Q&A with Jonathan Lacoste, Co-Founder, President and Board of Directors at Jebbit

Jonathan Lacoste, Co-Founder, President, and Board of Directors at Jebbit, along with his classmate and friend Tom Coburn, co-founded Jebbit, an enterprise software company in the mobile marketing and consumer data space. Jonathan has raised over $10M in venture capital with some of the largest brands in the world as customers and partners, including Google, Expedia, and dozens of professional sports teams. Since launching the company, he has been named in Forbes' "30 Under 30" and was the "Emerging Executive of the Year" in the state of Massachusetts.

MEDIA 7: You have a long track record of helping build and scale successful companies such as Jebbit. Where did the original idea for Jebbit come from?
JONATHAN LACOSTE:
The initial spark for Jebbit came nearly a decade ago when my co-founder, Tom, was watching a Hulu video online and a video ad interrupted his show. As many college students would do, Tom opened a new internet tab and went to Facebook to spend the time while the ad played. It made us collectively realize that digital advertising was a matter of capturing and effectively using someone’s attention, this being a clear example of this advertiser wasting dollars for someone to be browsing Facebook on another tab.

Like many startups though, Jebbit has morphed from this original spark based on customer feedback. The most impactful inspirations we’ve had along the way have often come from customers describing the difficulties they’ve had. Over the past few years, our customers have described how difficult it is for them to quickly create and launch digital experiences and of being unable to capture the right first-party consumer data at scale. Therefore, those are the challenges our team thinks about every day.

The most impactful inspirations we’ve had along the way have often come from customers describing the difficulties they’ve had.


M7:What is your core marketing mantra?
JL:
To be honest, I think most marketing is noise. Only do things that add real, genuine value for your audience and have that value be as closely tied to your product or service as possible.

M7: What is your go-to resource – websites, newsletters, any other – that helps you stay updated with the revolutions happening around us?
JL:
I am constantly on Twitter! I find it to be the most powerful news and research app I use for “quick bite” updates and learnings. I’ve curated a list of thousands of marketers, academics, industry leaders, CEOs, and entrepreneurs I follow that are always discussing emerging trends and debating the hottest topic of today. These conversations often leave me with 5-6 articles I save that I read at night, often from leading publications such as the WSJ, AdWeek, or potential a company or CEO’s blog post.

For a deeper dive into a subject, I’m really fascinated in learning more about, I typically turn to YouTube. I love watching videos that have only a few hundred views but include real data or stories about what is and isn’t working for companies – these tend to be panel discussions or keynotes from past conferences that were simply put online afterward.

Lastly, my favorite podcast at the moment is the “All-In Podcast,” which features four of the smartest Silicon Valley individuals I’m aware of including Chamath Palihapitiya, the Founder & CEO of Social Capital, and prolific angel investor, Jason Calcanis.


I think most marketing is noise. Only do things that add real, genuine value for your audience and have that value be as closely tied to your product or service as possible.

M7: What marketing strategies are you are looking forward to implementing in 2021 and why?
JL:
I’m exploring the potential of launching a podcast this year, where I can share my thoughts and ideas more directly with our customers and our audience. It’s never been easier to create, produce, and distribute content directly to an audience. So, if you think you have a unique point of view and something worth saying that would entertain or add value to an audience, podcasts are a great forum to do this. Plus, your largest growth drivers are often not paid or promoted advertising, which is quite intriguing.

As a company, we’ve launched exciting partnerships with Shopify and Salesforce as well as a new Freemium product recently, so our marketing strategies will continue to be around Paid Search and driving Freemium Acquisition through our social community efforts.

M7: How do you manage to strike a balance between your professional and personal life?
JL:
As many of my colleagues would agree, I have typically been a hard-charging leader that isn’t afraid to consistently put in 16-hour workdays. That said, I’ve learned over the past decade in building Jebbit that taking a 3-day weekend every once in a while, or strategically unplugging for a week every 6 months is essential for my mental and physical health. Building a company is a grueling task, quite literally a marathon not a sprint, so being able to build in that time for reflection and relaxation is mission-critical to your success. On a more regular basis, I’ve used running marathons and reading at night as my outlet to escape and decompress from the day’s events.


Building a company is a grueling task, quite literally a marathon not a sprint, so being able to build in that time for reflection and relaxation is mission-critical to your success.

M7: What is your advice to budding entrepreneurs?
JL:
For entrepreneurs that have the spark of an idea but might be timid or afraid to take the plunge, just do it! Share the idea with as many people as possible and ask for critical feedback from industry experts in your space. Early on when we were creating Jebbit, I must have reached out on LinkedIn and grabbed coffee with a hundred folks in the Boston tech ecosystem. It was incredibly formative to help us shape Jebbit and getting the company off the ground.

ABOUT JEBBIT

Jebbit is a Boston-based, venture backed start-up. The Jebbit platform enables anyone to quickly build beautiful interactive experiences that capture first party, declared data. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, the Jebbit platform drives high engagement by providing consumers with immediate value in exchange for relevant information about their motivations, interests and preferences.

More THOUGHT LEADERS

Q&A with Oli Gardner, Co-founder at Unbounce

Media 7 | August 6, 2021

Oli Gardner, Co-founder at Unbounce, also founded Be the Keynote. Oli is a prolific international keynote speaker on a mission to rescue bad bullet points from the presenters who made them that way. He’s an award-winning public speaker and a veteran of hundreds of speaking engagements. Frequently the top-rated speaker, he has developed methods for presentation design and performance that consistently deliver amazing results. Oli has coached many beginners and advanced speakers who have seen accelerated growth in both their speaking skills and their careers....

Read More

Maria Loupa, Senior Account Director at Waters Agency says, “PR is much more than just filling the sales funnel”

Media 7 | February 8, 2022

Maria Loupa, Senior Account Director at Waters Agency, talks about how the marketing and PR industry is benefiting from AI. She also puts forth her thoughts on the ideal framework for marketing and sales teams to derive business success. Read on to know more....

Read More

'Make the customer the hero,' says Chris Kim, Director of Social Media at Airtable

Media 7 | March 10, 2022

Chris Kim, Director of Social Media at Airtable shares some of his best practices to creating engaging and customer-centric social media marketing campaigns, and the impact that community and influencer marketing have on strategic marketing strategies. In this interview with Media 7, Chris speaks about the development of the role and importance of the social media professional to become a key contributor in strategic marketing conversations within organizations. Read on to find out how marketing teams can leverage different social media channels using data-driven insights to understand what works on each channel....

Read More

Q&A with Oli Gardner, Co-founder at Unbounce

Media 7 | August 6, 2021

Oli Gardner, Co-founder at Unbounce, also founded Be the Keynote. Oli is a prolific international keynote speaker on a mission to rescue bad bullet points from the presenters who made them that way. He’s an award-winning public speaker and a veteran of hundreds of speaking engagements. Frequently the top-rated speaker, he has developed methods for presentation design and performance that consistently deliver amazing results. Oli has coached many beginners and advanced speakers who have seen accelerated growth in both their speaking skills and their careers....

Read More

Maria Loupa, Senior Account Director at Waters Agency says, “PR is much more than just filling the sales funnel”

Media 7 | February 8, 2022

Maria Loupa, Senior Account Director at Waters Agency, talks about how the marketing and PR industry is benefiting from AI. She also puts forth her thoughts on the ideal framework for marketing and sales teams to derive business success. Read on to know more....

Read More

'Make the customer the hero,' says Chris Kim, Director of Social Media at Airtable

Media 7 | March 10, 2022

Chris Kim, Director of Social Media at Airtable shares some of his best practices to creating engaging and customer-centric social media marketing campaigns, and the impact that community and influencer marketing have on strategic marketing strategies. In this interview with Media 7, Chris speaks about the development of the role and importance of the social media professional to become a key contributor in strategic marketing conversations within organizations. Read on to find out how marketing teams can leverage different social media channels using data-driven insights to understand what works on each channel....

Read More

Related News

Martech

Everflow Wins 2023 Global Performance Marketing Award For Best Performance Marketing Technology

PR Newswire | November 01, 2023

Everflow proudly celebrates the company receiving the Best Performance Marketing Technology award at the seventh annual Global Performance Marketing Awards (GPMAs) for transforming performance marketing with innovation and customer success. The GPMAs celebrate the performance marketing industry's most innovative and groundbreaking campaigns, technology, programs, and professionals on a global scale. The winners were announced at a ceremony held in London on October 23rd. Other category winners included Disney+, Acceleration Partners, and Silverbean. Nominees for the Best Performance Marketing Technology award were chosen based on having "an innovative product with evidence of evolution and proof of customer adoption, results, and satisfaction." The team at Everflow is delighted to be recognized with this top industry honor for their constant commitment to ensuring that its platform continuously adapts to challenges in the performance marketing space. Sam Darawish, CEO and Co-founder of Everflow, expressed excitement at the GPMA win, saying, Everflow has prioritized customer success through consistent feedback implementation and leveraging platform usage insights to provide a tool that helps our clients scale their performance programs faster. I truly believe our customer-centric approach is the key to Everflow being awarded this win and our on-going success in the industry. Further evidence of Everflow's effectiveness can be seen in the company's continuous growth and expanding client base, without the need for any outside funding. The platform now serves over 1,000 clients in 72 countries, including ClassPass, J.G. Wentworth, Bunq, and Trading 212. In 2023, Everflow continued to increase global services including boosting international agency offerings, revamping the partner marketplace, and the addition of deal feeds for merchants. For more information on this year's Global Performance Marketing Awards, check out the full list of winners here. About Everflow Amplify your results from partnerships and marketing with Everflow - Partner Marketing Platform. Scale partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1000+ brands and networks, including Mutual of Omaha, Snow, and AdColony.

Read More

Martech

RocketReach Named to Inc.'s Second Annual Power Partner Awards

PR Newswire | October 27, 2023

Inc. Business Media announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes 389 firms in marketing and advertising, health and wellness, financial services, legal, logistics, and productivity, as well as other areas of business. All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. These B2B partners support entrepreneurs across various facets of the business, including hiring, compliance, infrastructure development, cloud migration, fundraising, etc., allowing founders to focus on their core missions. "Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization's journey. Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life," says Scott Omelianuk, editor-in-chief of Inc. Business Media. At RocketReach, we strive to provide the most comprehensive and accurate contact information database with easy to use tools to simplify our customer's workflows. As a growing company ourselves, we understand the importance of partnerships. We work closely with our partners to unlock more opportunities and create more value for our customers, says Scott Kim, CEO of RocketReach. Being included in the 2023 list of Inc. Power Partners is a meaningful acknowledgment of the work our team does to support all of our partners every day. Whether it's to build a pipeline, hire the best talent, conduct research, expand partnerships or find investors, having reliable contact data is an accelerant for all startups. Last month, RocketReach announced numerous product enhancements, including improved data quality, simplified workflows and new capabilities such as AI-powered search and Intent Data that help startups accelerate their outreach efforts. We also know that entrepreneurs are juggling a million things at once and ramping yet another tool should not be one of them. At RocketReach, we offer custom team plans which include free onboarding, integration support, and business goal coaching with help from our dedicated Customer Success Team. To view the complete list, go to: https://www.inc.com/power-partner-awards/2023. The November 2023 Issue of Inc. magazine is available online now at https://www.inc.com/magazine and will be on newsstands beginning October 31, 2023. About Inc. Business Media The world's most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest- growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. About RocketReach Founded in 2015, RocketReach is the leading Professional Contact Search platform that is trusted by over 16 million users and 95% of the S&P 500. Consistently rated as a leader in data quality, our platform leverages patented technology that covers 700M+ people and 30M+ companies across the world. We provide sales, recruiting, marketing, and entrepreneurs the ability to connect directly with the right people and decision makers. For more information about how RocketReach is creating the connections that create opportunities, please visit www.rocketreach.co.

Read More

Martech

HP Paves Way for Partner Growth with Integration of All Solutions and Services Under Amplify Partner Program

WebWire | October 26, 2023

HP Inc (NYSE: HPQ) today announced the launch of HP Amplify for All, an initiative which integrates all HP solutions and services including Poly, Teradici and HyperX into the HP Amplify Program, offering one unified global1 platform for partner engagement. Going live on November 1, 2023, the newly integrated partner program will also be extended to Distribution Partners. HP Amplify Distribution is the industry’s first program tailored for distributors and marks the successful implementation of the HP Amplify Program across all partner categories. In addition, HP today revealed details for new Commercial Partner benefits effective November 1, including the More for More rate multiplier to enhance partner compensation and Fast Lane, the industry’s first automated Marketing Development Funds (MDF) reimbursement process. The company also announced Growth Plays, a new program element to be rolled out across Commercial and Distribution Partners in May 2024. By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyze substantial, long-lasting growth, stated Kobi Elbaz, Senior Vice President & General Manager, HP Global Channel Organization. Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics. Doubling Down on Distribution With the launch of HP Amplify Distribution on November 1, distributors can benefit from the industry-first foundation of capabilities, collaboration, and performance. The new program, optimized for Distribution Partners, removes complexity making it easier for distributors to take advantage of its many benefits and engage customers on a deeper level. “Distribution Partners hold a vital position in the channel ecosystem and their capabilities have continued to evolve and expand to meet the growing needs of resellers and customers,” Elbaz continued. “Based on their unique insights, we designed the Amplify Distribution program with flexibility in mind, allowing distributors with foundational capabilities to join seamlessly, while rewarding those invested in advanced capabilities to incrementally boost profitability and grow their business.” New Benefits for Commercial Partners Amplify More for More With the launch of Amplify More for More on November 1, 2023, partners who sell across the HP portfolio will provide a better customer experience and benefit from higher compensation opportunities. The new More for More rate multiplier will be provided in addition to the existing core Amplify incentives. For instance, Power Partners focused on Personal Systems can easily qualify by increasing sales of peripherals, Poly headsets and Workforce Solutions product lines. Based on partner feedback and HP’s evolving growth strategy, the company intends to further develop the More for More program in the upcoming fiscal year, integrating additional incentive metrics to promote shared success. Amplify Fast Lane Amplify Fast Lane represents a first-of-its-kind joint demand generation MDF claiming process, designed to simplify and accelerate reimbursement for eligible partners2 through an automated claims and payment procedure. By speeding up payment turnaround time by up to 50%, the Amplify Fast Lane program addresses partner pain points and enhances the overall experience of collaborative marketing efforts. Fast Lane offers a more efficient, user-friendly MDF claim experience, enabling qualified partners to focus on optimizing demand generation initiatives rather than being bogged down in complex processes. Amplify Growth Plays Starting in May 2024, all HP Amplify Commercial Partners will have access to a new specialization program built around HP’s growth categories - Amplify Growth Plays. Focused on driving opportunities and incremental partner profitability, Amplify Growth Plays enables a clear path to portfolio specialization. Combined with unique tools, capabilities and compensation elements, Amplify Growth Plays rewards partners with tailored benefits for investing in these customer-driven growth areas. Examples of the Amplify Growth Plays launching in May 2024 include Managed Print Services, Lifecycle Services, SMB Video Collaboration Solutions, and HP Software. Upon launch, current Amplify specializations will evolve to Amplify Growth Plays. Amplify Impact Expansion HP also announced today the expansion of its award-winning Amplify Impact partner sustainability program to Distribution Partners and five additional countries: Austria, Belgium, Luxemburg, Netherlands and Finland. Participating partners across 48 countries will now have access to HP’s world-class sustainability resources to drive preference and impact across Climate Action, Human Rights and Digital Equity. Sustainable practices are not only vital for the future of our planet – they are good for business. In 2022, Corporate Knights reported that over 60% of HP’s revenue met sustainability standards3, showcasing consumer preference for eco-friendly offerings. HP Amplify Impact assists partners with resources to identify gaps and guidance for achieving sustainability goals, highlighting the growing significance of ESG strategies. About HP HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com.

Read More

Martech

Everflow Wins 2023 Global Performance Marketing Award For Best Performance Marketing Technology

PR Newswire | November 01, 2023

Everflow proudly celebrates the company receiving the Best Performance Marketing Technology award at the seventh annual Global Performance Marketing Awards (GPMAs) for transforming performance marketing with innovation and customer success. The GPMAs celebrate the performance marketing industry's most innovative and groundbreaking campaigns, technology, programs, and professionals on a global scale. The winners were announced at a ceremony held in London on October 23rd. Other category winners included Disney+, Acceleration Partners, and Silverbean. Nominees for the Best Performance Marketing Technology award were chosen based on having "an innovative product with evidence of evolution and proof of customer adoption, results, and satisfaction." The team at Everflow is delighted to be recognized with this top industry honor for their constant commitment to ensuring that its platform continuously adapts to challenges in the performance marketing space. Sam Darawish, CEO and Co-founder of Everflow, expressed excitement at the GPMA win, saying, Everflow has prioritized customer success through consistent feedback implementation and leveraging platform usage insights to provide a tool that helps our clients scale their performance programs faster. I truly believe our customer-centric approach is the key to Everflow being awarded this win and our on-going success in the industry. Further evidence of Everflow's effectiveness can be seen in the company's continuous growth and expanding client base, without the need for any outside funding. The platform now serves over 1,000 clients in 72 countries, including ClassPass, J.G. Wentworth, Bunq, and Trading 212. In 2023, Everflow continued to increase global services including boosting international agency offerings, revamping the partner marketplace, and the addition of deal feeds for merchants. For more information on this year's Global Performance Marketing Awards, check out the full list of winners here. About Everflow Amplify your results from partnerships and marketing with Everflow - Partner Marketing Platform. Scale partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1000+ brands and networks, including Mutual of Omaha, Snow, and AdColony.

Read More

Martech

RocketReach Named to Inc.'s Second Annual Power Partner Awards

PR Newswire | October 27, 2023

Inc. Business Media announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes 389 firms in marketing and advertising, health and wellness, financial services, legal, logistics, and productivity, as well as other areas of business. All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. These B2B partners support entrepreneurs across various facets of the business, including hiring, compliance, infrastructure development, cloud migration, fundraising, etc., allowing founders to focus on their core missions. "Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization's journey. Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life," says Scott Omelianuk, editor-in-chief of Inc. Business Media. At RocketReach, we strive to provide the most comprehensive and accurate contact information database with easy to use tools to simplify our customer's workflows. As a growing company ourselves, we understand the importance of partnerships. We work closely with our partners to unlock more opportunities and create more value for our customers, says Scott Kim, CEO of RocketReach. Being included in the 2023 list of Inc. Power Partners is a meaningful acknowledgment of the work our team does to support all of our partners every day. Whether it's to build a pipeline, hire the best talent, conduct research, expand partnerships or find investors, having reliable contact data is an accelerant for all startups. Last month, RocketReach announced numerous product enhancements, including improved data quality, simplified workflows and new capabilities such as AI-powered search and Intent Data that help startups accelerate their outreach efforts. We also know that entrepreneurs are juggling a million things at once and ramping yet another tool should not be one of them. At RocketReach, we offer custom team plans which include free onboarding, integration support, and business goal coaching with help from our dedicated Customer Success Team. To view the complete list, go to: https://www.inc.com/power-partner-awards/2023. The November 2023 Issue of Inc. magazine is available online now at https://www.inc.com/magazine and will be on newsstands beginning October 31, 2023. About Inc. Business Media The world's most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest- growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. About RocketReach Founded in 2015, RocketReach is the leading Professional Contact Search platform that is trusted by over 16 million users and 95% of the S&P 500. Consistently rated as a leader in data quality, our platform leverages patented technology that covers 700M+ people and 30M+ companies across the world. We provide sales, recruiting, marketing, and entrepreneurs the ability to connect directly with the right people and decision makers. For more information about how RocketReach is creating the connections that create opportunities, please visit www.rocketreach.co.

Read More

Martech

HP Paves Way for Partner Growth with Integration of All Solutions and Services Under Amplify Partner Program

WebWire | October 26, 2023

HP Inc (NYSE: HPQ) today announced the launch of HP Amplify for All, an initiative which integrates all HP solutions and services including Poly, Teradici and HyperX into the HP Amplify Program, offering one unified global1 platform for partner engagement. Going live on November 1, 2023, the newly integrated partner program will also be extended to Distribution Partners. HP Amplify Distribution is the industry’s first program tailored for distributors and marks the successful implementation of the HP Amplify Program across all partner categories. In addition, HP today revealed details for new Commercial Partner benefits effective November 1, including the More for More rate multiplier to enhance partner compensation and Fast Lane, the industry’s first automated Marketing Development Funds (MDF) reimbursement process. The company also announced Growth Plays, a new program element to be rolled out across Commercial and Distribution Partners in May 2024. By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyze substantial, long-lasting growth, stated Kobi Elbaz, Senior Vice President & General Manager, HP Global Channel Organization. Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics. Doubling Down on Distribution With the launch of HP Amplify Distribution on November 1, distributors can benefit from the industry-first foundation of capabilities, collaboration, and performance. The new program, optimized for Distribution Partners, removes complexity making it easier for distributors to take advantage of its many benefits and engage customers on a deeper level. “Distribution Partners hold a vital position in the channel ecosystem and their capabilities have continued to evolve and expand to meet the growing needs of resellers and customers,” Elbaz continued. “Based on their unique insights, we designed the Amplify Distribution program with flexibility in mind, allowing distributors with foundational capabilities to join seamlessly, while rewarding those invested in advanced capabilities to incrementally boost profitability and grow their business.” New Benefits for Commercial Partners Amplify More for More With the launch of Amplify More for More on November 1, 2023, partners who sell across the HP portfolio will provide a better customer experience and benefit from higher compensation opportunities. The new More for More rate multiplier will be provided in addition to the existing core Amplify incentives. For instance, Power Partners focused on Personal Systems can easily qualify by increasing sales of peripherals, Poly headsets and Workforce Solutions product lines. Based on partner feedback and HP’s evolving growth strategy, the company intends to further develop the More for More program in the upcoming fiscal year, integrating additional incentive metrics to promote shared success. Amplify Fast Lane Amplify Fast Lane represents a first-of-its-kind joint demand generation MDF claiming process, designed to simplify and accelerate reimbursement for eligible partners2 through an automated claims and payment procedure. By speeding up payment turnaround time by up to 50%, the Amplify Fast Lane program addresses partner pain points and enhances the overall experience of collaborative marketing efforts. Fast Lane offers a more efficient, user-friendly MDF claim experience, enabling qualified partners to focus on optimizing demand generation initiatives rather than being bogged down in complex processes. Amplify Growth Plays Starting in May 2024, all HP Amplify Commercial Partners will have access to a new specialization program built around HP’s growth categories - Amplify Growth Plays. Focused on driving opportunities and incremental partner profitability, Amplify Growth Plays enables a clear path to portfolio specialization. Combined with unique tools, capabilities and compensation elements, Amplify Growth Plays rewards partners with tailored benefits for investing in these customer-driven growth areas. Examples of the Amplify Growth Plays launching in May 2024 include Managed Print Services, Lifecycle Services, SMB Video Collaboration Solutions, and HP Software. Upon launch, current Amplify specializations will evolve to Amplify Growth Plays. Amplify Impact Expansion HP also announced today the expansion of its award-winning Amplify Impact partner sustainability program to Distribution Partners and five additional countries: Austria, Belgium, Luxemburg, Netherlands and Finland. Participating partners across 48 countries will now have access to HP’s world-class sustainability resources to drive preference and impact across Climate Action, Human Rights and Digital Equity. Sustainable practices are not only vital for the future of our planet – they are good for business. In 2022, Corporate Knights reported that over 60% of HP’s revenue met sustainability standards3, showcasing consumer preference for eco-friendly offerings. HP Amplify Impact assists partners with resources to identify gaps and guidance for achieving sustainability goals, highlighting the growing significance of ESG strategies. About HP HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com.

Read More

Spotlight

Jebbit

Jebbit is a Boston-based, venture backed start-up. The Jebbit platform enables anyone to quickly build beautiful interactive experiences that capture first party, declared data. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, the Jebbit plat...

Events

Resources