Movable Ink | February 21, 2022
Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands.
Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customers already like, Coherent Path helps customers discover new products that they'll love while also meeting the brand's goal of delivering the most value to a customer relationship. Marketers still retain the ability to define business rules and own strategic brand goals; Coherent Path just helps marketers reach those goals faster.
Coherent Path will be integrated into the Movable Ink platform to help marketers intelligently and automatically adapt their messaging while maximizing the ROI of their marketing programs. Movable Ink continues to focus on content-level personalization by automatically generating content while seamlessly connecting into existing martech investments like ESPs and Marketing Clouds.
Every company on the planet wants to put their customer at the center of what they do. Personalization has become the new strategic imperative. Despite unprecedented access to data, marketers have not been able to understand recent behaviors and quickly shift their marketing to changing customer tastes. Existing production processes fall down when one has to create millions of unique experiences at speed and scale."
Vivek Sharma, CEO and Co-Founder of Movable Ink
"With Coherent Path's acquisition, we're bringing a game-changing AI technology to marketing teams everywhere. Whereas many current machine learning systems simply reinforce known customer behavior by recommending products similar to those customers have already purchased, Coherent Path's unique approach focuses on discovery. Customers are guided to their next favorite products, categories, and content, through AI that organically shapes content to fit each customer's evolving tastes and guides them to new areas across the product catalog. This is a potent solution when combined with Movable Ink's data access, content generation, and cross-channel personalization capabilities," added Sharma.
"We've been leveraging Movable Ink and Coherent Path to optimize and automate our email marketing program for several years now and have seen exciting results, including significant lifts in engagement and revenue," said Sean Duffy, Vice President – Contact Strategy & Search, Bloomingdale's. "With Coherent Path's AI and Movable Ink's ability to automate the creation of millions of variations of personalized content, this union is a win-win for Bloomingdale's as we work to increase production efficiencies and provide our customers with relevant content that enhances our relationship with them. We're eager to see how Coherent Path and Movable Ink build upon their unique value propositions together to help us take our personalization efforts to the next level and drive increased revenue."
The acquisition of Coherent Path by Movable Ink will enable marketers to better understand customer intent, activate any data, and serve the ideal, personalized content in an automated way across a variety of customer touchpoints.
"Coherent Path and Movable Ink have a shared vision of how the power of data and technology can transform marketers' strategies and drive incremental, lasting value," said James Glover, CEO and Co-Founder of Coherent Path. "We are excited to combine forces with Movable Ink to transform marketing from guesswork into a science that delivers powerful ROI."
With the addition of Coherent Path's 50 employees, Movable Ink will cross 500 employees globally.
Canaccord Genuity LLC served as exclusive financial advisor to Coherent Path in connection with the transaction, and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C. served as legal advisor. Cooley LLP served as legal advisor to Movable Ink.
About Movable Ink
Customers don't experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. More than 700 of the world's most innovative brands rely on Movable Ink to accelerate their marketing performance. With more than 400 employees, the company is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan.
About Coherent Path
Coherent Path is an AI content personalization company for top retailers seeking to transform their email programs into a modern data-driven channel focused on revenue. Our machine learning solution empowers retailers with the optimal themes and categories they should feature in today's campaigns while continuously learning to inform the campaigns of tomorrow, deepen the customer relationship, and grow future revenue.
Cooler Screens | May 19, 2022
In response to accelerated growth, Cooler Screens is expanding its leadership and advisory board with industry leading talent from customer centric organizations to optimize the expansion of its platform, re-define and improve the in-store consumer experience and solidify the company as the world's largest digital media platform for retail. Cooler Screens was founded on the core idea that consumers deserve a far better experience than what is available today in bricks-and-mortar retail and the new leadership team will enable this mission.
"This is retail media 2.0., and with a world-class team of accomplished innovators in place we are poised to not only bring the digital and physical worlds together and transform omnichannel marketing but also create an industry gold standard. This collapses the consumers' path to purchase into a few feet of retail space and a few seconds as opposed to traditional sequential ads that require much longer periods of time and much more physical space to drive sales,"
Cooler Screens Cofounder and CEO Arsen Avakian
New Team Members Will Bring the Science of E-Commerce to Physical Retail
Cooler Screens' leadership team additions include Lindell Bennett from Amazon as chief revenue officer and Shelly Schaffer as chief financial officer. Additionally, Cooler Screens' Chief Customer Experience and Operating Officer John Gomez was promoted and will take on additional responsibilities as president while retaining his former responsibilities.
As chief revenue officer, Bennett brings extensive experience building new teams and businesses, while also launching new technologies and products. He will focus on helping brands capture the attention of customers already in the aisle, to build brand equity and increase sales simultaneously. His goals include establishing an insights-led revenue organization, strengthening the direct sales team, expanding distribution of Cooler Screens through programmatic partnerships, helping agency partners activate new in-store media opportunities and developing deeper omnichannel measurement for brands.
"I spent over a decade helping define something new: the nascent retail media landscape," Bennett explained. "This experience is important because, at Cooler Screens, we are redefining the in-store experience by meeting customers where they are at – in the aisle – and finding new ways to help them make decisions while there. The question is, how do we make the experience better for customers while also providing an opportunity for brands to stand out? That's a question that I want to help answer, because there is a huge opportunity here for brands, not just in terms of messaging, but also in terms of measurement. I can't wait to help unlock this potential."
In just over ten years at Amazon, Bennett held a number of US roles, leading enterprise CPG, running the mid-market and pioneering the enterprise cable and wireless business. He also spent time in Asia, leading the mid-market and enterprise sales teams for Japan, while also launching Amazon's first ad sales team in China. Additionally, he started and led the task force that built Amazon's narrative and reporting framework and was a key contributor to its brand-building and omnichannel measurement suites.
As chief financial officer, Schaffer brings more than three decades of experience in financial and strategic planning, investor relations, business development, compliance and governance to her role at Cooler Screens, where she will be instrumental in accelerating and broadening growth across the ecosystem of retailers, brands, agencies, resellers and programmatic partners. Her extensive background has focused on technology and software, online platforms and branded consumer products in public, private and venture-backed companies, including The Coca Cola Company, Support.com, Yahoo, Mercury Interactive, Catalina Marketing, Nestle and more.
Gomez, now Cooler Screens' president, chief consumer experience officer and COO, executed Cooler Screens' expansion in Walgreens, Kroger, Giant Eagle, Chevron, and CVS stores. Prior to joining Cooler Screens, he was president and CEO of KKR-owned Cardenas Markets, where he doubled the size of the $1 billion-plus food retailer. He also held the positions of EVP of operations, marketing and merchandising at Trader Joe's and chief operating officer at Argo Tea.
New Advisory Board Members Will Inform Cooler Screen's Cutting-Edge Strategy
Three leading growth and innovation experts will join the startup's advisory board: Andrew Appel, former president and CEO of the predictive analytics service IRI; Andrew Hill, chief data officer of global CPG marketer Unilever; and John Clavadetscher, who is transitioning from his full-time role as Cooler Screens' president and chief commercial officer.
Appel, who was president and CEO of IRI for nine years, brings substantial experience in data and analytics to Cooler Screens advisory board. At IRI, he led the company's transformation from an insights provider to delivering growth as a technology focused Big Data global company. Over his approximately six years at Aon, Appel was CEO of two multi-billion-dollar divisions and was promoted to COO in his last year at the organization.
Hill is responsible for Unilever's global data, advanced analytics, and information agenda spanning the full enterprise. He was named DataIQ's most influential person in data for 2022, as well as data visionary. Prior to coming to Unilever, he spent 20 years at global customer data science company Dunnhumby in leadership roles across North America and Europe.
"Starting from the C-suite and advisory board and throughout the entire organization, Cooler Screens has assembled a team of innovators with a sure footing in uncharted terrain," Avakian said. "Their forward-looking leadership will put our technology at the service of consumer trust and the user experience. This is the team that can bring the data-driven science of e-commerce to retail, fusing these two channels to enable true omnichannel marketing."
About Cooler Screens
Cooler Screens is creating the world's largest in-store digital media and merchandising platform for retail. We transform retail surfaces into digital IoT smart screens that deliver in-store retail media and merchandising for the ultimate consumer experience at the intersection of commerce, context, and content. Cooler Screens has brought innovation, transparency, and relevancy to the channel with its audience-based point of decision platform that puts customer privacy first with certified identity-blind technology. With 90% of food, beverage and health category purchases still taking place in physical stores, Cooler Screens enables retailers to quantify and improve consumer experiences and allows brands to drive sales and build brand equity by connecting with consumers at the first moment of truth. Retail partners span grocery, drug, and convenience stores, including Walgreens, Kroger, Giant Eagle, Chevron, and CVS.
PostcardMania | February 15, 2022
PostcardMania, the $83.9MM small business-focused marketing company, has announced a new C-level executive role, its Chief Experience Officer, to further improve client experience and campaign results with the firm. This move will help PostcardMania better leverage its marketing technologies and customer service platforms to meet the needs of clients seeking to maximize campaign results, value and efficiency.
This new client-centric role will be filled by 12-year PostcardMania veteran, Jackie Payson Wirsing, who began with the company in 2010 as Director of New Products. In this role, she worked with Chief Marketing Officer Sarah Kicinski to implement new digital products, integrating them into PostcardMania's flagship multi-channel marketing product, Everywhere Small Business. Their efforts, coupled with the product's accessibility to small business owners, made Everywhere Small Business a nationally recognized product.
Wirsing then transitioned to Director of Process Improvements, where she worked directly with Founder/CEO Joy Gendusa. In this role, she streamlined internal processes to improve efficiencies for staff and clients alike. This experience will prove valuable moving forward as Chief Experience Officer.
In a continued push to become the nation's top results-driven marketing company for US-based small businesses, Wirsing's primary responsibilities will be twofold:
Client Experience: Wirsing will focus on making the customer journey with PostcardMania as streamlined and efficient as possible to ensure clients save time without sacrificing results. A 2017 study revealed that 72% of small business owners feel overwhelmed by all of the roles and responsibilities they have to take on every week, putting time at a premium for business owners.
Campaign Success: Wirsing will lead efforts to help ensure client campaigns are met with success and a positive return on investment, a pivotal role in PostcardMania's core purpose — to help small businesses grow through effective marketing. Her team will work closely with PostcardMania's developers and its Success Department to implement new and improve existing technologies to attain this goal.
Our dedication to making sure every client's campaign is set up for success is what sets PostcardMania apart from other marketing companies. Every single member of our team understands our purpose and plays their part in making it happen. In this new role, I'll have guiding hand in figuring out how I can help each department and division work more effectively and efficiently towards that goal, and that's exciting." She continued, "I'm all about our small business clients at the end of the day and helping them make their goals a reality with affordable marketing that generates results."
Jackie Payson Wirsing
When asked for comment, Gendusa said, "This new position was a natural evolution for PostcardMania that stems from our central purpose — to give small businesses access to marketing technology that helps them expand their businesses and allows them to focus on what they do best — whether that be practicing as a dentist, running a swimming pool company, or anything in between!"
PostcardMania's growth has skyrocketed over the last two years, with earnings up 31% in 2021 and nearly 100 new hires added since May 2020, establishing the company as the Tampa metro's largest marketing company in 2021.
PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists as well as Forbes.com, Entrepreneur, Inc. Magazine, and more. PostcardMania offers fully integrated, results-based marketing campaigns that seamlessly bring online and offline channels together.
MULTI CHANNEL MARKETING
360insights | March 25, 2022
360insights, the leading global channel engagement and business optimization company, announced today that it has been named a leader in The Forrester Wave™: Channel Incentive Management, Q1 2022 report by Forrester Research. 360insights received the top score in the strategy category, and the highest scores possible in 12 criteria, including product vision, execution roadmap, supporting products and services, and partner ecosystem.
The Forrester Wave™ Channel Incentive Management, Q1 2022: The 11 Providers That Matter Most And How They Stack Up, is the compilation of research and analysis of the top 11 CIM providers. In Forrester’s 23-criterion evaluation, not only did 360insights receive the top ranking in the strategy category, but the company also received the highest possible score in the channel performance and incentive types criterion, and one of the highest scores in the capabilities and personalization criterion.
Specifically cited by the report’s authors, Forrester analysts Maria Chien and Jay McBain, “360insights distances itself from the pack. 360insights is the fastest-growing and most acquisitive CIM vendor in the industry. This 14-year-old company benefits from market leadership across a wide array of B2B, B2B2C, and B2C customer scenarios and has successfully driven incentives, motivation, and loyalty initiatives in a broad set of industries around the world.”
The report goes on to describe how, “360insights continues to build on its market leadership with several acquisitions in 2021 to strengthen its B2B channel incentives, partner management, and partner marketing portfolio. Customers said that this is having a quantifiable impact on delivering a strong partner ROI and retention.”
“Forrester deeply understands CIM. As the only analyst report to date that has thoroughly analyzed and dissected the industry, it’s a real honor to be named a leader among the top vendors in the space, While the only true measurement of our success is the success of our customers, we still appreciate the recognition and believe our long-term strategy of being the global leader in channel engagement and business optimization is paying off now, and will continue to do so in the future.”
Jason Atkins, founder & CEO of 360insights
The announcement highlighting 360insights’ position as a leader in the Forrester Wave report comes on the heels of the company’s acquisition of Webinfinity and the resulting launch of 360ecosystems - the fully integrated engagement automation platform enabling brands to better manage, influence and engage their complex channel ecosystems all in one place.
360insights is the leading channel engagement and business optimization company, that enables brands to better influence, manage, and engage with their complex channel ecosystems. The company offers a suite of channel solutions including a SaaS-based platform that empowers brands to fully orchestrate their complex partner networks, while also delivering a powerful Incentive Automation solution for consumer rebates, SPIFFs, volume incentives, MDF/Co-Op, sales allowances and points programs. Combining incentive management and ecosystem orchestration with a powerful data analytics engine, 360insights serves more than 300+ enterprise organizations globally, across multiple industries, helping them boost their indirect business.