Q&A with Kady S., SVP Global Head of Marketing at Klaviyo

Media 7 | August 6, 2021

Kady S., SVP Global Head of Marketing at Klaviyo, is interested in building entrepreneurial, diverse, and effective marketing teams that grow and scale alongside some of the world's most impactful consumer brands.

As a former engineer with 20+ years of experience in marketing for tech, CPG, and DTC companies, she is uniquely positioned to use data, customer insights, and integrated brand strategy to deliver industry-leading results.

Throughout her career, she has led Fortune 500 and pre-IPO companies that have scaled to millions of users, global teams, and double digit growth. She was part of the team that helped lead Dropbox through a successful IPO and truly loves that phase of hyper-growth at fast-paced, innovative companies.

When she is not leading marketing for high-growth B2B and B2C brands, she is a Venture Advisor at Relay Ventures, a frequent guest lecturer at Stanford, a keynote speaker, and guest contributor for several leading business publications. She is also an avid reader, a perpetual student, and (most importantly), a very proud parent.

Life is a team sport, we can’t go at anything alone. Being additive to people and situations not only make things fun, but it also makes things way more satisfying and meaningful.



MEDIA 7: Can you please take us through your 18+ years of helping B2B and B2C businesses grow?
KADY S.:
For as long as I can remember I have always been interested in growth. I was always drawn to logic-based problem solving, and I figured studying engineering and computer science would give me access to the new jobs being created by software companies in India at the time. My first job out of school was working for Intel as a software programmer where I learned languages like C, C++, Java, and others -- but I wanted to learn more about business, so I decided to pursue an MBA at UNC Chapel Hill, where I really discovered my passion for marketing. I ended up going into consulting for a few years because I enjoyed being exposed to all different altitudes of problems. After stints at a few different companies, I landed at Electronic Arts where I helped drive growth for their mobile business. From there I joined Dropbox as the Global Head of Growth Marketing and Integrated GTM, where I also drove demand generation for the enterprise. That ultimately led me to Owlet Baby Care, where I took on the position of Chief Marketing Officer, becoming a strategic storyteller for the company and driving global marketing efforts to build brand equity and raise awareness. What’s exciting is that I’ve had marketing responsibilities within so many different areas and business models -- entertainment and gaming, technology, connected devices, and now back to SaaS. Each of them had their special epiphany moment that contributed to where I am today.


M7: How does Klaviyo help businesses drive revenue using marketing automation platform?
KS:
Our core mission is to help businesses grow, and we do that by focusing on owned marketing channels, which most brands aren’t fully optimizing. We know by now that customers are looking for personalized experiences, so our job is to help businesses leverage the data they already have from their e-commerce platforms and integrate it into one place, which makes it easier for them to personalize their customer messages (via email and SMS), generate more conversions and ultimately, more revenue. By offering the best-personalized experiences, infinitely scalable customer infrastructure, expert guidance, and complete ownership of data and relationships, we are giving businesses a different playbook to grow faster in ways they can control.


Plenty of people never thought they would end up where they did, but almost all of them had discipline, rigor, and a deep learning mentality. Be flexible with your goals but really clear on how you spend your day/week/life.



M7: Forbes has recognized Klaviyo as one of America’s best startup employers in 2021. What has been the strategy behind achieving such prestigious recognition?
KS:
We’re ambitious, collaborative and most importantly, we’re customer-first. We believe in building a really great culture by giving all employees challenging work, hiring remarkable people, and giving everyone problems to work on that are interesting and impactful.
We focus on personal and professional learning and growth - it’s one of the cornerstones of our business. Many companies don’t invest enough in developing people, but if you’re investing in people, why wouldn’t you invest more in making them better? We are interested in helping people become the best they can be.


M7: What do you consider the biggest challenges in marketing these days?
KS:
One of our biggest challenges right now is solving the regulations on third-party data practices. Between Google delaying its cookie block until 2023, Facebook’s updated in-platform reporting data, and Apple’s new privacy updates, digital advertising as we know it, has changed. There has been a lot of disruption in our space, and we are tasked with helping our customers understand what this means for them and teaching them how to build a brand that withstands customer data privacy changes. We recently launched a campaign to help educate our customers and other entrepreneurs on these changes and will be continuing to talk about this throughout the year.


Maybe it’s programming, excel manipulation, or data analysis, but no matter your role, particularly in marketing, this will be more and more crucial in the future.



M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
KS:
After launching in 2012, Klaviyo historically relied on word-of-mouth marketing for brand awareness and visibility. Today, we’re in the midst of launching some of our first campaigns, brand activations, and influencer-marketing program - a huge milestone for the company as we look to make Klaviyo a household name. We are confident that through these campaigns, powerful PR, an engaging content strategy, as well as clever influencer marketing and strategic partnerships, we will establish Klaviyo as a sophisticated and expert partner in helping our customers grow. These channels will combine to create a seamless, holistic customer experience from prospect to long-term Klaviyo and establish the company as a brand that stands for something bigger than email or SMS.


M7: What is your advice to young women, trying to pave their way into Marketing?
KS:
I love this question. There are things five things I’d recommend to anyone trying to get into marketing:

Put yourself in uncomfortable positions: Given the speed with which the world is changing, unless you are constantly learning, you will fall behind. The best way to pack a lot of learning into a very short amount of time is to take on a job where you probably know 50% of what to do. It’s highly uncomfortable and very hard, but the only way to optimize for long-term success.

I can’t emphasize this enough - learn some hard skills: Maybe it’s programming, excel manipulation, or data analysis, but no matter your role, particularly in marketing, this will be more and more crucial in the future.

Be totally authentic: Someone famous said don't be the best, be the only. There is no point wasting time being someone else when you can be the best you possible.

Hold your goals lightly but path tightly: Plenty of people never thought they would end up where they did, but almost all of them had discipline, rigor, and a deep learning mentality. Be flexible with your goals but really clear on how you spend your day/week/life.

Be additive: Life is a team sport, we can’t go at anything alone. Being additive to people and situations not only make things fun, but it also makes things way more satisfying and meaningful.

ABOUT KLAVIYO

Klaviyo is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly targeted customer and prospect communications. The company's hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof, and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.

More THOUGHT LEADERS

Affise’s founder Dimitri Zotov believes that Partner Marketing space will see huge growth in the next few years.

Media 7 | February 14, 2022

Dmitri Zotov, Founder of Affise, talks us through their performance marketing platform, the importance of maintaining the highest levels of customer data security, and also shares his thoughtful insights on the affiliate/partner marketing space in his latest interview with Media 7....

Read More

Q&A with Jack Myers, Media Ecologist, Founder at MediaVillage

Media 7 | April 24, 2020

Jack Myers, Media Ecologist, and Founder at MediaVillage has influenced the decisions of hundreds of global, national and regional media, marketing, advertising and entertainment companies and organizations for over forty years. More than 150 companies, organizations and industry leaders are members of MediaVillage. After serving in leadership roles at Metromedia Outdoor, ABC-Radio, CBS-TV and UTV Cable, Jack launched The Myers Report, which for more than three decades has been a go-to innovation partner for more than 200 companies across the marketing and media ecosystem and the industry leader in forecasting the impact of technological advances on culture, marketing, media and entertainment. After a decade of development, Jack launched MediaVillage, now the industry’s most influential platform for thought leadership and a global advocate for the role and value of media to society, culture and business. MEDIA 7: For those in our audience who are new to it, could you describe MediaVillage? JACK MYERS: MediaVillage was launched in 2010 under the direction of veteran industry strategist and trend forecaster Jack Myers. Fifteen founding media companies embraced Myers’ recommendation that they transcend territorial competition to develop and implement industry-wide solutions for competing in the digital marketplace. For the past decade, MediaVillage, in collaboration with partners across the marketing ecosystem, has been pilot testing innovative strategies for generating growth. Today, more than 150 companies, organizations and industry leaders are members of the MediaVillage Center of Excellence. • MARKET RESEARCH: Under The Myers Report brand, MediaVillage collects, analyzes and shares B2B and consumer data and insights to guide and support our members’ growth priorities and marketing communications. • MARKET INTELLIGENCE: MediaVillage hosts and manages the B2B marketing platforms for more than 100 member companies, industry trade associations, non-profit advocacy groups, and education providers, each published independently under the MediaVillage Knowledge Exchange. Together they represent the media industry’s only unified force for growth. • CONTENT MARKETING: MediaVillage.com hosts the commentaries, thought-leadership and insights of the media industry’s most respected columnists, journalists and industry experts, reaching professionals across the marketing, media, entertainment and education ecosystem. • DIVERSE TALENT DEVELOPMENT: MediaVillage has been a leading advocate for diversity, equality and inclusion, founding WomenAdvancing. org in 2011, 1stFive.org in 2014 and, in 2017, the Advancing Diversity Hall of Honors. Under Myers’ leadership, the Advancing Diversity Council represents the media, marketing, advertising and entertainment community’s commitment to advancing diversity from advocacy to activism. • EDUCATION & MEETING PREPARATION: To support the on-demand knowledge needs of brand marketers, agency professionals, media industry suppliers, educators, content studios, content creators and diverse communities, MediaVillage is launching MeetingPrep.com, an open AI-fueled search and market intelligence platform. In addition to the most accurate and relevant vertical industry search engine, MeetingPrep will incorporate Giide, an interactive audio learning app; Ad Learning Exchange, a curriculum-focused online education resource; and Advancing Diversity Meet-Ups, connecting talent to jobs. The power of MediaVillage comes from the engagement and real-world experience of companies and organizations. Through our collective impact approach, we implement effective and cost efficient B2B growth solutions. ...

Read More

'Make the customer the hero,' says Chris Kim, Director of Social Media at Airtable

Media 7 | March 10, 2022

Chris Kim, Director of Social Media at Airtable shares some of his best practices to creating engaging and customer-centric social media marketing campaigns, and the impact that community and influencer marketing have on strategic marketing strategies. In this interview with Media 7, Chris speaks about the development of the role and importance of the social media professional to become a key contributor in strategic marketing conversations within organizations. Read on to find out how marketing teams can leverage different social media channels using data-driven insights to understand what works on each channel....

Read More

Affise’s founder Dimitri Zotov believes that Partner Marketing space will see huge growth in the next few years.

Media 7 | February 14, 2022

Dmitri Zotov, Founder of Affise, talks us through their performance marketing platform, the importance of maintaining the highest levels of customer data security, and also shares his thoughtful insights on the affiliate/partner marketing space in his latest interview with Media 7....

Read More

Q&A with Jack Myers, Media Ecologist, Founder at MediaVillage

Media 7 | April 24, 2020

Jack Myers, Media Ecologist, and Founder at MediaVillage has influenced the decisions of hundreds of global, national and regional media, marketing, advertising and entertainment companies and organizations for over forty years. More than 150 companies, organizations and industry leaders are members of MediaVillage. After serving in leadership roles at Metromedia Outdoor, ABC-Radio, CBS-TV and UTV Cable, Jack launched The Myers Report, which for more than three decades has been a go-to innovation partner for more than 200 companies across the marketing and media ecosystem and the industry leader in forecasting the impact of technological advances on culture, marketing, media and entertainment. After a decade of development, Jack launched MediaVillage, now the industry’s most influential platform for thought leadership and a global advocate for the role and value of media to society, culture and business. MEDIA 7: For those in our audience who are new to it, could you describe MediaVillage? JACK MYERS: MediaVillage was launched in 2010 under the direction of veteran industry strategist and trend forecaster Jack Myers. Fifteen founding media companies embraced Myers’ recommendation that they transcend territorial competition to develop and implement industry-wide solutions for competing in the digital marketplace. For the past decade, MediaVillage, in collaboration with partners across the marketing ecosystem, has been pilot testing innovative strategies for generating growth. Today, more than 150 companies, organizations and industry leaders are members of the MediaVillage Center of Excellence. • MARKET RESEARCH: Under The Myers Report brand, MediaVillage collects, analyzes and shares B2B and consumer data and insights to guide and support our members’ growth priorities and marketing communications. • MARKET INTELLIGENCE: MediaVillage hosts and manages the B2B marketing platforms for more than 100 member companies, industry trade associations, non-profit advocacy groups, and education providers, each published independently under the MediaVillage Knowledge Exchange. Together they represent the media industry’s only unified force for growth. • CONTENT MARKETING: MediaVillage.com hosts the commentaries, thought-leadership and insights of the media industry’s most respected columnists, journalists and industry experts, reaching professionals across the marketing, media, entertainment and education ecosystem. • DIVERSE TALENT DEVELOPMENT: MediaVillage has been a leading advocate for diversity, equality and inclusion, founding WomenAdvancing. org in 2011, 1stFive.org in 2014 and, in 2017, the Advancing Diversity Hall of Honors. Under Myers’ leadership, the Advancing Diversity Council represents the media, marketing, advertising and entertainment community’s commitment to advancing diversity from advocacy to activism. • EDUCATION & MEETING PREPARATION: To support the on-demand knowledge needs of brand marketers, agency professionals, media industry suppliers, educators, content studios, content creators and diverse communities, MediaVillage is launching MeetingPrep.com, an open AI-fueled search and market intelligence platform. In addition to the most accurate and relevant vertical industry search engine, MeetingPrep will incorporate Giide, an interactive audio learning app; Ad Learning Exchange, a curriculum-focused online education resource; and Advancing Diversity Meet-Ups, connecting talent to jobs. The power of MediaVillage comes from the engagement and real-world experience of companies and organizations. Through our collective impact approach, we implement effective and cost efficient B2B growth solutions. ...

Read More

'Make the customer the hero,' says Chris Kim, Director of Social Media at Airtable

Media 7 | March 10, 2022

Chris Kim, Director of Social Media at Airtable shares some of his best practices to creating engaging and customer-centric social media marketing campaigns, and the impact that community and influencer marketing have on strategic marketing strategies. In this interview with Media 7, Chris speaks about the development of the role and importance of the social media professional to become a key contributor in strategic marketing conversations within organizations. Read on to find out how marketing teams can leverage different social media channels using data-driven insights to understand what works on each channel....

Read More

Related News

CONTENT MARKETING, MARKETING DATA

RainFocus Now a Platinum Partner in the Adobe Exchange Partner Program

RainFocus | January 24, 2023

On January 23, 2023, a next-generation event marketing platform provider RaiFocus, announced about joining the Adobe Exchange Partner Program as a Platinum Partner. The Adobe Exchange Partner Program is a technology partner ecosystem worldwide. RainFocus is honored to join the list of partner programs where the companies with unique and innovative solutions have been designated as top-tier partners. RainFocus is now a part of a small group of carefully chosen and highly vetted partners at the Platinum tier. It will work closely with Adobe as a Platinum-level partner to improve the customer experience. RainFocus will host Adobe for an engaging keynote titled 'Unifying Experiences' in the upcoming INSIGHT conference by RainFocus, which is to be held both in Salt Lake City (Utah) and virtually from January 30 to February 1, 2023. In the conference, JR Sherman, CEO of RainFocus, Doug Baird, Founder and President of RainFocus, and Nik Shroff, Senior Director of Global Tech Partners at Adobe, will talk about the new partnership, approaches to building a strong client experience, and how events and data are essential to a successful customer journey. JR Sherman, CEO of RainFocus, said, "Adobe and RainFocus share a collective passion for elevating the client experience." He also said, "RainFocus securely and seamlessly integrates with Adobe Experience Cloud products, so for us, it was a natural fit that aligned with our core business objectives. We are most excited to deliver personalization at a scale for our clients, enabling enriched customer journeys, accelerated qualification, lead conversion, closed business, and more." (Source: Cision) About RainFocus RainFocus is a next-generation event marketing platform. The company is built to collect and analyze unheard-of amounts of first-party data for better events and better engagement with customers throughout their journey. The platform powers smooth events by providing secure, scalable solutions for the whole event lifecycle. It works with sales and marketing technologies to make event registration, content management, and exhibitor activation more accessible across in-person, virtual, and hybrid experiences, with everything in one dashboard. Additionally, it uses real-time data to give you actionable insights that help you personalize your marketing, speed up lead qualification and conversion, and close deals.

Read More

CHANNEL PARTNERSHIPS

Gigamon Announces Channel Award Winners at Sales Kick-off Event 2023

Gigamon | February 01, 2023

One of the leading deep observability companies, Gigamon, recently announced its Channel Award winners in the annual sales kick-off event in San Diego (California). Each partner played a very important role in the company's market growth and drove Gigamon as the industry-leading deep observability vendor, with a 68% market share in 2022's first half. The Gigamon Channel Awards highlights distributors who helped deliver industry-leading solutions to customers worldwide and emphasizes the outstanding success of the top-performing partners. The Sales Kick-off event's Channel Award winners include Trace3 as 2022 Americas Partner of the Year, Layer 8 Solutions titled as 2022 Americas Regional Partner of the year, ST Engineering as 2022 APAC Partner of the Year, Mannai Corporation wins 2022 EMEA Partner of the Year, Blackwood Associates, Inc. as Public Sector- 2022 Partner of the Year, World Wide Technology wins 2022 Global Partner of the year, Timothy Wong Kwai Hoong as 2022 Top Gigamon Community Partner and the last one was to Carahsoft Technology Corporation as 2022 Distributor of the Year. The Gigamon Partner Program has received five-star ratings four times in a row among the CRN's Partner Program and four in a row CRN Women of the Channel recognitions. In addition, the company has been awarded three consecutive years for the CRN Channel Chief list. It also won the 2020 Channel Partner Top 10 Up award and was named one of CRN's Power 100 - Topmost Powerful Women in the Channel in 2019. “Our channel-first strategy is a fundamental component of our business plan and we are fortunate to work alongside over 1,000 global partners that are focused on delivering industry leading solutions backed by unparalleled support. We are proud to recognize the impact that each of our top partners is having on their customers’ cloud transformation journeys,” said Doug Woodley, Senior Vice President of Worldwide Sales at Gigamon. (Source: Business Wire) About Gigamon Founded in 2004, Gigamon enables organizations to function fast, stay innovative and secure. The company delivers unified network visibility and analytics on all the data in transit. It helps in aggregation, transformation and analysis of network traffic to meet the customers' critical performance rapid threat detection and response needs in physical, virtual and cloud infrastructure. Gigamon has over 4,000 customers worldwide, including over 80% of the Fortune 100, 9 of the ten biggest mobile network providers, and hundreds of governments and schools.

Read More

MARTECH

Kaseya Expands Global Partner Program with Increased Investment and Support for MSP Partners

Kaseya | February 06, 2023

Kaseya, which makes IT management and security software for MSPs, SMBs, and MMEs, has announced that it will expand its Kaseya + Datto Global Partner Program and invest more in channel partners. With this new expansion, channel partners can use the backup, security, and business continuity solutions from Kaseya and Datto together to offer full IT management services. The program offers different levels of benefits based on how much money customers spend each year. Customers can now combine their spending on Datto and Kaseya. The MSP Enablement team has grown from a three-person team under Datto to 60 people at Kaseya and offers support in event planning and execution. This new program will have a lot of benefits, such as access to more discounts and incentives for partners, co-marketing funds, and account managers who are only for that account. The CEO of Kaseya, Fred Voccola, said, “Since the Datto acquisition, we’ve been building on their highly successful Global Partner Program to extend its benefits across all of Kaseya.” He added, “Today we’re excited to take the program to a whole new level with enhanced benefits across all tiers along with a significant increase in our company’s investment in the program, including growing the team that directly supports our customers to 60 world-class channel professionals.” (Source – Businesswire) The company is also offering virtual MSP partner days to help MSP partners grow their businesses and learn about the market. The Channel EVP stated that the company will continue to innovate the program to meet the needs of MSPs. This program shows that the company cares about its MSP partners and wants to help them succeed. About Kaseya Kaseya is a leading provider of IT management and security software for MSPs and SMBs. It offers a comprehensive suite of solutions, including well-known brands, to manage IT infrastructure, secure networks, backup data, and streamline operations. Kaseya's IT Complete platform is designed to maximize efficiency and enable businesses to manage all aspects of IT from a single platform. The company is headquartered in Miami, FL, and has a global presence in over 20 countries.

Read More

CONTENT MARKETING, MARKETING DATA

RainFocus Now a Platinum Partner in the Adobe Exchange Partner Program

RainFocus | January 24, 2023

On January 23, 2023, a next-generation event marketing platform provider RaiFocus, announced about joining the Adobe Exchange Partner Program as a Platinum Partner. The Adobe Exchange Partner Program is a technology partner ecosystem worldwide. RainFocus is honored to join the list of partner programs where the companies with unique and innovative solutions have been designated as top-tier partners. RainFocus is now a part of a small group of carefully chosen and highly vetted partners at the Platinum tier. It will work closely with Adobe as a Platinum-level partner to improve the customer experience. RainFocus will host Adobe for an engaging keynote titled 'Unifying Experiences' in the upcoming INSIGHT conference by RainFocus, which is to be held both in Salt Lake City (Utah) and virtually from January 30 to February 1, 2023. In the conference, JR Sherman, CEO of RainFocus, Doug Baird, Founder and President of RainFocus, and Nik Shroff, Senior Director of Global Tech Partners at Adobe, will talk about the new partnership, approaches to building a strong client experience, and how events and data are essential to a successful customer journey. JR Sherman, CEO of RainFocus, said, "Adobe and RainFocus share a collective passion for elevating the client experience." He also said, "RainFocus securely and seamlessly integrates with Adobe Experience Cloud products, so for us, it was a natural fit that aligned with our core business objectives. We are most excited to deliver personalization at a scale for our clients, enabling enriched customer journeys, accelerated qualification, lead conversion, closed business, and more." (Source: Cision) About RainFocus RainFocus is a next-generation event marketing platform. The company is built to collect and analyze unheard-of amounts of first-party data for better events and better engagement with customers throughout their journey. The platform powers smooth events by providing secure, scalable solutions for the whole event lifecycle. It works with sales and marketing technologies to make event registration, content management, and exhibitor activation more accessible across in-person, virtual, and hybrid experiences, with everything in one dashboard. Additionally, it uses real-time data to give you actionable insights that help you personalize your marketing, speed up lead qualification and conversion, and close deals.

Read More

CHANNEL PARTNERSHIPS

Gigamon Announces Channel Award Winners at Sales Kick-off Event 2023

Gigamon | February 01, 2023

One of the leading deep observability companies, Gigamon, recently announced its Channel Award winners in the annual sales kick-off event in San Diego (California). Each partner played a very important role in the company's market growth and drove Gigamon as the industry-leading deep observability vendor, with a 68% market share in 2022's first half. The Gigamon Channel Awards highlights distributors who helped deliver industry-leading solutions to customers worldwide and emphasizes the outstanding success of the top-performing partners. The Sales Kick-off event's Channel Award winners include Trace3 as 2022 Americas Partner of the Year, Layer 8 Solutions titled as 2022 Americas Regional Partner of the year, ST Engineering as 2022 APAC Partner of the Year, Mannai Corporation wins 2022 EMEA Partner of the Year, Blackwood Associates, Inc. as Public Sector- 2022 Partner of the Year, World Wide Technology wins 2022 Global Partner of the year, Timothy Wong Kwai Hoong as 2022 Top Gigamon Community Partner and the last one was to Carahsoft Technology Corporation as 2022 Distributor of the Year. The Gigamon Partner Program has received five-star ratings four times in a row among the CRN's Partner Program and four in a row CRN Women of the Channel recognitions. In addition, the company has been awarded three consecutive years for the CRN Channel Chief list. It also won the 2020 Channel Partner Top 10 Up award and was named one of CRN's Power 100 - Topmost Powerful Women in the Channel in 2019. “Our channel-first strategy is a fundamental component of our business plan and we are fortunate to work alongside over 1,000 global partners that are focused on delivering industry leading solutions backed by unparalleled support. We are proud to recognize the impact that each of our top partners is having on their customers’ cloud transformation journeys,” said Doug Woodley, Senior Vice President of Worldwide Sales at Gigamon. (Source: Business Wire) About Gigamon Founded in 2004, Gigamon enables organizations to function fast, stay innovative and secure. The company delivers unified network visibility and analytics on all the data in transit. It helps in aggregation, transformation and analysis of network traffic to meet the customers' critical performance rapid threat detection and response needs in physical, virtual and cloud infrastructure. Gigamon has over 4,000 customers worldwide, including over 80% of the Fortune 100, 9 of the ten biggest mobile network providers, and hundreds of governments and schools.

Read More

MARTECH

Kaseya Expands Global Partner Program with Increased Investment and Support for MSP Partners

Kaseya | February 06, 2023

Kaseya, which makes IT management and security software for MSPs, SMBs, and MMEs, has announced that it will expand its Kaseya + Datto Global Partner Program and invest more in channel partners. With this new expansion, channel partners can use the backup, security, and business continuity solutions from Kaseya and Datto together to offer full IT management services. The program offers different levels of benefits based on how much money customers spend each year. Customers can now combine their spending on Datto and Kaseya. The MSP Enablement team has grown from a three-person team under Datto to 60 people at Kaseya and offers support in event planning and execution. This new program will have a lot of benefits, such as access to more discounts and incentives for partners, co-marketing funds, and account managers who are only for that account. The CEO of Kaseya, Fred Voccola, said, “Since the Datto acquisition, we’ve been building on their highly successful Global Partner Program to extend its benefits across all of Kaseya.” He added, “Today we’re excited to take the program to a whole new level with enhanced benefits across all tiers along with a significant increase in our company’s investment in the program, including growing the team that directly supports our customers to 60 world-class channel professionals.” (Source – Businesswire) The company is also offering virtual MSP partner days to help MSP partners grow their businesses and learn about the market. The Channel EVP stated that the company will continue to innovate the program to meet the needs of MSPs. This program shows that the company cares about its MSP partners and wants to help them succeed. About Kaseya Kaseya is a leading provider of IT management and security software for MSPs and SMBs. It offers a comprehensive suite of solutions, including well-known brands, to manage IT infrastructure, secure networks, backup data, and streamline operations. Kaseya's IT Complete platform is designed to maximize efficiency and enable businesses to manage all aspects of IT from a single platform. The company is headquartered in Miami, FL, and has a global presence in over 20 countries.

Read More

Spotlight

Klaviyo

Klaviyo is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly targeted customer and prospect communication...

Events

Resources