12 essential digital marketing strategies

May 11, 2016

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing.

Spotlight

This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.


Other News
MARTECH

Daon Partners with Neustar to Enhance Identity Proofing and Verification with ANI Validation Technology

Daon | August 29, 2022

Daon, the digital identity trust company, today announced a partnership with Neustar that enables Daon to provide an integrated solution for deterministic authentication through automatic number identification (ANI) validation. The solution is designed to reduce fraud and mitigate call spoofing — a method of scamming that undermines trust in the caller ID process. The partnership with Neustar will augment the Daon IdentityX® library of biometric algorithms with Neustar Authentication Plus and Account Link solutions. These solutions provide deterministic and probabilistic device and phone number identity proofing before the call is connected, providing contact centers the ability to provide a frictionless authentication experience. By integrating Neustar’s communication solutions, phone calls and devices used to make those calls will undergo real-time inspection to ensure accurate, secure caller-to-agent contact through ANI validation and ANI match. The partnership will save customers time and cost by significantly reducing agent-led verification. Neustar solutions leverage both ANI validation and matching to validate whether a call is coming from the device that owns the number or via a phone number match to a referenceable database. The process is completed almost instantly as calls reach the IVR through a passive process that doesn’t require active participation by the caller. "Customer contact centers are a critical engagement and trust point, and businesses must balance a seamless customer experience with strong authentication and validation," said Ralph Rodriguez, President & CPO at Daon. "Customer contact centers are a critical engagement and trust point, and businesses must balance a seamless customer experience with strong authentication and validation," said Ralph Rodriguez, President & CPO at Daon. "By incorporating Neustar's ANI validation and matching technology into our IdentityX contact center solution, we are better able to protect our customers from the onslaught of fraudsters. We want to provide our customers with solutions they can trust, and this partnership allows us to do just that." According to YouMail’s Robocall Index, in May 2022, call spoofing averaged 4.1 billion calls a month over the past year, equating to about 1,500 calls per second. Criminals often use call spoofing to replace their calling number with the number of a real customer. ANI matching and ANI validation work together to ensure a spoofed number will not be matched to a customer’s account. “Over the years, call spoofing has increased substantially, impacting both the customer experience and cost centers for many businesses,” said Tom McNeal, Vice President and General Manager of the Public Sector and Partner Channel at Neustar. “The partnership with Daon provides our mutual customers a more comprehensive and powerful solution to mitigate the damages of inbound call fraud by adding passive voice authentication to the workflow seamlessly enabling contact center representatives to focus on the needs of that customer instead of having to challenge their authenticity.” About Daon Daon, www.daon.com, is an innovator in developing and deploying biometric authentication and identity assurance solutions worldwide. Daon has pioneered methods for securely and conveniently combining biometric and identity capabilities across multiple channels with large-scale deployments that span financial institutions, insurance, telcos, travel and the public sector. Daon’s IdentityX® platform provides an inclusive, trusted digital security experience, enabling the creation, authentication and recovery of a user’s identity and allowing businesses to conduct transactions with any consumer, through any medium, with total confidence. Get to know us on Twitter and LinkedIn.

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MARTECH

Giganet expands offering via channel partner programme

Giganet | August 02, 2022

UK ISP, Giganet is expanding business opportunities in the channel market with the introduction of a number of new FTTP and Ethernet offerings, thanks to its new Channel Partner Programme. The move follows a £250 million-pound investment in the ISP from Fern Trading last year, and a number of initiatives including a multi-year agreement with global supply chain solutions provider, Anixter to support the expansion of full fibre, and investment in training and development. The ISP was also one of a number to commit to helping customers during the cost-of-living crisis by freezing prices for consumers in 2022. The launch of the Channel Partner Programme will see the ISP combine the power of its own infrastructure, CityFibre and Openreach, to generate a wave of new Business FTTP and Ethernet products for the channel market, which the company says will offer exciting business opportunities for Telecoms resellers, MSPs and ISPs. Paul North, head of channel at Giganet, explained: ‘One of the best things about being a nimble provider means we’re not held back by legacy revenues, systems, or technology. Giganet won’t be offering any copper-based services, we’re full fibre all the way and so we’re leading with a bold partner programme that’s focused on the rapidly expanding FTTP opportunity. It’s no secret that our vision is to become the best ISP in the UK, we’re here to disrupt the industry. We make it our mission to make broadband easier for our customers, and we extend that ethos to our partners by giving them the ability to utilise these powerful infrastructures. Our initial product is a Business FTTP proposition over the CityFibre and Openreach networks, designed for the SME market, and we can’t wait to get going.’ Giganet said that it will add more products and services to its portfolio in due course.

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CHANNEL PARTNERSHIPS

Auxilius adds industry veteran Sharon Langan as VP, Channel & Strategic Partnerships

Auxilius | September 09, 2022

Today, Auxilius announces that Sharon Langan will be joining the organization as Vice President of Channel & Strategic Partnerships. In this newly formed role, she will be responsible for business development, channel and strategic partner relationships, and community building across the biopharma finance and accounting discipline. Sharon brings decades of industry experience to Auxilius, having served as Global Practice Leader of Finance and Life Sciences at Informa Connect (previously CBI) for the past 20 years. During this time, she was responsible for product commercialization, marketing, event production, content curation, sales enablement, and public relations. She also founded the Life Sciences Finance & Accounting Congress, an industry-leading network and forum for Chief Financial Officers and their teams. She started her career in the Audit and Assurance function at Deloitte and received her Bachelor's in Business and Accounting at Assumption University. "The relationships and network that Sharon has built in this industry speak volumes. Sharon is passionate and deeply committed to empowering finance and accounting leaders," said Adam Weisman, CEO and co-founder of Auxilius. "The relationships and network that Sharon has built in this industry speak volumes. Sharon is passionate and deeply committed to empowering finance and accounting leaders," said Adam Weisman, CEO and co-founder of Auxilius. "The contributions Sharon has made to this community are remarkable, and I'm incredibly proud that she has decided to join the Auxilius team." "I have spent years alongside the biotech and finance accounting community, understanding the unique problems they face, the importance of the work they do, and the passion they bring to their organizations. Auxilius gives this community something new: a comprehensive, real-time, actionable view of their R&D and clinical trial spend," said Sharon. "Biotechs aim to get life-saving therapies to patients consistently and cost effectively. We're here to help them do so." About Auxilius Auxilius was purpose-built by a team with decades of experience at the intersection of finance and healthcare to address the unique operational, financial, and accounting needs of clinical trials. The company helps biotechs accomplish more by augmenting manual clinical business operations and FP&A/accounting processes with intuitive software works with a company's existing tech stack to scale alongside their portfolio. This allows companies conducting clinical trials to take control over trial costs and clinical vendors, to manage financial risk, and to optimize spend in pursuit of trial targets. The company is backed by notable investors including Bain Capital Ventures, Renegade Partners, and XYZ Venture Capital. To learn more, please visit www.auxili.us.

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MARTECH

Trust Software Launches B2B Checkout Platform for TikTok Marketing Partners

Trust Software | September 19, 2022

Trust Software Inc, a fintech that develops marketing payment products, today announced the launch of Market, a B2B checkout platform built for the marketing ecosystem. Alongside the launch of Market, Trust Software also announced that TikTok's more than 60 marketing partners will get exclusive access to the Market platform, preferred pricing, and access to early features. This is in addition to Market's core feature-set, which include immediate payouts, the ability to offer flexible payment terms, streamlined billing, and payment-integrated loyalty programs. Trust Software Inc, a fintech that develops marketing payment products, today announced the launch of Market, a B2B checkout platform built for the marketing ecosystem. Alongside the launch of Market, Trust Software also announced that TikTok's more than 60 marketing partners will get exclusive access to the Market platform, preferred pricing, and access to early features. This is in addition to Market's core feature-set, which include immediate payouts, the ability to offer flexible payment terms, streamlined billing, and payment-integrated loyalty programs. Market is launching specifically for the marketing ecosystem – ad platforms, agencies, marketplaces, and SaaS – allowing businesses to offer their customers flexible payment terms, get paid faster, and build integrated loyalty programs that can increase sales and retention. While Market is exclusively offered to TikTok marketing partners today, they will quickly be expanding to other partner programs over the coming weeks. "Market solves a real problem for the TikTok partner ecosystem. Marketing partners get paid faster to increase cash flow, while brands buy now and pay later to invest in growth. It is a rare win-win within the marketing ecosystem." said David Shaw, Director of Monetisation Partnerships at TikTok. "Market solves a real problem for the TikTok partner ecosystem. Marketing partners get paid faster to increase cash flow, while brands buy now and pay later to invest in growth. It is a rare win-win within the marketing ecosystem." said David Shaw, Director of Monetisation Partnerships at TikTok. Borow continues, "As one of the largest global advertising platforms, we are excited to support TikTok marketing partners. These are businesses doing incredible things in marketing and we want to help simplify their billing and payments process so they can spend more time building great products." About Trust Software Trust Software builds marketing payment products, including Market, the recently launched B2B checkout platform built for the marketing ecosystem. Founded by a team of Snap alums, Trust Software is headquartered in Los Angeles and is backed by Lerer Hippeau, Lightspeed Venture Partners, Manta Ray, Sapphire Sport, Upfront Ventures, and Upper90. Learn more at https://www.trustsoftware.co/ and http://getmarket.com/.

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Spotlight

This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.

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