5 SEO Strategy Tips for Home Service Businesses During COVID 19

Scorpion | July 07, 2020

Currently, under the President’s Coronavirus Guidance for America regulations, home service businesses are considered “essential critical infrastructure workers” and are able to continue operations amidst COVID-19.

This means Home Services businesses should do two things: Take action to help existing customers know that they are open and operating during this time, Look for ways to maximize their organic and social presence to get in front of people who need the services they provide.

Below, you’ll find five action items to help you ensure that your business is prepared, from an SEO perspective, for the duration of COVID-19 and beyond.

Spotlight

For the majority of enterprise companies email marketing provides the greatest ROI relative to the rest of their marketing repertoire.  Those with advanced email systems already enjoy the increased web traffic, engagement, and conversions that comes from well executed newsletters, drip campaigns and triggered messaging. With the recent upsurge in advanced data collection through ESP’s and other third party services we now have a bevy of information on the different trends in email. While valuable, this data can be hard to interpret therefore leading to a rise in popularity of easily digestible infographics. This has led to a new problem – too many useless infographics.


Other News
MARKETING DATA

Bill Wittenmyer joins DealerOn as Chief Sales Officer

DealerOn | January 04, 2022

DealerOn, the premier digital marketing technologies provider for manufacturers and dealerships, welcomes Bill Wittenmyer as its new Chief Sales Officer. Bill brings 25 years of experience driving revenue, profitability, and performance as a leader in the automotive industry. As a former partner at ELEAD and VP of Sales at CDK Global, Bill has a proven track record of delivering data-driven strategies that have helped dealers grow their businesses. I could not be more excited to have Bill join the DealerOn team. Bill is an absolute rainmaker in this industry. He is a sought-after automotive retail expert and a proven sales leader who understands dealership retail operations inside and out." Ali Amirrezvani, CEO of DealerOn While at ELEAD, Bill Wittenmyer helped grow ELEAD's sales 25% year over year, servicing over 6,000 dealerships, and making it the leading CRM provider in the automotive space. "I have known Bill for a very long time, and I can't imagine a better marriage of talent and company," said Amir Amirrezvani, Co-Founder of DealerOn. "He is uniquely qualified to help achieve DealerOn's long term vision." Highly regarded as a dynamic and motivational speaker, Wittenmyer is featured at several prominent automotive forums each year and contributes to top news publications and television shows that influence industry business leaders across the U.S. Bill Wittenmyer will be overseeing all sales operations at DealerOn, including the growth of the new Cosmos platform set to be released in early 2022. About DealerOn, Inc. DealerOn, Inc. is a leading digital marketing technology company serving the retail automotive industry. DealerOn websites have won several industry awards, including multiple Driving Sales Top-Rated Website, Digital Dealer's Overall Website Excellence Award, AWA's Pinnacle Award, and Dealer Marketing Magazine's Technology Award for Website Providers. DealerOn is noted in the industry for their Lead Guarantee, based on their Digital Marketing Dashboard. Since creating this process in 2009, DealerOn has documented an average increase of 150% in website lead volume for their auto dealer clients.

Read More

CONTENT MARKETING

Van Dyke Horn Public Relations New Strategic Partnership Brings New Capabilities & Hires

VDH | April 19, 2022

After the initial announcement of Van Dyke Horn Public Relations (VDH) and Lambert joining forces on March 30, we asked, what's next? VDH today announced the hiring of four seasoned staff who make up the agency's 11-member team. VDH announced a strategic partnership with Lambert, a national integrated communications agency, on March 30, joining two of Michigan's top PR agencies. VDH remains a Minority Business Enterprise (MBE) business as it has for the last 24 years. The new alliance provides both firms with new opportunities and capabilities, including creative services, multimedia production, website, social media management and digital marketing. Both firms are already bringing shared assets and services to the table for their clients to help achieve goals. VDH plans to rename and rebrand in the next few weeks. Kelsey Hartung and Antonice Strickland, MPS, join VDH as Senior Account Executives. Jerel Jones and Sabira Rahman have both joined as Account Executives. Hartung has nearly 15 years of experience in public relations, community engagement, and event planning and management. Before VDH, Hartung handled corporate communications for Ilitch Holdings, Inc. in Detroit. Prior to that, she led communications and event planning for the legal staff at General Motors, served as director of communications and public affairs for the Public Lighting Authority, and worked at VDH from 2011 to 2014, when the agency was Berg Muirhead and Associates. She is eager to return to the storied agency where commitment to the community is the cornerstone of its work. Hartung received a Bachelor of Arts in journalism from Oakland University. She is a member of the Public Relations Society of America (PRSA) Detroit and the Rotary Club of Detroit. Strickland is an award-winning public relations and communications professional with experience across nonprofit, fortune 500, and entertainment industries for a decade. In her previous roles, Strickland headed up marketing and public relations for the Boys & Girls Clubs of Southeastern Michigan, served as a senior account executive with Truscott Rossman, and was the communications manager for Black Women's Health Imperative from Washington, D.C. She holds a Master of Professional Studies in Public Relations and Corporate Communications from Georgetown University and a Bachelor of Arts in Journalism from Michigan State University. Strickland is a board member of PRSA Detroit and formerly served as chapter president of the National Black Public Relations Society. "Our new hires join our existing staff and senior leadership, bringing more skills and talents into the fold, We continue to break down walls, and barriers to serve our employees, clients and community. This is our home." Georgella Muirhead, APR, founder and CEO of VDH Rahman is an experienced communicator with a concentration in PR, digital marketing, content creating and writing. She earned her Bachelor of Arts in communications and public relations, summa cum laude, from Wayne State University. Prior to VDH, she supported Featherstone, the Children's Foundation and Beaumont Health with PR, digital marketing and media relations. Rahman is fluent in English, Bangla and Arabic. Jones previously worked as a freelancer for Upwork and supported the Detroit Health Department with communications and social media before joining VDH. He has experience leading media relations and marketing campaigns for diverse clients through Lovio George, a communications and design agency. Jones received a Bachelor of Arts in communication from the University of Michigan-Dearborn. "We remain committed to providing the highest quality of services to our clients and our community, We are eager to bring new capabilities to the table alongside Lambert–including creative services, video production, website design and more. VDH continues to grow in size, services and spirit. We are going back to our roots, which will be at the core of our new name and brand." Marilyn Horn, president and CFO of VDH Hartung and Strickland will serve as day-to-day contacts for clients and teams in their new roles. They will lead the development of communications plans, reporting and analytics, communications campaigns, and marketing strategies. Jones and Rahman will play a critical role in implementing program strategies, assisting in PR and marketing plans, while conducting thorough research, media monitoring and drawing analytics. "The team keeps knocking it out of the park to attract top talent to the agency," said Lambert CEO Michelle Olson, APR. "And, our partnership has already opened the doors to opportunities and clients we both would have walked away from alone. The two agencies have skills that continue to set each other apart — and together, we make a stronger team."

Read More

loanDepot promotes Min Kim to EVP, Marketing and Analytics

loanDepot | March 07, 2022

Min Kim, a 10-year veteran of Team loanDepot who has been a key driver of the company's direct lending marketing organization, has been promoted to EVP, Marketing and Analytics. In his new role, Kim will be responsible for delivering marketing analytics and insights for all channels to optimize return on marketing funnel performance. "For ten years, Min has been an integral part of our team and a key driver of our world-class direct lending marketing organization. His astute leadership of any number of critical initiatives over the years has directly increased the value and power of our leads for our loan officers, Min is exactly the right person at exactly the right time to lead loanDepot into the next decade as we continue to set the standard for innovation and service excellence as a leader in our industry." loanDepot Founder and CEO Anthony Hsieh As EVP, Marketing and Analytics, Kim will lead loanDepot's performance marketing, marketing analytics and business intelligence functions to drive profitability across all lending channels. His team is also responsible for designing, building, and managing lead allocation models, tracking marketing performance, and creating marketing campaigns. "It's been an exciting decade as a member of Team loanDepot, as we have worked to disrupt the mortgage experience and realize our CEO's vision," said Kim. "I look forward to taking on my new role, leading the Marketing and BI teams to provide valuable insights that drive actionable results across the company while we continue to grow and innovate." Having founded the company to reimagine a greatly outdated mortgage lending experience, Hsieh, together with leading industry talent—including Kim—have built loanDepot into a category leader that is now the No. 2 nonbank retail mortgage lender in the country. Min joined loanDepot in 2012 as director of risk monitoring and reporting, building a robust risk reporting infrastructure for the company. He transitioned to marketing analytics in 2015 and quickly built his team, which implemented a new data visualization platform, earning Kim a fast promotion to SVP of Marketing Analytics. Prior to his work at loanDepot, Kim held roles in risk management for Hyundai Capital America and LendingTree Loans. About loanDepot loanDepot is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster and less stressful to purchase or refinance a home. Today, as the nation's second largest retail mortgage lender, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional and national philanthropic efforts.

Read More

CHANNEL PARTNERSHIPS

Diginius Named Microsoft Advertising Global Channel Partner of the Year 2022

Diginius | April 29, 2022

Diginius, a London-based SaaS technology company specialising in digital marketing and e-commerce solutions, today announced that it has been named Microsoft Advertising Global Channel Partner of the Year 2022. This distinguished accolade, which recognises excellence across the board as a Microsoft partner at a global level, builds on the title of Microsoft Europe Channel Partner of the Year 2021 awarded to Diginius earlier this year. Contributing to this recognition was the Diginius proprietary Insight Bidding Engine platform, which provides clients with valuable online data on their PPC campaigns to drive leads and conversions, and is integrated with Microsoft Ads. “Microsoft Advertising is honored to present Diginius with the Global Channel Partner of the Year 2021 award. The quality of nominations from this year’s partners was extraordinary, inspiring us with their incredible contributions to the industry, dedication to their clients’ growth and an untiring commitment to partnership. We are proud to celebrate our global winners for their extraordinary work in 2021 and look forward to the impactful work we will do together in the year ahead,” said Heidi Coffer, Director of Global Partner Marketing, Microsoft Advertising. “We’re delighted to be recognised by Microsoft again as their partner in driving excellence in the digital marketing industry, now at a global level. We look forward to our continued collaboration in ensuring marketers and agencies have access to the insights and tools they need to maximise performance from their ad spend.” Nate Burke, CEO and Founder of Diginius

Read More

Spotlight

For the majority of enterprise companies email marketing provides the greatest ROI relative to the rest of their marketing repertoire.  Those with advanced email systems already enjoy the increased web traffic, engagement, and conversions that comes from well executed newsletters, drip campaigns and triggered messaging. With the recent upsurge in advanced data collection through ESP’s and other third party services we now have a bevy of information on the different trends in email. While valuable, this data can be hard to interpret therefore leading to a rise in popularity of easily digestible infographics. This has led to a new problem – too many useless infographics.

Resources