MARKETING ANALYTICS
GlobeNewswire | May 30, 2023
Coalesce, the data transformation company, today announced a new partner program to expand training options and teamwork, as well as to help Snowflake Data Cloud customers more effectively manage their modern data stack. The Coalesce Partner Program now features three tiers – Select, Premier, and Elite – offering various incentives including training, sales and marketing, and referral commissions. Coalesce partners are equipped with resources to build their Coalesce expertise and bring innovative joint solutions to the data market.
“Since day one, our partners have been a valuable extension of our team and critical to the success of the company. We’ve designed our partner program around three core principles: collaboration, automation, and respect,” said Courtney Heithoff, Head of SI Alliances – North America at Coalesce. “We would not be where we are today without our partners, and the expansion of these programs will allow us to better support current and future partners, and most importantly, to ensure the success of our mutual customers.”
Coalesce is the only transformation solution built exclusively for the Snowflake Data Cloud. Coalesce revolutionizes the “T” (transformation) in the ELT data management process by combining the flexibility of code and the speed of automation, in an intuitive visual interface. The Coalesce Partner Program puts this next-generation transformation solution in the hands of partners with the following benefits based on their partner tier:
Select Partners - Designed for partners who are just getting started with Coalesce, this level includes referral commissions, access to training, and a presence on the Coalesce website.
Premier Partners - Designed for partners who have an established track record of onboarding certified team members and delivering solutions to joint customers, this level includes extensive company support and a dedicated partner manager.
Elite Partners - Designed for partners who have demonstrated exceptional expertise and success in delivering Coalesce solutions, this level includes instructor-led training, broader marketing support, and dedicated team office hours.
“We’ve worked with Coalesce for over a year now and have experienced first hand the impact of their team and technology,” said Erik Duffield, co-founder and CEO at Hakkoda, a Coalesce Elite Partner. “The product alone is powerful and makes data transformations easy, but the biggest selling point is the Coalesce team. They are quick to answer questions and will work to ensure the platform can solve any challenge encountered. They have a truly best-in-class offering.”
All partners are empowered with capabilities that are unique to Coalesce, including:
Data Team Productivity - Coalesce enables faster, sustainable development by standardizing and governing work across data projects. This allows projects to scale with secure and more predictable DataOps while shortening ramp-up time and boosting the effectiveness of all data team members.
Exclusively Built for Snowflake - Coalesce is built by data warehousing industry experts to work specifically for Snowflake, offering full support for Snowflake functionality and automatically generating standardized, Snowflake-native code. Data teams can work more effectively by templatizing, extending, and documenting their work easily.
Adaptable Approach to Automation - Data transformations are accelerated by using column-level metadata, a novel approach for the data warehousing and ELT space. This enables users to work more efficiently with full context into data lineage and transformation history.
“Coalesce and Resultant have a similar vision – to advance data modernization across industries,” said Michael Tantrum, National Sales Director at Resultant, a Coalesce Elite Partner and Coalesce 2022 System Integrator Partner of the Year. “We have always been committed to getting Coalesce's innovative platform in front of organizations and with the revamped partner program, we have even more tools at our fingertips to continue driving success."
The revamped program, which will be rolled out to dozens of partners across the globe, now includes training, exams, and product certifications for experts in building data pipelines with Coalesce.
About Coalesce
Founded in 2020, Coalesce is the only data transformation tool built for scale. As the first data transformation platform to combine the speed of an intuitive graphical user interface (GUI), the flexibility of code, and the efficiency of automation, Coalesce empowers its customers with increased data team productivity and insights. Based in San Francisco, Calif., Coalesce is backed by Emergence Capital, 11.2 Capital, GreatPoint Ventures, and Industry Ventures and supports customers worldwide. Learn more at https://coalesce.io/.
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MULTI CHANNEL MARKETING
PR Newswire | May 29, 2023
Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of Acoustic Connect℠, a first-of-its-kind, all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies.
Today, engaging consumers effectively and delivering personalized, high-quality customer experiences have become increasingly challenging, especially with the absence of unified solutions that meet these demands. To create winning, one-to-one customer experiences, brands require a comprehensive understanding of how their customers interact with them, which traditional marketing platforms cannot provide. Acoustic Connect closes this gap by offering brands in-depth insights into each customer's experience using behavior-based signals that reveal every interaction throughout the customer journey. By uncovering the intent behind each engagement, including why customers convert or abandon, marketers gain the critical information needed to craft truly personalized journeys that foster lasting customer loyalty.
"Delivering personalized, one-to-one customer experiences is crucial for building brand loyalty and driving sales. However, integrating behavior-based signals into marketing platforms to enable this level of personalization has remained a challenge—until now," said Mark Cattini, CEO of Acoustic. "Acoustic Connect surpasses existing marketing platforms by allowing marketers to manage and optimize campaign performance in real time, within a single dashboard, rather than reacting after the customer has converted or abandoned. We're excited to revolutionize how marketers approach customer journeys by offering a comprehensive solution that seamlessly unites insight and action."
Acoustic Connect equips marketers with a robust, all-in-one platform featuring:
Multichannel Marketing: Streamline marketing processes across various channels, including email, social media, SMS, messaging apps, web, and more. Improve targeting and segmentation, and deliver engaging experiences through cohesive activation, automation, and management of marketing efforts.
Personalized Journey Orchestration: Craft multi-step customer experiences across diverse channels and touchpoints, utilizing highly relevant and engaging content tailored to individual customers' preferences, behaviors, and interactions. Move beyond isolated campaigns and disparate channels to deliver comprehensive, personalized customer journeys.
Behavioral Experience Insights: Gain visibility across the entire customer journey by collecting, analyzing, and interpreting behavior-based signals derived from users' interactions on a brand's website or app. Leverage signals such as intent, frustration, and content and channel preferences to create captivating experiences that foster loyalty and fuel growth.
"Our partnership with Acoustic is quickly enabling us to design and execute multichannel customer journeys with dynamic content on a 1:1 level," said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart-home fragrance company. "We are excited about the release of Acoustic Connect and the ability to see the impact of our comms in a clear, cohesive way. Being able to see customer interactions in a single dashboard will enable my team to optimize our strategies based on those insights and create next-level customer experiences for our customers. We are excited to see these new capabilities and the impact they will have on our business."
Acoustic Connect empowers brands to distinguish themselves in a highly competitive marketplace and captivate every visitor more efficiently and effectively. By offering in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalized experiences precisely when needed.
Acoustic Connect is available now. For more information and to schedule a demo, visit acoustic.com/solutions/connect or reach out to your Acoustic sales executive.
About Acoustic, L.P.
Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.
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MARKETING DATA
PR Newswire | June 01, 2023
Appian (Nasdaq: APPN) has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers' partner programs to find the vendors that will best support their business needs.
Appian's inclusion is based on the recently-announced Appian Partner Program, a new partnership framework designed to enable partner success and accelerate customer value. The new program, launching in July, supports Appian's partner-driven growth strategy by fostering collaborative partnerships that strengthen Appian's position as a vendor of choice for end-to-end process automation.
For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners' long-term growth.
In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
"We are committed to the success of our partners and are constantly looking for ways to better enable them," said Mark Dillon, SVP of Global Partnerships at Appian. "Our new program is designed to give our partners the resources and tools they need to develop effective joint go-to-market strategies with us. We are honored that our efforts are recognized by CRN."
"In today's world, the need for innovation is greater than ever," said Blaine Raddon, CEO of The Channel Company. "Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN's 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel."
The 2023 CRN Partner Program Guide is available online at www.CRN.com/PPG.
Learn more about the Appian Partner Program at https://ap.pn/3pBNdZZ.
Learn more about the Appian Platform for process automation at https://ap.pn/3LZLzc6.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
About Appian
Appian is a software company that automates business processes. The Appian Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com.
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