MARKETING DATA
PR Newswire | June 01, 2023
Appian (Nasdaq: APPN) has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers' partner programs to find the vendors that will best support their business needs.
Appian's inclusion is based on the recently-announced Appian Partner Program, a new partnership framework designed to enable partner success and accelerate customer value. The new program, launching in July, supports Appian's partner-driven growth strategy by fostering collaborative partnerships that strengthen Appian's position as a vendor of choice for end-to-end process automation.
For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners' long-term growth.
In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
"We are committed to the success of our partners and are constantly looking for ways to better enable them," said Mark Dillon, SVP of Global Partnerships at Appian. "Our new program is designed to give our partners the resources and tools they need to develop effective joint go-to-market strategies with us. We are honored that our efforts are recognized by CRN."
"In today's world, the need for innovation is greater than ever," said Blaine Raddon, CEO of The Channel Company. "Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN's 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel."
The 2023 CRN Partner Program Guide is available online at www.CRN.com/PPG.
Learn more about the Appian Partner Program at https://ap.pn/3pBNdZZ.
Learn more about the Appian Platform for process automation at https://ap.pn/3LZLzc6.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
About Appian
Appian is a software company that automates business processes. The Appian Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com.
Read More
MARTECH
PR Newswire | May 31, 2023
Impartner, the fastest-growing and most award-winning provider of reseller and partner management technologies, today announced the appointment of Brent Taylor as Chief Financial Officer and three industry award wins: a Silver Stevie® Award for ImpartnerCON, Silver Stevie Award for Impartner's proprietary solution Google Ads for the Channel, and recognition in CRN®'s 2023 Women of the Channel list.
Impartner today welcomes Brent Taylor to its executive team as CFO. Taylor brings over 13 years' experience leading high-growth companies through major change. During his tenure at Imagine Learning, Taylor developed adept business acumen, which he utilized to oversee multiple acquisitions that drove offerings and topline growth. He holds a bachelor's degree in business from Utah Valley University and a master's degree in business from Brigham Young University.
"Through customer-focused solutions, we continue to innovate our product to meet customer goals and further strengthen our leadership team to help channel teams thrive," said Joe Wang, Chairman and CEO at Impartner. "I'm proud of the recent recognition our team has received for their hard work and look forward to witnessing Brent's impact here at Impartner."
Impartner's most recent award wins further exemplify the company's profound mark on the industry and significance as the leader in partner management solutions:
Silver Stevie Award for Brand Engagement Event: Impartner's most recent annual customer summit, ImpartnerCON 2022, was awarded a Silver Stevie Event Award for Brand Engagement. ImpartnerCON is one of the world's largest vendor-led channel industry events, gathering the most influential channel leaders and industry speakers to collaborate, celebrate, and deep dive into future-forward content. This is the summit's second award win of 2023, following its Utah Business SAMY win earlier this year.
Silver Stevie Award for Relationship Management Solution: Impartner was also awarded a Silver Stevie for Relationship Management Solution Award for its proprietary solution developed in partnership with Google— Google Ads for the Channel, which allows brands to centrally create and implement local Google Ads campaigns for all of their channel partners, and unlike other methods, it requires zero effort at the local level.
CRN's 2023 Women of the Channel List: Amy Henderson, Impartner Sales Director, was named to its Women of the Channel list for 2023, which recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry. Henderson's career within the Channel has spanned over 16 years running various Channel Alliance and Reseller teams.
To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here.
About Impartner
Impartner is the fastest-growing, most award-winning provider of partner management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.
Read More
MARKETING ANALYTICS
GlobeNewswire | May 30, 2023
Coalesce, the data transformation company, today announced a new partner program to expand training options and teamwork, as well as to help Snowflake Data Cloud customers more effectively manage their modern data stack. The Coalesce Partner Program now features three tiers – Select, Premier, and Elite – offering various incentives including training, sales and marketing, and referral commissions. Coalesce partners are equipped with resources to build their Coalesce expertise and bring innovative joint solutions to the data market.
“Since day one, our partners have been a valuable extension of our team and critical to the success of the company. We’ve designed our partner program around three core principles: collaboration, automation, and respect,” said Courtney Heithoff, Head of SI Alliances – North America at Coalesce. “We would not be where we are today without our partners, and the expansion of these programs will allow us to better support current and future partners, and most importantly, to ensure the success of our mutual customers.”
Coalesce is the only transformation solution built exclusively for the Snowflake Data Cloud. Coalesce revolutionizes the “T” (transformation) in the ELT data management process by combining the flexibility of code and the speed of automation, in an intuitive visual interface. The Coalesce Partner Program puts this next-generation transformation solution in the hands of partners with the following benefits based on their partner tier:
Select Partners - Designed for partners who are just getting started with Coalesce, this level includes referral commissions, access to training, and a presence on the Coalesce website.
Premier Partners - Designed for partners who have an established track record of onboarding certified team members and delivering solutions to joint customers, this level includes extensive company support and a dedicated partner manager.
Elite Partners - Designed for partners who have demonstrated exceptional expertise and success in delivering Coalesce solutions, this level includes instructor-led training, broader marketing support, and dedicated team office hours.
“We’ve worked with Coalesce for over a year now and have experienced first hand the impact of their team and technology,” said Erik Duffield, co-founder and CEO at Hakkoda, a Coalesce Elite Partner. “The product alone is powerful and makes data transformations easy, but the biggest selling point is the Coalesce team. They are quick to answer questions and will work to ensure the platform can solve any challenge encountered. They have a truly best-in-class offering.”
All partners are empowered with capabilities that are unique to Coalesce, including:
Data Team Productivity - Coalesce enables faster, sustainable development by standardizing and governing work across data projects. This allows projects to scale with secure and more predictable DataOps while shortening ramp-up time and boosting the effectiveness of all data team members.
Exclusively Built for Snowflake - Coalesce is built by data warehousing industry experts to work specifically for Snowflake, offering full support for Snowflake functionality and automatically generating standardized, Snowflake-native code. Data teams can work more effectively by templatizing, extending, and documenting their work easily.
Adaptable Approach to Automation - Data transformations are accelerated by using column-level metadata, a novel approach for the data warehousing and ELT space. This enables users to work more efficiently with full context into data lineage and transformation history.
“Coalesce and Resultant have a similar vision – to advance data modernization across industries,” said Michael Tantrum, National Sales Director at Resultant, a Coalesce Elite Partner and Coalesce 2022 System Integrator Partner of the Year. “We have always been committed to getting Coalesce's innovative platform in front of organizations and with the revamped partner program, we have even more tools at our fingertips to continue driving success."
The revamped program, which will be rolled out to dozens of partners across the globe, now includes training, exams, and product certifications for experts in building data pipelines with Coalesce.
About Coalesce
Founded in 2020, Coalesce is the only data transformation tool built for scale. As the first data transformation platform to combine the speed of an intuitive graphical user interface (GUI), the flexibility of code, and the efficiency of automation, Coalesce empowers its customers with increased data team productivity and insights. Based in San Francisco, Calif., Coalesce is backed by Emergence Capital, 11.2 Capital, GreatPoint Ventures, and Industry Ventures and supports customers worldwide. Learn more at https://coalesce.io/.
Read More