Martech
One Identity | October 10, 2023
One Identity has announced the launch of Partner PLUS Program, designed to equip its partners with the most comprehensive tools and knowledge necessary for seamless product implementation. By participating in this program, the company’s partners will gain the ability to more effectively address existing and emerging customer needs while identifying fresh market opportunities.
This initiative serves as an extension of One Identity's well-regarded partner initiatives, with a specific emphasis on programmatic solutions that entail intricate implementations, including but not limited to Safeguard for Privileged Access Management (PAM), One Identity Manager for Identity Governance and Administration (IGA), OneLogin for Access Management, and Active Roles for Active Directory Control.
Paul Cameron, Chief Revenue Officer of Intragen, expressed appreciation for a vendor's initiative in creating a service-led program that acknowledges the competence and experience of their partners. The objective is to empower end-users to make more informed decisions when choosing their preferred partners.
Bart Kollau, Managing Partner at AspisID, said, We are very happy to be part of the new One Identity Plus program.” He added, “We started our business six years ago, and we are fully focused on One Identity. We could only achieve this with the help and support of One Identity. Our investments in our people, quality and One Identity is fully recognized by One Identity. With the presence of the new Plus program we can keep on investing in happy customers.
[Source – Globe Newswire]
Introducing the new program underscores One Identity's commitment to channel partnerships and market leadership. As the company expands its partner program offerings to cater to the intricacies of unified identity, it recognizes the critical importance of certified resources for effectively deploying One Identity solutions, particularly in the Identity and Access Management (IAM) and Privileged Access Management (PAM) markets. This program strategically addresses the resource challenges partners and customers face, empowering them to scale their services to a wider customer base and a broader range of applications. It aligns with market growth and highlights One Identity's dedication to equipping its partners for success.
About One Identity
One Identity provides comprehensive identity security solutions to enhance its clients' overall cybersecurity framework and safeguard the individuals, applications, and critical data integral to their business operations. The company’s Unified Identity Security Platform seamlessly integrates top-tier functionalities, including Identity Governance and Administration (IGA), Identity and Access Management (IAM), Privileged Access Management (PAM), and Active Directory Management and Security (ADMS). This integration empowers organizations to transition from a disjointed approach to identity security to a unified, holistic strategy.
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CRM
ZINFI Technologies, Inc. | September 07, 2023
ZINFI Technologies, Inc., a leader in partner relationship management (PRM) and through-channel marketing automation, has unveiled a suite of advanced generative AI functionalities within its SaaS platform designed for comprehensive partner management.
This new set of tools will enhance ZINFI's enterprise clientele's ability to expedite and streamline the development of precisely targeted marketing content. It will also enable the utilization of internal content and partner-centric data to establish personalized guided routes for its partners while harnessing Microsoft Power BI and Copilot technology to gain insights into and enhance partner performance.
Sugata Sanyal, Founder and CEO of ZINFI, highlighted that the new generative AI tools enable customers to significantly expedite their content creation capabilities while swiftly gaining insights into why certain partners with similar profiles outperform others. The primary goal is to assist customers in offering their partners more tailored pathways for enhancement, leveraging ZINFI's workflow automation and generative AI capabilities.
The introduction of generative AI capabilities will initially be accessible solely through an early access program, with prioritized access granted to enterprise customers poised to derive the most significant benefit from their implementation. As Microsoft's generative AI tools continue to evolve, ZINFI plans to extend these platform enhancements to a broader customer audience.
About ZINFI
ZINFI Technologies, Inc., the frontrunner in Unified Channel Management (UCM) advancement, empowers vendors and their channel partners to achieve predictable and rapid profitable growth on a global scale. At ZINFI, a substantial opportunity exists to foster high-performing sales channels by implementing an accessible, comprehensive, and innovative SaaS Unified Channel Management automation platform. This platform effectively manages the entire partner lifecycle through four advanced SaaS applications - affiliate marketing management automation, partner relationship management automation, partner marketing management automation, and partner incentive management automation.
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Martech
Impartner | September 15, 2023
Impartner has reaffirmed its leadership by securing the top position in G2's 2023 Fall Report for Partner Management, maintaining its number-one ranking.
This recognition spans all categories, including Overall Partner Management, Enterprise, and Mid-Market customer reviews, mirroring the results from the previous quarter. G2, the world's largest and most trusted software review platform, solidifies Impartner's status as the leading performer in channel marketing.
Dave R. Taylor, Impartner CMO, remarked, "Impartner basks in the ongoing recognition of day-to-day users, along with the recent top rankings from analyst groups." He added, "Our partner management solutions have evolved into the de facto' go-to' standard for companies starting or scaling their partner ecosystems. Today's G2 report validates our hard work and the value we bring to our users."
[Source: Cision PR Newswire]
Impartner has sustained its leadership standing on the Through-Channel Marketing Grid Report for six quarters while also becoming a leader in the recently introduced Partner Ecosystems Platforms Grid category during the summer season. Furthermore, the company has retained its top rank in Overall Partner Management for six consecutive months. Additional insights from the report indicate that Impartner boasts a 4.5 out of 5-star rating based on over 400 G2 reviews. Besides, an impressive 91% of Impartner customers are inclined to recommend the platform and an equally high percentage express satisfaction with the ease of conducting business with Impartner.
Following the previous quarter's G2 report, Impartner has completed the development of two significant product updates. The first is the introduction of the Partner Marketplace, which facilitates direct connections between vendors and potential customers by enabling qualified channel partners to feature themselves prominently on the vendor's primary website, thereby promptly generating demand. Additionally, Impartner has launched a novel Partner Referral solution featuring referral link generation. This innovative influencer marketing technology is a pivotal tool, unlocking many go-to-market selling strategies for reseller networks spanning various industries.
About Impartner
Impartner is one of the industry's swiftest-growing and most distinguished suppliers of channel management technologies. This includes its foremost offerings of Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which play a pivotal role in assisting companies across the globe in the effective management of their partner relationships, the cultivation of demand through partner networks, and the expedited enhancement of revenue and profitability via indirect sales channels.
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Channel Partnerships
Business Wire | October 20, 2023
Living Security, Inc. ("Living Security"), the global leader in Human Risk Management (HRM), announced today the launch of its channel partner program and the appointment of Peter Streips as Vice President of Channel Sales. The company's new global channel program will open additional revenue streams, empower partners to expand their business horizons, and recognize and reward the efforts of both internal and external partners.
As a 100% channel-first organization, we know the power of partnerships and recognize our valued partners' critical role in driving customer success, said Ashley Rose, CEO of Living Security. Launching this new program is part of our strategic growth plans, including the appointment of Peter as our VP of Channel Sales. His success and deep understanding of cybersecurity make him a significant addition to our team and the company's growth. He has a proven track record in building partnerships and optimizing channel performance and is the ideal leader for our new channel business.
Bringing a wealth of experience and industry knowledge, Streips, a technology leader renowned for successfully launching, developing, and executing global channel and alliance strategies for cybersecurity and cloud computing industries, will guide the company's channel sales strategy, fostering relationships and securing strategic collaborations. As an additional initiative, the channel program is growing Streips' team with dedicated channel specialists to bolster partner pipeline-building endeavors, emphasizing the company's commitment to enhancing partner benefits.
Key features include:
Competitive Margins:Offering up to 30% margin for partner-sourced deals new to Living Security
Lead Flow:Assured lead flow to proactive partners, ensuring they can deliver robust sales, onboarding, and continuous support to clients
MDFs & SPIFs:Market Development Funds to increase market awareness and lucrative Sales Performance Incentive Fund (SPIF) for sales and technical teams who source net new business
Quarterly Incentives:Top performing partners will enjoy receiving Quarterly rebates allowing the partner to reinvest in future marketing campaigns
Channel Specialist:Access to a dedicated Living Security Channels Specialist to help build pipelines and acquire new customers
"I'm excited to join Living Security at this critical juncture. With our industry-leading discounts, lucrative sales incentive program, dedicated BDR support, and quarterly rebates, we aim to enable our partners to reach new heights," said Peter Streips, Vice President of Channel Sales at Living Security. "Living Security's partner program aims to supercharge partner business growth, designed with partner profitability at its core. Our commitment to innovation doesn't stop there as the program provides our partners with unique opportunities to showcase the transformative potential of our enterprise-grade human risk management platform and security awareness training products."
With an impressive background, Streips has already made notable strides by forming strategic partnerships that promise to amplify the company's reach and impact as it launches its Living Security Partner Program. The program welcomes various partners globally across all industries, from resellers to full-service MSP/MSSPs. Living Security's go-to-market channel partners include Defy Security, GuidePoint Security, Optiv, and is in the final negotiation stages of incorporating distribution into the program.
"Organizations today need to do more than create infrastructure security. The human factors that impact cyber hygiene must be addressed in order to cultivate and reinforce a vigilant security culture,” said Justin Iwaniszyn, Director of New and Emerging Partners at GuidePoint Security. "Living Security’s new partner program will further foster a strong relationship for the channel community and provide a solution for a safer and more secure digital landscape for clients."
Organizations spend billions of dollars on cybersecurity technology, yet 74% of security breaches result from human actions. Living Security, recognized by esteemed analysts such as Forrester and Gartner, prides itself on being at the forefront of the HRM platform. This novel toolset grants CISOs unparalleled real-time visibility into security discrepancies, facilitating proactive, informed decisions to protect organizations against potential threats.
For more detailed information on the Living Security Partner Program and its tiered benefits, visit https://www.livingsecurity.com/partner.
About Living Security
Living Security, the global leader in human risk management, transforms human risk into proactive defense by quantifying human risk to engage humans with relevant content and communications to change human behavior truly. Living Security solves the challenges of human risk through risk identification, awareness and training, and risk reduction, all through an integrated platform. Living Security is trusted by security-minded organizations, including Mastercard, Verizon, Biogen, AmerisourceBergen, and Hewlett-Packard. Learn more at www.livingsecurity.com.
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