Q&A with Jerrid Grimm, Co-Founder at Pressboard

Media 7 | January 29, 2021

Jerrid Grimm, Co-Founder at Pressboard, is an entrepreneur, marketer and co-founder of Pressboard, the story marketplace for brands and publishers.

Pick a lane. No one expects or even wants, to hear about every topic from one person.



MEDIA 7: How did you come up with the idea of Pressboard?
JERRID GRIMM:
Back in 2013, I was working at an ad agency. One of our biggest clients, Best Buy, was interested in running some sponsored articles with a few local tech publishers. We planned and ran the campaign, thinking it wouldn’t be all that complicated. What we originally estimated would be a small 20-30 hour project turned into a 250-hour disaster.

The articles themselves did really well and Best Buy loved it, but it was all the work behind the scenes that was causing the issues. Near impossible to get reporting from the publishers, hard to figure out which stories were performing better for Best Buy, and way too much time spent on organizing the campaign.

I told a friend of mine, a software engineer, about the campaign and he was certain that the problems I was running into could be solved with technology. A couple of months later I quit my job at the agency and he and I started up Pressboard.

M7: What channels do you think are the most relevant for Content Marketing? How do you gauge which ones are the most promising, given your target customers?
JG:
Social media is by far the most efficient way to get a story out to the masses. Your social feed, whether it’s Facebook, Instagram or Twitter is built for content. The built-in sharing means that a great story can take on a life of its own, and the data you get back, from views to reactions and comments is a treasure trove of information. The key is to first figure out what story you want to tell and then deciding who is the best person to tell that story. Sometimes it can come from the brand, sharing a new initiative they started in a local community, sometimes it’s best to work with a media company like The New York Times to build out a report on how a company is changing the face of finance through technology. It may even work best for it to come from an influencer that has credibility in a specific field or passion. The story, Storyteller, Social, the 3 S’s of Content Marketing.


Decide what you are knowledgeable about, and topics that you are passionate enough to continue to learn about and write about those topics. There is no shortage of content in the world, but there is always a shortage of great content.



M7: What challenges do you face while handling and maintaining such a highly developed AI platform?
JG:
The beauty of technology such as ours is the ability to capture billions of data points, or “Signals”, all at once. The challenge is being able to parse through those billions of data points and surface a single insight.
What do all of these signals really mean? If a story about travel is being shared widely on Facebook but very few people are actually booking a trip, why is that happening? Maybe it's something obvious, like a broken link in the post, but maybe it’s something more nuanced. What if people are sharing the post because it has a beautiful image of a beach, but no one is actually reading about the destination itself or is even in the market for a trip? Our job is to bring together social data, web data, user actions, and more and make it easy to understand. Making something simple is often incredibly hard.

M7: What do you believe are the top three marketing challenges taking place in the post COVID-19 era?
JG:
1. Truth: Misinformation isn’t a new phenomenon, but it has reached a dangerous scale. It has become easy for anybody to pretend to be someone they’re not and spread false information to anyone in the world. When no one can tell what’s true, it’s hard to trust anyone or anything. And that includes brands and their marketing.

2. Brands as Badges: People identify with the brands that they buy and in the last few years we’ve seen people even choose brands based on their political beliefs. Nike isn��t aligned with a political party, but liberals will often wear the swoosh as a symbol of support for Colin Kaepernick and his protests again racial inequality. The challenge for brands is the lack of control they have over who decides to take on their logo as a symbol. I doubt that Patagonia set out to be the preferred vest of the uber-rich Venture Capitalist crowd. IN fact their mission would seem to be the opposite, but now someone even made a VC starter kit that includes one.

3. Privacy: It’s great for people, it’s terrible for brands. For years marketers have been able to target their ads to people based on anything from what they buy, to the websites they visit, to the people they follow. Movies such as The Social Dilemma have brought out the ad industries dirty secrets and now big companies like Apple, Google and Facebook are either choosing, or being forced by governments, to stop collecting personal information. It’s a big win for privacy but it fundamentally changes the way advertising targeting has worked since the beginning of the internet.


The Story, Storyteller, and Social are the 3 S’s of Content Marketing.



M7: What marketing strategies are you are looking forward to implementing in order to overcome them?
JG:
Pressboard is a relatively new company, and we saw these trends coming years ago. We intentionally built our ad technologies without the need for cookies or collecting personally identifiable information. We specifically focused on content marketing, instead of banner ads because we believed that brands would need to tell people about more than their features and pricing, that they would need to tell stories of who they were and what they were about.

The beauty of content is that it finds its own audience. Runners will read stories about running. Investors will read stories about trends in the market. Tell a great story and it will find the people that want to hear it.

M7: You are extremely active on social media sites and a regular blogger at Forbes and Entrepreneur. What is your secret to maintaining a healthy balance between work and such productive commitments?
JG:
We build content marketing software and so it’s natural that our own marketing would be focused on content as well. Whether it’s a blog post on our site, a thought leadership piece on Forbes, or a weekly newsletter to our customers, it’s all the same thing, passing along interesting stories that we think our customers, current and future, will care about.

M7: Your advice to the professional writers for effective content curation?
JG:
Pick a lane. No one expects or even wants, to hear about every topic from one person. Sure, I could write about the best places to eat in New York, but should I? Decide what you are knowledgeable about, and topics that you are passionate enough to continue to learn about and write about those topics. There is no shortage of content in the world, but there is always a shortage of great content.

ABOUT PRESSBOARD

Pressboard builds award-winning tools for content creators, from The New York Times to your local blogger. You create incredible content and our tools help you analyze it, promote it and report on its success.

More THOUGHT LEADERS

Duda’s Anton Shulke says “Make the product you want to use, only then the customers will value it”

Media 7 | February 11, 2022

Anton Shulke, Head of Influencer Marketing at Duda takes us through his role at Duda and elaborates the future potential of low to no code site builders. Read on to know more about Duda’s platforms and his thoughts on webinar marketing....

Read More

Rocket.Chat's Bruno Bin believes that good leadership plays a vital role in making a sales and marketing strategy successful.

Media 7 | March 23, 2022

Bruno Bin, VP of Marketing at Rocket.Chat takes us through Rocket.Chat's innovate new features and their remote work culture. Read on to know more about his thoughts on the recent paradigm shift in the B2B marketplace, benchmarks of a successful marketing and sales strategy in his latest interview with Media 7....

Read More

'Make the customer the hero,' says Chris Kim, Director of Social Media at Airtable

Media 7 | March 10, 2022

Chris Kim, Director of Social Media at Airtable shares some of his best practices to creating engaging and customer-centric social media marketing campaigns, and the impact that community and influencer marketing have on strategic marketing strategies. In this interview with Media 7, Chris speaks about the development of the role and importance of the social media professional to become a key contributor in strategic marketing conversations within organizations. Read on to find out how marketing teams can leverage different social media channels using data-driven insights to understand what works on each channel....

Read More

Duda’s Anton Shulke says “Make the product you want to use, only then the customers will value it”

Media 7 | February 11, 2022

Anton Shulke, Head of Influencer Marketing at Duda takes us through his role at Duda and elaborates the future potential of low to no code site builders. Read on to know more about Duda’s platforms and his thoughts on webinar marketing....

Read More

Rocket.Chat's Bruno Bin believes that good leadership plays a vital role in making a sales and marketing strategy successful.

Media 7 | March 23, 2022

Bruno Bin, VP of Marketing at Rocket.Chat takes us through Rocket.Chat's innovate new features and their remote work culture. Read on to know more about his thoughts on the recent paradigm shift in the B2B marketplace, benchmarks of a successful marketing and sales strategy in his latest interview with Media 7....

Read More

'Make the customer the hero,' says Chris Kim, Director of Social Media at Airtable

Media 7 | March 10, 2022

Chris Kim, Director of Social Media at Airtable shares some of his best practices to creating engaging and customer-centric social media marketing campaigns, and the impact that community and influencer marketing have on strategic marketing strategies. In this interview with Media 7, Chris speaks about the development of the role and importance of the social media professional to become a key contributor in strategic marketing conversations within organizations. Read on to find out how marketing teams can leverage different social media channels using data-driven insights to understand what works on each channel....

Read More

Related News

CHANNEL PARTNERSHIPS

Snow Software’s New Global Partner Program Expands Snow Channel Ecosystem

Snow Software | February 02, 2023

On February 1, 2023, Snow Software, one of the global leaders in technology intelligence announced a new global partner program. It is designed to enable customer support from partners to help them with complex market challenges around managing cost and mitigating risk while driving more effective and efficient value with Snow. The goal of the new partner program is to compel exponential growth in the Snow channel ecosystem, building new opportunities for partners to tap into a growing and estimated Technology Intelligence market of $11.5 billion. The new Snow partner program is developed in collaboration with its current channel ecosystem, which includes encouraging the creation of value-added services, better support for multiple business models of partners and driving tangible customer success by utilizing Snow technology. In addition, the new program has additional partner incentives and rewards than the current program, and it simplifies collaboration with Snow to deliver value to shared customers better. The partner portal will have real-time dashboards that show each partner's track record of success and specialties. This will give customers information about which partners are best for their needs. With the new framework, there will be no channel conflicts; it will empower the channel partners to build new, value-add services and will work closely with wider Snow teams to drive customer success. The additional benefits of using the program include sales rewards and points system, shadowing programs, self-service capabilities, business development funds to promote partner sales, free snow e-learning access, and ongoing recognition and reward opportunities for joint customer success stories. About Snow Software Founded in 1997, Snow Software innovates technology consumption. Its technology intelligence platform provides comprehensive visibility and contextual insight across software, SaaS, hardware, and the cloud. The software platform enables IT leaders for operational agility in a hybrid world, effective resource optimization, and enhanced performance. In addition to the program, Snow is committed to releasing new product features designed to help its partner community. Also, with the introduction of new capabilities of Snow Atlas, partners can improve and support customers with better collaboration features.

Read More

CONTENT MARKETING, MARKETING DATA

RainFocus Now a Platinum Partner in the Adobe Exchange Partner Program

RainFocus | January 24, 2023

On January 23, 2023, a next-generation event marketing platform provider RaiFocus, announced about joining the Adobe Exchange Partner Program as a Platinum Partner. The Adobe Exchange Partner Program is a technology partner ecosystem worldwide. RainFocus is honored to join the list of partner programs where the companies with unique and innovative solutions have been designated as top-tier partners. RainFocus is now a part of a small group of carefully chosen and highly vetted partners at the Platinum tier. It will work closely with Adobe as a Platinum-level partner to improve the customer experience. RainFocus will host Adobe for an engaging keynote titled 'Unifying Experiences' in the upcoming INSIGHT conference by RainFocus, which is to be held both in Salt Lake City (Utah) and virtually from January 30 to February 1, 2023. In the conference, JR Sherman, CEO of RainFocus, Doug Baird, Founder and President of RainFocus, and Nik Shroff, Senior Director of Global Tech Partners at Adobe, will talk about the new partnership, approaches to building a strong client experience, and how events and data are essential to a successful customer journey. JR Sherman, CEO of RainFocus, said, "Adobe and RainFocus share a collective passion for elevating the client experience." He also said, "RainFocus securely and seamlessly integrates with Adobe Experience Cloud products, so for us, it was a natural fit that aligned with our core business objectives. We are most excited to deliver personalization at a scale for our clients, enabling enriched customer journeys, accelerated qualification, lead conversion, closed business, and more." (Source: Cision) About RainFocus RainFocus is a next-generation event marketing platform. The company is built to collect and analyze unheard-of amounts of first-party data for better events and better engagement with customers throughout their journey. The platform powers smooth events by providing secure, scalable solutions for the whole event lifecycle. It works with sales and marketing technologies to make event registration, content management, and exhibitor activation more accessible across in-person, virtual, and hybrid experiences, with everything in one dashboard. Additionally, it uses real-time data to give you actionable insights that help you personalize your marketing, speed up lead qualification and conversion, and close deals.

Read More

CONTENT MARKETING, CUSTOMER EXPERIENCE, CONTENT CREATION

Domino Data Lab Expands Partner Program to Advance Data Science Innovation

Domino Data Lab | January 30, 2023

One of the leading providers of MLOps platform Domino Data Lab recently introduced its dynamic new offerings in its rapidly expanding partner program. Training, new accreditations and validated ecosystem integrations will enable Domino's partners to expand the utility of its platform. In addition, compared to other industry-leading data science ecosystem technologies, new solutions are built on Domino to accelerate data science innovation at scale. Two new Domino partner accreditation programs, which are a part of Domino University, are designed to enable implementation and consulting partners. Additionally, solution partners assist clients and customers in quickly to start realizing enterprise value from their data science investment through the following: The Domino Data Science Practitioner Accreditation's focus is on training the practitioners of data science on proven ways to create data science and machine learning projects on Domino more easily from scratch. The Domino App Administration Accreditation concentrates on training Domino administrators identified by data science and IT teams in best practices for managing the installed Domino platform as a hub of innovation. The foundation of Domino's partner-first services model, these robust new programs train consultants to quickly get their clients up to speed. Solutions partners can also build intuitive custom offerings on Domino's platform. These offerings will be geared towards specific vertical use cases, such as Accenture's IntientTM Clinical solutions, Moody's Analytics' CAPTM financial services solution, Biorankings' Virtual Biostatistics Core solution for companies of life science, and others. Thomas Robinson, Chief Operating Officer at Domino Data Lab, said, "As Domino continues to blaze new trails in the data science platform market, scaling through partners is a critical part of our strategy." He also said, "These new partner offerings expedite customer time to value from data science investments and augment solution partners' ability to build differentiated, best-in-class solutions tailored to their respective industries." (Source: Cision) About Domino Data Lab Domino Data Lab Founded in 2013, Domino Data Lab powers the model-driven enterprises for the world's most advanced businesses, which includes 20% of the 100 Fortune's fastest-growing companies. The company's MLOps platform accelerates the development and deployment of data science work to scale data science into a competitive advantage while increasing governance and collaboration. Its platform allows thousands of data scientists to develop better medicines, adapt risk models to major economic drafts, grow more productive corps, build better cars, improve customer service, or recommend when the best time is to purchase.

Read More

CHANNEL PARTNERSHIPS

Snow Software’s New Global Partner Program Expands Snow Channel Ecosystem

Snow Software | February 02, 2023

On February 1, 2023, Snow Software, one of the global leaders in technology intelligence announced a new global partner program. It is designed to enable customer support from partners to help them with complex market challenges around managing cost and mitigating risk while driving more effective and efficient value with Snow. The goal of the new partner program is to compel exponential growth in the Snow channel ecosystem, building new opportunities for partners to tap into a growing and estimated Technology Intelligence market of $11.5 billion. The new Snow partner program is developed in collaboration with its current channel ecosystem, which includes encouraging the creation of value-added services, better support for multiple business models of partners and driving tangible customer success by utilizing Snow technology. In addition, the new program has additional partner incentives and rewards than the current program, and it simplifies collaboration with Snow to deliver value to shared customers better. The partner portal will have real-time dashboards that show each partner's track record of success and specialties. This will give customers information about which partners are best for their needs. With the new framework, there will be no channel conflicts; it will empower the channel partners to build new, value-add services and will work closely with wider Snow teams to drive customer success. The additional benefits of using the program include sales rewards and points system, shadowing programs, self-service capabilities, business development funds to promote partner sales, free snow e-learning access, and ongoing recognition and reward opportunities for joint customer success stories. About Snow Software Founded in 1997, Snow Software innovates technology consumption. Its technology intelligence platform provides comprehensive visibility and contextual insight across software, SaaS, hardware, and the cloud. The software platform enables IT leaders for operational agility in a hybrid world, effective resource optimization, and enhanced performance. In addition to the program, Snow is committed to releasing new product features designed to help its partner community. Also, with the introduction of new capabilities of Snow Atlas, partners can improve and support customers with better collaboration features.

Read More

CONTENT MARKETING, MARKETING DATA

RainFocus Now a Platinum Partner in the Adobe Exchange Partner Program

RainFocus | January 24, 2023

On January 23, 2023, a next-generation event marketing platform provider RaiFocus, announced about joining the Adobe Exchange Partner Program as a Platinum Partner. The Adobe Exchange Partner Program is a technology partner ecosystem worldwide. RainFocus is honored to join the list of partner programs where the companies with unique and innovative solutions have been designated as top-tier partners. RainFocus is now a part of a small group of carefully chosen and highly vetted partners at the Platinum tier. It will work closely with Adobe as a Platinum-level partner to improve the customer experience. RainFocus will host Adobe for an engaging keynote titled 'Unifying Experiences' in the upcoming INSIGHT conference by RainFocus, which is to be held both in Salt Lake City (Utah) and virtually from January 30 to February 1, 2023. In the conference, JR Sherman, CEO of RainFocus, Doug Baird, Founder and President of RainFocus, and Nik Shroff, Senior Director of Global Tech Partners at Adobe, will talk about the new partnership, approaches to building a strong client experience, and how events and data are essential to a successful customer journey. JR Sherman, CEO of RainFocus, said, "Adobe and RainFocus share a collective passion for elevating the client experience." He also said, "RainFocus securely and seamlessly integrates with Adobe Experience Cloud products, so for us, it was a natural fit that aligned with our core business objectives. We are most excited to deliver personalization at a scale for our clients, enabling enriched customer journeys, accelerated qualification, lead conversion, closed business, and more." (Source: Cision) About RainFocus RainFocus is a next-generation event marketing platform. The company is built to collect and analyze unheard-of amounts of first-party data for better events and better engagement with customers throughout their journey. The platform powers smooth events by providing secure, scalable solutions for the whole event lifecycle. It works with sales and marketing technologies to make event registration, content management, and exhibitor activation more accessible across in-person, virtual, and hybrid experiences, with everything in one dashboard. Additionally, it uses real-time data to give you actionable insights that help you personalize your marketing, speed up lead qualification and conversion, and close deals.

Read More

CONTENT MARKETING, CUSTOMER EXPERIENCE, CONTENT CREATION

Domino Data Lab Expands Partner Program to Advance Data Science Innovation

Domino Data Lab | January 30, 2023

One of the leading providers of MLOps platform Domino Data Lab recently introduced its dynamic new offerings in its rapidly expanding partner program. Training, new accreditations and validated ecosystem integrations will enable Domino's partners to expand the utility of its platform. In addition, compared to other industry-leading data science ecosystem technologies, new solutions are built on Domino to accelerate data science innovation at scale. Two new Domino partner accreditation programs, which are a part of Domino University, are designed to enable implementation and consulting partners. Additionally, solution partners assist clients and customers in quickly to start realizing enterprise value from their data science investment through the following: The Domino Data Science Practitioner Accreditation's focus is on training the practitioners of data science on proven ways to create data science and machine learning projects on Domino more easily from scratch. The Domino App Administration Accreditation concentrates on training Domino administrators identified by data science and IT teams in best practices for managing the installed Domino platform as a hub of innovation. The foundation of Domino's partner-first services model, these robust new programs train consultants to quickly get their clients up to speed. Solutions partners can also build intuitive custom offerings on Domino's platform. These offerings will be geared towards specific vertical use cases, such as Accenture's IntientTM Clinical solutions, Moody's Analytics' CAPTM financial services solution, Biorankings' Virtual Biostatistics Core solution for companies of life science, and others. Thomas Robinson, Chief Operating Officer at Domino Data Lab, said, "As Domino continues to blaze new trails in the data science platform market, scaling through partners is a critical part of our strategy." He also said, "These new partner offerings expedite customer time to value from data science investments and augment solution partners' ability to build differentiated, best-in-class solutions tailored to their respective industries." (Source: Cision) About Domino Data Lab Domino Data Lab Founded in 2013, Domino Data Lab powers the model-driven enterprises for the world's most advanced businesses, which includes 20% of the 100 Fortune's fastest-growing companies. The company's MLOps platform accelerates the development and deployment of data science work to scale data science into a competitive advantage while increasing governance and collaboration. Its platform allows thousands of data scientists to develop better medicines, adapt risk models to major economic drafts, grow more productive corps, build better cars, improve customer service, or recommend when the best time is to purchase.

Read More

Spotlight

UpContent

UpContent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated content. Quickly find, sort, read, and interact with the news and blog articles that meet your brand’s exacting standards–all while collaborating with your team to identif...

Events

Resources