated that specialists telecommuting are proceeding just as or better than in the workplace. While the act of telecommuting was not predominant pre-pandemic attributable to worries of worker center, review discoveries show a higher solace level by CX pioneers for this training. 76 percent of pioneers surveyed said specialists want to telecommute, and 43 percent of CX pioneers said they intend to keep 50% or a greater amount of their representatives working at home later on.

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MARTECH

Tufin Appoints e92plus as a UK Distributor to Support Channel Growth

Tufin | November 17, 2022

Tufin®, the leader in network security policy management, today announced it has appointed e92plus to build its channel presence in the UK. e92plus is a leading UK cybersecurity distributor working with more than 1,200 VARs, MSPs, SIs and CSPs. It is credited with having launched some of the biggest names in cybersecurity and has transformed distribution - especially around cloud security and managed services. As a channel-first provider, Tufin is experiencing significant growth, driven by increased demand for policy-based support to manage network complexity, as enterprises navigate the challenges of cloud growth, cloud migration and hybrid infrastructures. Tufin selected e92plus for its specialist security focus, its large ecosystem of partners, and its track record in building out new sales opportunities for vendor partners in the UK. Nick Lowe, VP Sales Europe for Tufin, said:“Our aim is to focus on investing in the channel to expand and support further growth. This partnership is a big step in the next stage of growth for Tufin and will help us to build new opportunities with a wide network of channel partners. We chose e92plus because it’s a security-first organisation and one of the most innovative distributors in the marketplace. It has a wide reach within the systems integration markets and its technical expertise and excellence is fully aligned with our own aims to develop mutual pipelines, with logo acquisitions in areas that we don’t currently see coverage. Our channel partners focus on Tufin being a game-changer for complex enterprises and e92plus will help us reach further and wider - particularly in its UK market - enabling us to support our channel partners throughout the whole sales cycle.” Mukesh Gupta, e92plus CEO and co-founder, said: “As the challenge to combat cyber threats grows, so does the complexity of the networks and cloud infrastructures that organisations are defending." Mukesh Gupta, e92plus CEO and co-founder, said:“As the challenge to combat cyber threats grows, so does the complexity of the networks and cloud infrastructures that organisations are defending. We see huge opportunities in simplifying the management of those cybersecurity policies, and Tufin is a perfect fit. Their channel-first approach resonates with our partner community, and their approach to automation and agility helps our partners demonstrate tangible ROI and benefits while delivering their own technical services.” Tufin currently boasts the broadest integration across the security and networking ecosystems. The company’s latest release, TOS R22-1, includes expanded Microsoft® Azure native firewall integration, CI/CD integration for continuous compliance enforcement, as well as added support for Check Point® Inline Layers and Palo Alto Networks® Panorama™. About Tufin Tufin is the leader in network security policy management. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com. About e92plus For e92plus, it’s all about being channel-first. Since we started over 30 years ago, we’ve been dedicated to empowering our partners and helping them accelerate their business growth. We’re now the UK’s biggest dedicated cybersecurity VAD. For our reseller partners, our expertise in cybersecurity has helped them protect thousands of organisations across the UK, with our in-house teams supporting our channel community every step of the way. With a portfolio that includes the most exciting, innovative and disruptive technology in cybersecurity – from market leaders to start-ups, we’re committed to delivering outstanding value to our thousands of customers with a channel-first approach. We’re also helping our partners build their managed services practices, and embrace the cloud marketplace revolution through our dedicated e92msp and e92cloud divisions. Learn more at www.e92plus.com.

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CHANNEL PARTNERSHIPS

Anomali Announces New Platinum Elite Technical Certifications for Global Partner Engineers

Anomali | November 16, 2022

Anomali, the leader in modernizing and scaling security operations by delivering breakthrough levels of visibility and intelligence-driven threat detection and response, today announced the availability of its all-new Platinum Elite Technical Certification Program. To further drive the success of Anomali partners and customers, all partner engineers now have access to the same technical curriculum available to Anomali field and customer success engineers, regardless of their current partner level. Partners that complete certification are eligible for Platinum Elite Status in the Anomali Resilience Partner Program. Since launching its all-new partner program in March 2022, Anomali has continued to invest in the channel, doubling its channel field personnel and hiring a dedicated Director of Channel Enablement. “To date, the Resilience Partner Program has absolutely energized our partner base, more than tripling our partner engagement in just the first six months,” said Chris Peterson, VP Worldwide Partnerships at Anomali. “By making our Platinum Elite Enablement Program available to all partners – GSI, value-added reseller, or MSP – Anomali is further investing in our partners, providing additional routes to market and enabling new services-driven revenue opportunities.” The new training is delivered as a hybrid learning model, incorporating both instructor-led and hands-on labs. It comprises three flexible modules, allowing partners to match technical skill development to their business model and scale their Anomali practice. The three available certifications are: Anomali Proof of Value Certified Engineer - Focused on pre-sales technical skill development; Anomali Certified ThreatStream Engineer - Further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream; and Anomali Platform Certified Engineer - Enabling partner engineers to deliver implementation and integration services for The Anomali Platform. “The technical certification training from Anomali is phenomenal,” said Paul Lim, Regional Director, ANZ at Netpoleon. “The cloud delivery environment and interaction with Anomali engineers gives us the hands-on experience we can apply immediately into new service offerings for our channel partners and customers." Platinum Elite is the top tier in the Anomali Resilience Partner Program and provides partners with several enhanced benefits to maximize margins and increase partner routes to market with The Anomali Platform, including: Licensing to The Anomali Platform for the delivery of billable services; Additional margins on the resale of the Anomali solutions; CPE credits against CISSP continuing education requirements for partner engineers; and Enhanced technical knowledge to deliver customer facing POV and implementation engagements. "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. “Anomali’s new modular technical enablement program provides this. It also showcases Anomali's continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.” "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. The Anomali Platform is a suite of products that work together and easily integrate into existing security stacks across multi-cloud, on-premises, and hybrid deployments. The Integrated product offerings, deliver new and uniquely differentiated security visibility use cases to stop attackers and their breaches, including ransomware. The product suite includes Match, a big data engine that correlates all telemetry with global intelligence to detect and respond at scale; ThreatStream, the leader in threat intelligence management and the largest repository of global intelligence; and Lens, the industry’s only Natural Language Processing (NLP) extension that identifies all threats and IOCs in public and private data to detect the latest threats. About Anomali Anomali is the leader in modernizing and scaling security operations, delivering breakthrough levels of security visibility and intelligence-driven threat detection & response. In a world filled with SIEM, SOAR, XDR, the Anomali Platform amplifies visibility, integrating with existing security controls, and enriching them with actionable context to stop the adversaries. Anomali helps customers and partners transform their SOC platform by elevating security efficacy and reducing their cost with automated processes at the heart of everything. The solution is anchored in big-data management and boasts the world’s largest repository of global intelligence that supports native-cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves global B2B enterprise businesses, large public sector organizations, ISACs, ISAOs, service providers, and Global 1000 customers to help safeguard the world’s critical infrastructure, companies, and people. Leading venture firms, including Google Ventures, General Catalyst, and IVP, back Anomali. Learn more at www.anomali.com.

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CHANNEL PARTNERSHIPS

StormForge Extends Kubernetes Efficiency at Scale to More Enterprises Than Ever Before with New Channel Partner Program

StormForge | November 11, 2022

StormForge, the leader in cloud-native application performance testing and resource optimization, today announced its Channel Partner Program. The StormForge Channel Partner Program focuses on providing distributors, resellers and other partners with the most effective resources to put the StormForge machine learning-based optimization platform within every enterprise's reach. The Channel Partner Program complements the StormForge Cloud Provider Alliance Partner Program, which includes highly collaborative relationships with industry powerhouses such as AWS, Microsoft Azure and Datadog. New partners include CLIMB, Amazic and SIOS. Resellers include A-Var, Oteemo, Mobia and Ahead. "The Kubernetes developer and user communities are incredibly large and diverse - and they're growing rapidly. So it's natural for us to design a Channel Partner program that extends the reach of StormForge's patent-pending machine learning technology to as many enterprises as possible," said Amy Medeiros, Head of Marketing, StormForge. "StormForge optimizes Kubernetes at scale in ways that no other solution can. We want to help as many customers as possible achieve success with their Kubernetes journey, and that means arming our partners with game-changing solutions that make that process as smooth and effective as possible. The Partner Program keeps customer relationships front and center, while also offering a simple, collaborative, and rewarding experience for our partners." The StormForge Partner Program consists of solutions, training including hands-on certification and tools that enable its partners to offer customers the most effective platform for optimizing Kubernetes at scale. Partners gain access to an exclusive partner portal, deal registration, integrated campaign kits, sales tools, technical training support, sales incentives and a dedicated StormForge Certified Kubernetes expert. "Kubernetes performance and optimization is one of the most challenging things our customers are navigating in today's enterprise environments, and being able to offer StormForge gives us such a strong opportunity and position to support them," said Frank Shepherd, VP of Engineering, A-Var. "StormForge's platform delivers that magic combination of increased efficiency and higher performance that results in our customers' ability to innovate." "StormForge really brings to bear the missing component for our customers' digital transformation journey," said Dale Foster, Climb CEO, Climb. "StormForge really brings to bear the missing component for our customers' digital transformation journey," said Dale Foster, Climb CEO, Climb. "StormForge's machine learning technology combined with its holistic approach that spans production and non-production environments makes Kubernetes resource optimization a reality for a lot of our customers for the first time. Working with StormForge is a strategic move that we expect to drive real impact for our customers." StormForge's flagship product, StormForge Optimize Live, delivers ML-powered Kubernetes resource optimization through analysis of observability data, intelligent recommendations, and automated action based on that analysis. The ML focus goes beyond cost or performance alone, optimizing both at any scale to enable intelligent business decisions with minimal trade-offs. Just last month, the platform added the industry's first bi-dimensional Kubernetes pod autoscaling, which minimizes cloud waste during the autoscaling process without sacrificing application performance. This powerful platform puts the best possible offerings in the hands of partners and resellers, whose customers need flexibility across cloud environments and the ability to optimize in production and non-production environments. Purpose-built for Kubernetes, StormForge runs in any CNCF-certified distribution and integrates easily with existing Kubernetes environments, including all Kubernetes cloud services, management platforms and observability solutions. It also enables fast time-to-value with one-click deployment and continuous, automated Kubernetes resource optimization. "We sincerely welcome this partner program. StormForge's M/L technology is essential for using the container platform technology that is indispensable for DX. This is because it not only increases the productivity of container utilization engineers, but also optimizes the infrastructure resources used. SIOS Technology, Inc.has had a strong relationship since StormFoge was founded. Through this Programme, SIOS Technology Corp. is promoting the further advancement of the Cloud Native in the Japanese market," said Minoru Aoki, Vice President, SIOS Technology, Inc. For more information about the Channel Partner Program, please visit: https://www.stormforge.io/company/partners/ About StormForge StormForge brings together world-class data scientists and software engineers to enable businesses to drive breakthrough IT and operations efficiency. The StormForge Platform is set apart by its unwavering focus on building AI-powered software products that are designed to help people, not replace them. The StormForge Platform uses enterprise grade performance testing coupled with machine learning to drive major application performance gains and cost reductions in complex environments. In February 2020, StormForge announced funding from Insight Partners to accelerate the growth of its Platform. StormForge was founded in 2015 and is based in Boston and Washington, DC. Learn more at www.stormforge.io.

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MARKETING ANALYTICS, SOCIAL MEDIA MARKETING, EVENT MARKETING

DCUC Partners With OMNICOMMANDER for Best-in-Class Website Design, Marketing, and Cybersecurity

OMNICOMMANDER | December 14, 2022

OMNICOMMANDER INC. and the Defense Credit Union Council (DCUC) have teamed up to provide best-in-class web design, marketing, and cybersecurity offerings for credit unions embarking on their journeys to digital transformation. This partnership will focus on helping credit unions meet the needs of all generations by providing beautifully branded marketing content and accessible websites that promote the acquisition, retention, and engagement of credit union members. As an industry leader in credit union marketing, OMNICOMMANDER provides partners full-service access to marketing solutions, customizable products and services, and award-winning website design tailored for credit unions seeking to enhance their members' experience. The partnership between OMNICOMMANDER and DCUC is rooted in both companies' dedication to serving those who serve our country. The company is also a two-time recipient of the HIRE Vets Gold Medallion Award – the only federal-level veterans' employment award that recognizes a company or organization's commitment to veteran hiring, retention, and professional development. "I'm extremely excited about this partnership, as it's undoubtedly a natural fit. OMNICOMMANDER is a veteran-owned and operated organization that also employs many military spouses and family members," says Isham. "The members of the credit unions that the DCUC serve look a lot like the staff here. We understand those members because we are those members. Col. Hernandez runs a world-class organization that, like OMNICOMMANDER, is completely focused on the interests of our credit unions. Additionally, as a result of this partnership, we are offering a 10% discount to DCUC members." "DCUC is always looking for ways to enhance member value. Our partnership with OMNICOMMANDER, and their forward-thinking approach, will offer our members expert knowledge and resources in advancing their technology and website design. This partnership also supports us to provide the best member value to the credit unions we serve," DCUC President/CEO Anthony Hernandez. About OMNICOMMANDER OMNICOMMANDER is a veteran-owned and operated website design, marketing, and cybersecurity company that provides a comprehensive suite of digital marketing solutions focused on the credit union industry. For the first time in history, credit unions now can partner with a single company to create, host, and manage their digital branch and integrated service offerings within one complete ecosystem- including adaptable online forms, a car buying solution, an ATM locator, and live-agent chat support- all powered by a team that exceedingly understands the needs of credit union members. In addition to world-class service, OMNICOMMANDER products and services are mobile-responsive and built with the highest level of attention to accessibility and ADA compliance to garner increased brand awareness and reach the widest audience possible.

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Your first-party data is your most valuable asset. But for many marketers, putting that data to work has been a moonshot. Until now. Learn how our new all-in-one CRM data solution helps you onboard first-party data from anywhere, extend your reach across the open internet, and put optimization on auto-pilot

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