Q&A with Rashim Mogha, Founder - eWOW, Keynote Speaker, Startup Advisor, Women in Tech Evangelist, Author, Podcaster

Media 7 | May 25, 2020

Rashim Mogha, Founder - eWOW, Keynote Speaker, Startup Advisor, Women in Tech Evangelist, Author, and Podcaster empowers professionals by articulating complex technology capabilities into crisp, clear, and attainable business benefits. Her extensive career portfolio includes leadership roles in companies such as Oracle, Amazon Web Services (AWS), and VMware where she built high-performing teams to support over $2 billion businesses.

A recipient of Women Empowerment: Game Changer, Woman of the Year, and Silicon Valley Woman of Influence awards, Rashim has been a keynote speaker at global conferences and organizations.

MEDIA 7: Could you tell us about your role at eWOW and the event properties you are responsible for?
RM:
eWOW (empowered Women of the World) is an intellectual platform that empowers women to discover, visualize, and actualize their success. The platform comprises of podcasts, webinars, in-person and online events, the virtual incubator program and our eWOW Virtual Summit. Being the founder of eWOW, I am responsible for all these events.

M7: With most planned events going online, what do you think of the future events? Will you buckle up for a permanent change into virtual events?
RM: Well, we had planned for the eWOW Virtual Summit to be an online event, even before COVID-19. Our mission is to enable women globally and you can’t really do that without hosting a global event. I have been an enablement leader for over 20 years and webinars and virtual events are not new to me. I think it is time now that events move to an online format to be inclusive. The reach of online events is huge, we had attendees from all 3 timezones in the US, Asia, Europe and even from Australia at the eWOW Virtual Summit. Infact our eWOW Virtual Incubator program that we launched is also a 4 week online program.

That said, there is merit in in-person events and those won’t go away. I do however see online events becoming more popular in the future.


"Now more than ever before, the world needs ideas that are socially profitable. And ideas need nurturing!"

M7: Are you pivoting to virtual events or planning to re-invest the money elsewhere?
RM: 
We are definitely all in when it comes to virtual events. We have several virtual workshops planned with corporate organizations. Infact our eWOW Virtual Incubator program that we launched is also a 4 week online program. Now more than ever before, the world needs ideas that are socially profitable. And ideas need nurturing!

The eWOW 2020 Virtual Incubator Program democratizes idea nurturing through the power of technology. It helps entrepreneurs to take their idea to the pitch stage.

M7: Are you facing security issues while organizing virtual events? What changes would you suggest to avoid cyber threats during vitual events?
RM: We use Zoom Webinar solution for our virtual events. Given the security issues, we have implemented the registration process that allows only the approved registrants to attend the webinars. Enabling features like passwords and waiting room are some other ways to avoid security issues.


"There is merit in in-person events and those won’t go away."

M7: What day to day processes have you had to re-tool to be able to pull off your online events successfully? What does your tech stack look like?
RM:
 From a tech stack perspective, we use Eventbrite for tickets. For the actual event we use Zoom webinar and Slack for networking and for ondemand viewing we leverage Origin Learning’s Fractal portal. Media 7 was our exclusive media partner. We had to re-define the process and integrate these applications for online events. We also had to do multiple rounds of preprations with our speakers to ensure that they were comfortable with Zoom and Slack and the audience had a seemless experience. Infact the eWOW 2020 Virtual Summit was rated as the TOP 10 online events happening on April 25 by EventBrowse alongside Salesforce and Microsoft Azure events.

M7: How are your sponsors responding, and how are they customizing programs or sponsor packages?
RM:
Of course there are COVID-19 reasons because of which many sponsors are hesitant to allocate money to sponsorships right now. They want to put the resources and dollars to keep the business running as opposed to sponsoring given the shakeup in businesses due to COVID-19. But the sponsors are embracing online events for enhancing their brand, scouting for talent, and keeping their employees motivated. eWOW 2020 Virtual Summit was sponsored by Linkedin Learning, Facebook, Origin Learning, Sureskills, KG Cloud Advisory, SocieteGenerale and Marsh Labs. Facebook loved the idea of eWOW summit being a virtual summit. For many sponsors, it was the only event that didn’t go through a format change because of COVID.


"It is time now that events move to an online format to be inclusive. The reach of online events is huge."

M7: Are you noticing any difference in the audience engagement comparing the virtual with in-person events?
RM: It is known that the audience enagement reduces in virtual events. However, there are various ways in which this can be addressed. For eWOW 2020 Virtual Summit, we built in interactivity in our 8 hr long summit. We had 14 sessions, 3 built in breaks, a parallel Slack channel for audience to network with their peers and speakers, and a virtual job lounge during lunch. This kept the audience engaged throughout the summit. We had attendees from countries like India who attended the entire summit even though it ended at 4:00 am India time.

M7: What was your strategy for promoting your virtual events, and how was the response?
RM: Our collaboration with Media 7 as our exclusive media partner worked very well. They promoted our event within their extensive network. We also leveraged LinkedIn and the eWOW podcast which has audience in over 35 countries to promote the event. The excitement around the event was huge and we had 50% of the tickets sold within the first week of announcing the summit.

ABOUT EWOW

eWOW – empowered Women of the World is a platform to empower women around the world to discover, visualize, and actualize their success. We believe that every woman is a leader in her own way – all she needs is an intellectual framework that can help her navigate the path. eWOW provides that intellectual platform to help them with their technical and leadership skills to be successful, to thrive!

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Workspot | September 22, 2022

Workspot, the Cloud PC company, today announced the launch of the Workspot Cloud Alliance Program, an invite-only, cloud-forward, partner program. Through the program, Workspot provides members with the ability to sell its Cloud PC solutions to customers. Workspot will collaborate closely with members of the Cloud Alliance Program in helping customers accelerate their cloud transformation projects. Historically, partner programs have been very transactional with limited collaboration between vendors and channel partners. Through the Cloud Alliance Program, Workspot is transforming the relationship between technology vendor, channel partner and customer, creating a laser focus on the customer’s success. Additionally, making the shift from selling on-premises solutions to focusing on SaaS is at the core of long-term partner growth and overall success as well. “Customers are looking for solutions that accelerate their digital transformation in a multi-cloud world. We are proud to be collaborating with cloud-first partners that will enable us to jointly simplify our customers’ digital transformation,” said Amitabh Sinha, CEO & co-founder of Workspot. “Customers are looking for solutions that accelerate their digital transformation in a multi-cloud world. We are proud to be collaborating with cloud-first partners that will enable us to jointly simplify our customers’ digital transformation,” said Amitabh Sinha, CEO & co-founder of Workspot. Workspot has welcomed some of the foremost end user computing partners in the world, including Ferroque Systems and Entisys 360, among others. Core to the program is the selection of cloud-forward partners with extensive VDI experience, who understand the imperative of moving desktop workloads to the cloud to take their customers into the future. Workspot found it critical to choose partners who have a strong culture of customer centricity, empathy for the importance of the end-user experience, and a collaborative mindset that drives overall customer success. Ferroque Systems, a digital workspace and virtualization service provider, sees a significant opportunity to help customers modernize end user computing by using Workspot Cloud PCs and workstations. “SaaS applications continue to grow in popularity because of their operational efficiency,” said Michael Shuster, CEO of Ferroque. “With the post-pandemic market doubling down on digital workspaces in general for all workstyles, we view moving desktop workloads to a SaaS model as transformational for our customers with unique advantages over other digital workspace models.” Todd Hsu, President of Ferroque, added “Most of our customers have a multi-cloud strategy so they can optimize for features and cost. Workspot fulfills that strategy with its ability to deploy Cloud PCs across multiple clouds, manage and monitor them easily from a single admin console, and scale globally in minutes so our customers can respond to new opportunities instantly. That’s a great formula for customer success.” “Customers are looking to the cloud to achieve new levels of agility and security, and Cloud PCs have quickly become an essential component of enterprise cloud-forward strategies,” said Mike Strohl, CEO of Entisys 360. “Workspot’s SaaS platform makes it easy for us to move desktop workloads to the cloud and deliver the flexibility and reliability our customers require to keep up with a complex and ever-changing business environment.” In today’s IT landscape, having access to multi-cloud solutions is critical for customers to transform the end user experience and achieve levels of agility, security and reliability previously unattainable. As organizations’ cloud-first strategies mature, they are turning to their trusted consulting partners for cloud solutions that modernize end user computing. Just as many enterprise applications are now delivered as SaaS solutions, the modern desktop is now a Cloud PC, delivered as a service with massively simplified management. This model enables channel partners to easily fulfill customer requirements while also building a recurring revenue stream for their own business. The Workspot Cloud Alliance Program re-defines traditional partner programs and generates new revenue opportunities for members. Both parties work closely together to bring the full complement of technology, solution expertise and a growth mindset to customers, with ongoing customer satisfaction as the measure of success for all parties. Customers benefit from SaaS flexibility, with predictable pricing tailored to each use case and instant, global scalability to respond to new opportunities. Layered security enforces Zero-Trust policy, and innovative high-availability features that are unmatched in the industry keep the business up and running during a continuity event. These key capabilities accelerate digital transformation and future-proof organizations’ technology stacks so they can be ready for anything in today’s dynamic business environment. Workspot is the only solution on the market offering multi-cloud support for Cloud PCs, including the big three public clouds, Microsoft Azure, Google Cloud, and Amazon Web Services, giving customers the ultimate freedom to select best-of-breed cloud capabilities for each use case. With Workspot’s very high customer satisfaction, including an NPS score of 76 and 100% customer support satisfaction, members of the Cloud Alliance program can also have complete confidence they are offering their customers the very best end user computing solution. To learn more about the Workspot Cloud Alliance Program, please visit: Workspot Solution Partners Page About Workspot Workspot is the only cloud-native solution that delivers enterprise-class Cloud PCs. This innovative service lets IT securely stream the right compute capabilities for each user, on any device, anywhere they want to work. As the only Cloud PC solution that operates across all the major public clouds – Microsoft Azure, Amazon Web Services, and Google Cloud – Workspot is uniquely positioned to address today’s remote work challenges by providing a multi-cloud and multi-region approach to end user computing. Simple to deploy, scale, and operate, Workspot’s award winning Cloud PC solution benefits IT as well as end users with a seamless work experience that enhances productivity while maintaining the highest performance standards for intensive workloads. For more information on Workspot Cloud PC solutions please visit www.workspot.com.

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