MULTI CHANNEL MARKETING
PR Newswire | May 29, 2023
Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of Acoustic Connect℠, a first-of-its-kind, all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies.
Today, engaging consumers effectively and delivering personalized, high-quality customer experiences have become increasingly challenging, especially with the absence of unified solutions that meet these demands. To create winning, one-to-one customer experiences, brands require a comprehensive understanding of how their customers interact with them, which traditional marketing platforms cannot provide. Acoustic Connect closes this gap by offering brands in-depth insights into each customer's experience using behavior-based signals that reveal every interaction throughout the customer journey. By uncovering the intent behind each engagement, including why customers convert or abandon, marketers gain the critical information needed to craft truly personalized journeys that foster lasting customer loyalty.
"Delivering personalized, one-to-one customer experiences is crucial for building brand loyalty and driving sales. However, integrating behavior-based signals into marketing platforms to enable this level of personalization has remained a challenge—until now," said Mark Cattini, CEO of Acoustic. "Acoustic Connect surpasses existing marketing platforms by allowing marketers to manage and optimize campaign performance in real time, within a single dashboard, rather than reacting after the customer has converted or abandoned. We're excited to revolutionize how marketers approach customer journeys by offering a comprehensive solution that seamlessly unites insight and action."
Acoustic Connect equips marketers with a robust, all-in-one platform featuring:
Multichannel Marketing: Streamline marketing processes across various channels, including email, social media, SMS, messaging apps, web, and more. Improve targeting and segmentation, and deliver engaging experiences through cohesive activation, automation, and management of marketing efforts.
Personalized Journey Orchestration: Craft multi-step customer experiences across diverse channels and touchpoints, utilizing highly relevant and engaging content tailored to individual customers' preferences, behaviors, and interactions. Move beyond isolated campaigns and disparate channels to deliver comprehensive, personalized customer journeys.
Behavioral Experience Insights: Gain visibility across the entire customer journey by collecting, analyzing, and interpreting behavior-based signals derived from users' interactions on a brand's website or app. Leverage signals such as intent, frustration, and content and channel preferences to create captivating experiences that foster loyalty and fuel growth.
"Our partnership with Acoustic is quickly enabling us to design and execute multichannel customer journeys with dynamic content on a 1:1 level," said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart-home fragrance company. "We are excited about the release of Acoustic Connect and the ability to see the impact of our comms in a clear, cohesive way. Being able to see customer interactions in a single dashboard will enable my team to optimize our strategies based on those insights and create next-level customer experiences for our customers. We are excited to see these new capabilities and the impact they will have on our business."
Acoustic Connect empowers brands to distinguish themselves in a highly competitive marketplace and captivate every visitor more efficiently and effectively. By offering in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalized experiences precisely when needed.
Acoustic Connect is available now. For more information and to schedule a demo, visit acoustic.com/solutions/connect or reach out to your Acoustic sales executive.
About Acoustic, L.P.
Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.
Business Wire | May 23, 2023
ForgeRock® (NYSE: FORG), a global digital identity leader, today announced the launch of a new partner program that now provides a comprehensive set of benefits that will drive growth and help ForgeRock partners deliver remarkable customer experiences. To lead the new program, ForgeRock has hired Chris Westfall as Vice President of Global Partner Strategy, Programs and Operations, who brings expertise from over 20 years of partner ecosystem leadership across the software industry.
The Identity and Access Management (IAM) market continues to experience significant growth with a Total Available Market (TAM) of $71 billion and is foundational to the growth of enterprises in an era of digital transformation and a widening cyber threat landscape. Enterprises are moving away from homegrown and legacy identity solutions, creating huge opportunities for ForgeRock and its partners. ForgeRock offers enterprise-grade solutions in one platform and serves all identities, including workforce, consumer, things and devices.
The new and enhanced ForgeRock Partner Program meets the needs of the company’s growing partner ecosystem, with a special focus on system integrators. The program will allow ForgeRock’s partners to evolve and expand their identity capabilities into areas like governance and passwordless for both CIAM and workforce use cases.
“We’re investing in our partner ecosystem more than ever with the expansion of our new partner program to offer shared resources and playbooks, and help ensure our joint customers achieve their digital transformation goals successfully,” said Fran Rosch, CEO of ForgeRock. “Powerful identity solutions are at the heart of every successful digital transformation, and we’re excited to deepen our partner relationships to deliver innovative identity solutions that support our mutual customers.”
The ForgeRock Partner Program launches this quarter and will create more opportunities to win and accelerate growth. Partners will have access to demo environments, roadmap previews, sales enablement resources, RFP support, and marketing campaigns that help partners find new business opportunities in all regions around the world. Partners will also have access to generous sales incentives and funding for marketing, training and professional services support. ForgeRock will also give partners access to technical skills courses, certification programs, knowledge bases, and ForgeRock’s customer support experts to help them effectively support their customers.
“We’ve achieved a lot of great things with our partners to date, and we’re excited to scale the program to greater heights by delivering even better results and increasing our investments,” said Chris Westfall, Vice President of Global Partner Strategy, Programs and Operations at ForgeRock. “The shared commitment we have with our partners is to deliver remarkable growth and successful customer experiences, and this new program is purpose-built to support those goals.”
Chris Westfall joins ForgeRock from Paylocity where he served as Vice President, Head of Channels and Alliances, and led the development and execution of channel and alliance partner strategies. Chris is an industry veteran with experience in helping software companies grow in new and target markets globally, driving significant growth and business transformation, and leveraging strategic partnerships across channels, OEM, referrals, and marketplaces.
More information about becoming a ForgeRock partner can be found here.
ForgeRock® (NYSE: FORG) is a global digital identity leader helping people simply and safely access the connected world. The ForgeRock Identity Platform delivers enterprise-grade identity solutions at scale for customers, employees, and connected devices. More than 1,300 organizations depend on ForgeRock’s comprehensive platform to manage and secure identities with identity orchestration, dynamic access controls, governance, and APIs in any cloud or hybrid environment. For more information, visit www.forgerock.com or follow ForgeRock on social media: Facebook ForgeRock | Twitter @ForgeRock | LinkedIn ForgeRock.
GlobeNewswire | May 25, 2023
High Wire Networks, Inc. (OTCQB: HWNI), a leading global provider of managed cybersecurity and technology enablement, announced its vice president of marketing and communications, Susanna Song, was named to the 2023 Women of the Channel by CRN®, a brand of The Channel Company.
CRN annually recognizes women whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. The 2023 Women of the Channel list will be featured in the June issue of CRN Magazine, with online coverage at www.CRN.com/WOTC.
The professionals earning this accolade represent the growing percentage of women emerging as leaders in the technology sphere. According to the Women Tech Network, women now make up about 28% of the tech workforce, compared to just 9% in the early 2000s.
The CRN 2023 Women of the Channel honorees are recognized for their creativity, strategic thinking and leadership in a variety of roles and responsibilities, and for applying their talents toward supporting the success of their companies, channel partners and customers.
“We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.”
Song leads the marketing of High Wire’s managed cybersecurity and IT enablement services that is driven 100% by its channel partners which now total more than 625 worldwide, including many of the Fortune 500.
“Under the leadership of Susanna, our marketing team has played an instrumental role in driving our company's growth and success,” said Stephen LaMarche, COO of High Wire Networks. “Through their exceptional efforts, we have expanded our channel partner network and achieved strong revenue growth. The recognition and trust we have built among our channel partners have also translated into an expanding pipeline of business opportunities.”
Song is also the founder, producer and co-host of The Cybersecurity Simplified Podcast, which last year logged more than 100,000 downloads, drew listeners from more than 100 countries, and ranked in the top 5% of most podcasts shared globally on Spotify.
Song commented: “I am honored to be among the many amazing women who make up the Women of the Channel list for this year. I’m grateful to my colleagues and the leadership at High Wire who support my endeavors and inspire me to be innovative. It is a collaborative effort day in and day out to go beyond the status quo and grow our partner community, maintain the trust of our channel partners, and continuously enable their success.”
In February, High Wire was named by CRN Magazine to its MSP 500 and Elite 150 lists for 2023. This was the third CRN award High Wire received over the past few years while Song served as VP of marketing and communications. Song was also featured on CRN’s 2021 Channel of the Women list.
To learn more about High Wire and its award-winning managed cybersecurity and IT enablement services, visit HighWireNetworks.com or view the company’s free video series on YouTube.
CRN, a media brand of The Channel Company, is the No. 1 trusted source for IT channel news, analysis and insight online and in print. The CRN editorial staff provides objective reporting on daily technology and channel news, events and trends, empowering solution providers such as systems integrators, value-added resellers, managed service providers (MSPs), strategic service providers and IT consultants to maintain a competitive advantage and deliver the business outcomes their customers need. Its coverage can be found at CRN.com and in CRN magazine, which prints six times per year plus special issues.
Since 1982, CRN's talented team of editors has reported on the news solution providers need to build successful businesses. CRN is the go-to source for breaking news on the IT channel, including technology vendors’ channel programs, channel management executives and product and services portfolios; distributors and cloud distributors; MSP platform vendors and solution providers themselves. Coverage crosses over a variety of technology areas, including cloud, security, data center, networking, software, storage, managed services, computing and components and peripherals.
About High Wire Networks
High Wire Networks, Inc. (OTCQB: HWNI) is a fast-growing, award-winning global provider of managed cybersecurity and IT enablement services. Through more than 625 channel partners, it delivers trusted managed services for nearly 1,000 managed security customers and tens of thousands of technology customers. Its end-customers include hundreds of Fortune 500 companies and the nation’s largest government agencies.
High Wire has 125 full-time employees worldwide and four U.S. offices, including a U.S. based 24/7 Network Operations Center and Security Operations Center in Chicago, with additional regional offices in Puerto Rico and United Kingdom.
High Wire was recently ranked by Frost & Sullivan as a Top 12 Managed Security Service Provider in the Americas. It was also recently named to CRN’s MSP 500 and Elite 150 lists of the nation’s top IT managed service providers.
Learn more at HighWireNetworks.com. Follow the company on Twitter, view its extensive video series on YouTube or connect on LinkedIn.