10 Tips To Build Trust With B2B Influencers & Buyers

TopRank Marketing | July 31, 2020

How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among B2B organizations. Together Lee and Ai came to a number of fascinating conclusions, and shared helpful take-aways for those looking to learn more about B2B influencer marketing.

Spotlight

The motion graphic video presents the key findings from an NTT Communications' e-Commerce survey with global merchants, which includes a critical evaluation of the potential of Asia and China e-Commerce market, and how payment solutions play a role in addressing the unique challenges and opportunities.


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MARTECH

Blancco Named Sustainability Innovator of the Year at Channel Partner Insight’s US MSP Innovation Awards

Blancco | June 03, 2022

Blancco Technology Group (LON: BLTG), the industry standard in data erasure and mobile lifecycle solutions, today announced that the company has been named Channel Partner Insight‘s Sustainability Innovator of the Year in the 2022 U.S. MSP Innovation Awards. The award competition celebrates dynamic companies who are serving as extraordinary examples of success in the American managed services market. “We want to shine a spotlight on those in our industry who are already leading from the front in a fast-paced, highly ambitious field,” said CPI Editor Nima Sherpa Green. “We want to shine a spotlight on those in our industry who are already leading from the front in a fast-paced, highly ambitious field,” said CPI Editor Nima Sherpa Green. “What we’ve seen over the last year has shown us that more than ever, being innovative is a real differentiator for progress. Entries were extremely competitive, and those who won did so by proving they are truly galvanizing the channel to advance into new opportunities and growth. On behalf of the whole Channel Partner Insight team, I would like to share my warm congratulations to each and every winner in the U.S. MSP Innovation Awards 2022.” The U.N. has set a target to increase e-waste recycling to 30% by 2023 – a vital goal as toxic substances such as mercury, BFR, and CFS are found in many types of electronics and pose severe risk to human health. Unfortunately, organizations worldwide contribute to this problem, as many old devices are physically destroyed to prevent sensitive data from being recovered and used for malicious purposes. With sustainability objectives aligned with the U.N. Sustainable Development Goals, Blancco enables secure erasure of data bearing assets, which allows organizations to reduce physical destruction of devices, keep functional hardware in the circular economy, and minimize carbon emissions. In Blancco’s recent ESG report, the company shared that it had securely sanitized 54.5 million devices using its software in FY21. This translates to a potential e-waste saving of 150 million pounds and carbon savings of 12.4 billion pounds. To put these figures into context, one iPhone 12 Pro 512GB has carbon emissions of 242.5 pounds over its lifetime, with only 13% of the emissions from usage and the remaining footprint coming from manufacture, packaging, and transportation. All equipment sanitized by Blancco is safe for reuse or recycling with a certificate of erasure and a guarantee of compliance with global data security standards, thereby enabling organizations to find alternatives to destruction and meet their ESG goals. “Blancco is increasingly seeing a trickle-down effect whereby sustainability pushes people, people push buyers, and buyers push companies to reduce the impact of the technology industry on the planet,” said Christina Walker, Global Director of Channel at Blancco. “The IT channel plays a major role supporting customers’ efforts to build more sustainable businesses as growing numbers of channel partners hold subcontractors to account by requesting evidence of the work they are doing to mitigate and reduce their carbon footprint and employ more sustainable models of data and device lifecycle management. At Blancco, we are proud of how we help organizations meet their ESG objectives and honored to have been selected as the CPI Sustainability Innovator of the Year.” Blancco is among the first recipients of the London Stock Exchange (LSE) Green Economy Mark, an accreditation awarded to companies listed on the LSE’s main and AIM markets that generate at least 50% of total annual revenues from products and services that contribute to the green economy. Blancco was also recently named a winner in the Sustainable Service category of the 2021 SEAL Business Sustainability Awards, an honor given to companies that showcase innovative services that set a new standard for sustainability. About Blancco Technology Group Blancco Technology Group (AIM: BLTG) provides organizations with secure, compliant, and automated solutions that accelerate the transition to the circular economy. Each year, tens of millions of Blancco erasures allow top-tier organizations to protect end-of-life data against unauthorized access, safely redeploy data storage assets, and firmly comply with increased data protection and privacy requirements. Our precise device diagnostics help move used IT assets confidently into the circular economy, enabling enterprises, IT asset disposition (ITAD) vendors and recyclers, and mobile industry stakeholders to operate more sustainably. Globally approved, recommended and certified by governing and industry bodies around the world, Blancco is the industry standard in data erasure and mobile lifecycle solutions. With 35+ patented or patent-pending ideas, we continue to grow the number of innovative solutions global companies can rely on to accelerate operations, secure their data, and grow their businesses. Read more about us at www.blancco.com.

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CHANNEL PARTNERSHIPS

Apica Announces Global Channel Partner Program for Digital Performance Monitoring

Apica Systems | May 21, 2022

Apica Systems, the leader in digital performance monitoring, announced the Apica Partner Program designed to empower global channel partners to increase the adoption and integration of advanced synthetic monitoring and load testing tools. The program supports resellers & MSPs, system integrators, and technology partners. By establishing a global partner program Apica enables its partners to increase revenue and accelerate their growth. The two-tiered program includes incentives, training, and streamlined contract management across all tiers. "Our goal is to help partners become highly effective and more profitable in solving some of the most complex digital performance challenges their customers face today, As the demand for greater visibility into complex and distributed IT environments continue to grow, we offer global channel partners the expertise, speed, and scale enterprise teams need to rise above the risk, cost, and complexity of today's end-user performance needs." Gord Boyce, CRO at Apica Apica's platform ensures early detection that helps companies with complex IT infrastructures monitor and test business-critical applications and APIs. The result is better insights that quickly solve outages and issues before your customers notice. Apica is committed to being a strategic, channel-focused partner that offers the following benefits: Powerful active monitoring platform: Apica's platform combines active monitoring and load testing to ensure the health and performance of all applications. The result is an early warning and detection system that closes the visibility gaps in end-user monitoring while eliminating revenue loss and increasing customer and employee satisfaction. Grow Sales Revenue: Partners who leverage the Apica platform gain greater access to organizations of all sizes that are increasingly focused on improving digital experiences and performance needs. By solving these complex monitoring gaps, partners will grow revenue and market share with unrivaled active monitoring. Deep Knowledge: From sales to full implementation training, partners will have the tools and resources necessary to maximize success with Apica through a complete training curriculum. Recurring revenue streams: The Apica Partner Program creates recurring revenue streams through its subscription-based model. The flexibility of the program allows partners to leverage the technology directly and build a professional services or managed services practice around the platform. "We are excited to see the momentum happening in the digital performance space and see this as an opportunity to help simplify partner engagement, support the growing types of partners and help our partners adapt to new customer buying models," said Matt Wilkinson, VP of Revenue Operations at Apica. "The new program includes three new partner tracks - Reseller, Systems Integrator, and Technology Integration. The result is an ecosystem where partners can operate in a software sales and services business model, with expertise in areas such as Synthetic, API and On-premises Monitoring, Load Testing, Cloud Migration, and Digital Experience Monitoring." About Apica Apica's active monitoring platform is used by global organizations to solve the most complex digital performance issues in today's multi-cloud, hybrid and on-premises environments. Apica delivers its scalable monitoring and detailed insights across any location, device, app, or authentication. Our SaaS platform reduces friction and time to resolution for cloud migrations, applications and underlying infrastructure outages ensuring all user experiences exceed expectations.

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MARTECH

D&H Distributing Offers Microsoft Surface for Business Devices to Partners

Microsoft D&H Distributing, Microsoft | July 27, 2022

D&H Distributing is set to begin offering the Microsoft Surface for Business portfolio of devices to its channel partners. D&H will provide the portfolio of devices including Laptop 4, Laptop Studio, Laptop Go 2, Pro 8 and Pro 7+. The portfolio also includes Pro X, Go 3, Duo 2, Studio 2 and Hub 2S. Along with Microsoft 365, these devices will play a major part in the distributor’s new modern solutions initiative. The strategy helps channel partners better deliver end-to-end, cloud-based software, hardware and services to a range of end-users. Jason Bystrak is D&H’s vice president of modern solutions “D&H is thrilled to add Microsoft Surface for Business, elevating our line card with this industry-leading computing solution for a range of verticals,” said Jason Bystrak, D&H’s vice president of modern solutions. “D&H is thrilled to add Microsoft Surface for Business, elevating our line card with this industry-leading computing solution for a range of verticals,” he said. This gives D&H channel partners a “compelling” option for providing a suite of devices and accompanying MSP offerings, Bystrak said. D&H is helping its partners grow their practices toward more midmarket opportunities. D&H’s Ongoing Focus on Work from Home, Business Continuity The addition of Microsoft Surface for Business devices is essential to D&H’s ongoing focus on work-from-home and business continuity. It supports the evolving needs of the market as the hybrid workplace continues to take shape. D&H said these Microsoft devices provide a new offering for its partners in target markets such as education and health care. The distributor will offer the devices in conjunction with the Microsoft 365 solution as part of a bundle. It will deliver the bundle through a monthly subscription. This allows companies to assign IT expenses to their operational budgets, as opposed to the capital budget. That provides a more economical way to maintain an updated computing environment. In addition, it plays into D&H’s ongoing built for growth initiative, which continues to bring new opportunities and options to promote its partners’ expansion and profitability. D&H’s Success Path to Cloud D&H will fold content around Microsoft Surface for Business into its Success Path to Cloud program. This gives partners resources, training and support to help them create a successful managed services practice that incorporates cloud solutions. D&H will bundle white-glove and deployment services along with sales of the Microsoft devices to support solution providers as they deliver this technology on site at school, medical or other facility campuses. Jason Jones is Microsoft‘s senior partner development manager for Microsoft Cloud. “D&H has an upstanding reputation built on supporting its partners and developing their businesses, helping solution providers take advantage of high-performance computing as part of a richly functional, cloud-enabled workplace,” he said. “As the market continues to get more complex, involving different degrees of hybrid infrastructures, we’re glad to extend our relationship with D&H to include our flagship Microsoft Surface for Business devices.”

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CHANNEL PARTNERSHIPS

CTERA Announces Strategic Partnership with Wasabi Technologies to Bring Secure Cloud File Services to the Mid-Market

CTERA | May 25, 2022

CTERA, the leader in edge-to-cloud file services, announced a new partnership with Wasabi Technologies, the hot cloud storage company, to provide integrated file and object data service for mid-sized companies. The new offering combines CTERA’s global file system technology with Wasabi’s scalable and cost-effective object storage, in simple service bundles designed for rapid delivery and support by channel partners. Companies of all sizes struggle to close IT gaps as they shift from traditional workplace models to new post-pandemic hybrid environments. Cloud object storage introduces unparalleled levels of scale and cost-efficiency relative to traditional NAS systems but requires a layer of file services to serve remote sites in a secure and performant manner. The CTERA file services platform connects the cloud with on-premises locations and roaming users over a single namespace using edge filers and endpoint agents that provide local caching and end-to-end encryption. In addition, the solution provides centralized management from a multi-tenant portal that allows IT admins and service companies to automate deployments and remotely manage their data with minimal operational overhead. The new offering packages CTERA file services with Wasabi’s cloud object service in simple, consumption-based bundles that are easy to procure and expand on-demand, with no hidden costs or egress fees, and includes the following main capabilities: Integrated file and object cloud service – CTERA’s Global File System creates a single global namespace for all files and delivers infinite cloud storage leveraging a cost-effective object storage repository powered by Wasabi. Edge Filers for fast local SMB/NFS access - CTERA Edge Filers use smart caching to accelerate file access speeds for remote users, ensure availability even when disconnected from the cloud, and enable users to maintain familiar workflows. Ransomware protection and disaster recovery – CTERA’s Global File System helps eliminate the risk of data loss by allowing organizations to recover “locked” data within minutes, avoiding downtime, and remaining assured that sensitive information is never exposed to hackers. By combining enterprise-grade antivirus and threat protection and a zero-trust architecture, CTERA delivers the industry’s most effective ransomware mitigation and business continuity solution. Automated data discovery and migration from legacy NAS – CTERA Migrate is a built-in data migration engine that provides data discovery and automated import of file shares from legacy NAS systems, streamlining enterprise cloud transformation initiatives that otherwise might be hindered by the complexity and cost overhead of data migration from legacy systems. "One of the greatest challenges facing a design agency is predicting and scaling our storage infrastructure. Images and video files take up lots of space - a single project may require hundreds of them," said James Payne, Technology Director, Glenn Davis Group. "CTERA's global file system paired with Wasabi's object storage delivers on-prem performance to handle the demands of a big project while protecting historical files and stale data in a vast, encrypted cloud container. Add to that mix an elegant web interface for anywhere access to all our information, including endpoint backups, and we have the perfect solution to address the evolving needs of our organization." "CTERA has been delivering cloud file services for large enterprises for many years, We are excited to partner with Wasabi to deliver our technology to the mid-market, enabling CTERA and Wasabi resellers to leverage our extensive multi-tenant portal capabilities to deliver much-needed managed data services to their customers." Oded Nagel, Chief Strategy Officer of CTERA "Our partnership with CTERA is a great example of how a leading application vendor can leverage Wasabi to create a better-together offer," said Mark Vella, Vice President, Global Business Development, Wasabi Technologies. "The tightly integrated solution and provisioning experience delivers a user-friendly Cloud File Management and Storage solution for both partners and customers without the complexity or high costs. We are thrilled to be working with CTERA and growing our global presence together." About CTERA CTERA is the leader in edge-to-cloud file services, powering more than 50,000 sites and millions of corporate users. CTERA delivers a cloud-native global file system over public or private object storage, with a rich data services ecosystem that enables enterprises to gain full control of their data environment for optimal edge performance, granular security, data insight, and governance. About Wasabi Technologies Wasabi provides simple, predictable and affordable hot cloud storage for businesses all over the world. It enables organizations to store and instantly access an unlimited amount of data at 1/5th the price of the competition with no complex tiers or unpredictable egress fees. Trusted by tens of thousands of customers worldwide, Wasabi has been recognized as one of technology's fastest-growing and most visionary companies. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi has secured nearly $275 million in funding to date and is a privately held company based in Boston. Wasabi is a Proud Partner of the Boston Red Sox, and the Official Cloud Storage Partner of Liverpool Football Club and the Boston Bruins.

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Spotlight

The motion graphic video presents the key findings from an NTT Communications' e-Commerce survey with global merchants, which includes a critical evaluation of the potential of Asia and China e-Commerce market, and how payment solutions play a role in addressing the unique challenges and opportunities.

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