Q&A with Rashim Mogha, Founder - eWOW, Keynote Speaker, Startup Advisor, Women in Tech Evangelist, Author, Podcaster

Rashim Mogha, Founder - eWOW, Keynote Speaker, Startup Advisor, Women in Tech Evangelist, Author, and Podcaster empowers professionals by articulating complex technology capabilities into crisp, clear, and attainable business benefits. Her extensive career portfolio includes leadership roles in companies such as Oracle, Amazon Web Services (AWS), and VMware where she built high-performing teams to support over $2 billion businesses.

A recipient of Women Empowerment: Game Changer, Woman of the Year, and Silicon Valley Woman of Influence awards, Rashim has been a keynote speaker at global conferences and organizations.

MEDIA 7: Could you tell us about your role at eWOW and the event properties you are responsible for?
RM:
eWOW (empowered Women of the World) is an intellectual platform that empowers women to discover, visualize, and actualize their success. The platform comprises of podcasts, webinars, in-person and online events, the virtual incubator program and our eWOW Virtual Summit. Being the founder of eWOW, I am responsible for all these events.

M7: With most planned events going online, what do you think of the future events? Will you buckle up for a permanent change into virtual events?
RM: Well, we had planned for the eWOW Virtual Summit to be an online event, even before COVID-19. Our mission is to enable women globally and you can’t really do that without hosting a global event. I have been an enablement leader for over 20 years and webinars and virtual events are not new to me. I think it is time now that events move to an online format to be inclusive. The reach of online events is huge, we had attendees from all 3 timezones in the US, Asia, Europe and even from Australia at the eWOW Virtual Summit. Infact our eWOW Virtual Incubator program that we launched is also a 4 week online program.

That said, there is merit in in-person events and those won’t go away. I do however see online events becoming more popular in the future.


"Now more than ever before, the world needs ideas that are socially profitable. And ideas need nurturing!"

M7: Are you pivoting to virtual events or planning to re-invest the money elsewhere?
RM: 
We are definitely all in when it comes to virtual events. We have several virtual workshops planned with corporate organizations. Infact our eWOW Virtual Incubator program that we launched is also a 4 week online program. Now more than ever before, the world needs ideas that are socially profitable. And ideas need nurturing!

The eWOW 2020 Virtual Incubator Program democratizes idea nurturing through the power of technology. It helps entrepreneurs to take their idea to the pitch stage.

M7: Are you facing security issues while organizing virtual events? What changes would you suggest to avoid cyber threats during vitual events?
RM: We use Zoom Webinar solution for our virtual events. Given the security issues, we have implemented the registration process that allows only the approved registrants to attend the webinars. Enabling features like passwords and waiting room are some other ways to avoid security issues.


"There is merit in in-person events and those won’t go away."

M7: What day to day processes have you had to re-tool to be able to pull off your online events successfully? What does your tech stack look like?
RM:
 From a tech stack perspective, we use Eventbrite for tickets. For the actual event we use Zoom webinar and Slack for networking and for ondemand viewing we leverage Origin Learning’s Fractal portal. Media 7 was our exclusive media partner. We had to re-define the process and integrate these applications for online events. We also had to do multiple rounds of preprations with our speakers to ensure that they were comfortable with Zoom and Slack and the audience had a seemless experience. Infact the eWOW 2020 Virtual Summit was rated as the TOP 10 online events happening on April 25 by EventBrowse alongside Salesforce and Microsoft Azure events.

M7: How are your sponsors responding, and how are they customizing programs or sponsor packages?
RM:
Of course there are COVID-19 reasons because of which many sponsors are hesitant to allocate money to sponsorships right now. They want to put the resources and dollars to keep the business running as opposed to sponsoring given the shakeup in businesses due to COVID-19. But the sponsors are embracing online events for enhancing their brand, scouting for talent, and keeping their employees motivated. eWOW 2020 Virtual Summit was sponsored by Linkedin Learning, Facebook, Origin Learning, Sureskills, KG Cloud Advisory, SocieteGenerale and Marsh Labs. Facebook loved the idea of eWOW summit being a virtual summit. For many sponsors, it was the only event that didn’t go through a format change because of COVID.


"It is time now that events move to an online format to be inclusive. The reach of online events is huge."

M7: Are you noticing any difference in the audience engagement comparing the virtual with in-person events?
RM: It is known that the audience enagement reduces in virtual events. However, there are various ways in which this can be addressed. For eWOW 2020 Virtual Summit, we built in interactivity in our 8 hr long summit. We had 14 sessions, 3 built in breaks, a parallel Slack channel for audience to network with their peers and speakers, and a virtual job lounge during lunch. This kept the audience engaged throughout the summit. We had attendees from countries like India who attended the entire summit even though it ended at 4:00 am India time.

M7: What was your strategy for promoting your virtual events, and how was the response?
RM: Our collaboration with Media 7 as our exclusive media partner worked very well. They promoted our event within their extensive network. We also leveraged LinkedIn and the eWOW podcast which has audience in over 35 countries to promote the event. The excitement around the event was huge and we had 50% of the tickets sold within the first week of announcing the summit.

ABOUT EWOW

eWOW – empowered Women of the World is a platform to empower women around the world to discover, visualize, and actualize their success. We believe that every woman is a leader in her own way – all she needs is an intellectual framework that can help her navigate the path. eWOW provides that intellectual platform to help them with their technical and leadership skills to be successful, to thrive!

More THOUGHT LEADERS

Q&A with Mark Bembridge, Founder at Smartology

Media 7 | July 7, 2021

Mark Bembridge, Founder at Smartology, has worked on the creation of semantic recognition platforms for at least 15 years. He has a wealth of AdTech experience that he brings to bear in his work at Smartology, helping them grow globally and continue to succeed. ...

Read More

Rocket.Chat's Bruno Bin believes that good leadership plays a vital role in making a sales and marketing strategy successful.

Media 7 | March 23, 2022

Bruno Bin, VP of Marketing at Rocket.Chat takes us through Rocket.Chat's innovate new features and their remote work culture. Read on to know more about his thoughts on the recent paradigm shift in the B2B marketplace, benchmarks of a successful marketing and sales strategy in his latest interview with Media 7....

Read More

Q&A with Erik Newton, Vice President of Marketing at Milestone Inc.

Media 7 | October 12, 2021

Erik Newton, Vice President of Marketing at Milestone Inc., is a full-stack marketing leader driving acquisition, engagement, and retention from messaging to product to acquisition and through renewal. He is a marketing thought leader with more than 150 blogs and pieces published. Erik has managed marketing teams, covering product marketing, acquisition, retention, media, mobile, advocacy, display, search, affiliates, e-mail, web development, and site content management, e-commerce, multivariate testing, and sales forecasting and budgeting. He is also the proud author of the book, Hack the Corporate Fast Track: Accelerate your corporate maturity....

Read More

Q&A with Mark Bembridge, Founder at Smartology

Media 7 | July 7, 2021

Mark Bembridge, Founder at Smartology, has worked on the creation of semantic recognition platforms for at least 15 years. He has a wealth of AdTech experience that he brings to bear in his work at Smartology, helping them grow globally and continue to succeed. ...

Read More

Rocket.Chat's Bruno Bin believes that good leadership plays a vital role in making a sales and marketing strategy successful.

Media 7 | March 23, 2022

Bruno Bin, VP of Marketing at Rocket.Chat takes us through Rocket.Chat's innovate new features and their remote work culture. Read on to know more about his thoughts on the recent paradigm shift in the B2B marketplace, benchmarks of a successful marketing and sales strategy in his latest interview with Media 7....

Read More

Q&A with Erik Newton, Vice President of Marketing at Milestone Inc.

Media 7 | October 12, 2021

Erik Newton, Vice President of Marketing at Milestone Inc., is a full-stack marketing leader driving acquisition, engagement, and retention from messaging to product to acquisition and through renewal. He is a marketing thought leader with more than 150 blogs and pieces published. Erik has managed marketing teams, covering product marketing, acquisition, retention, media, mobile, advocacy, display, search, affiliates, e-mail, web development, and site content management, e-commerce, multivariate testing, and sales forecasting and budgeting. He is also the proud author of the book, Hack the Corporate Fast Track: Accelerate your corporate maturity....

Read More

Related News

Channel Partnerships

Vendavo Drives Strong Growth in 2023 with AI-Powered Product Innovations and Partner Program

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict stronger economies in 2024, manufacturers and distributors face a growing demand for agility in pricing, channel incentives, and commercial processes. We take pride in enabling significant revenue and margin growth for our customers." Vendavo's products and services enabled a 1.5% margin increase for customers in 2023 through improved pricing over cost. On average, customers achieved $27 million benefit from price improvement. To offer more features to customers, Vendavo's product investment increased by 21% in 2023. New AI product innovations have set the stage for smarter, more efficient commercial processes for customers. A new AI fueled Price Sensitivity metric was added to Vendavo Deal Price Optimizer, a solution that maximizes revenue and profitability through a better understanding of customers' willingness to pay. AI algorithms allow for more in-depth segmentation and analyses that deliver more precise sales guidance. AI now powers timely pattern detection for Price/Volume/Mix analyses in Vendavo Margin Bridge Analyzer. Ranked a Strong Performer in the 2023 Forrester Wave™ for CPQ, Vendavo Intelligent CPQ now has new pricing capabilities within the solution's agreement's function. Sales teams can incorporate more accurate pricing from the onset for even the most complex quotes. Vendavo Pricepoint, the flagship solution for B2B price management, improved both pricing calculation speed and performance. Vendavo's commitment to growing its partner ecosystem led to a doubling of partner-originated pipeline year over year. Notably, Vendavo's existing partnership with Oracle significantly expanded with the creation of new rebate and channel management incentives and the addition of support staff. In response to increasing market demand for rebate and channel management solutions, and following the 2022 acquisition of Market Medium, Vendavo integrated Rebate & Channel Manager into their suite of growth and profitability products. Many customers now effectively manage their rebate programs with the solution. About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

Read More

Channel Partnerships

Webvar Announces Launch of New Platform for Channel Partners

EIN News | January 03, 2024

Webvar, a dynamic 3-sided enterprise software platform that enhances the experience for buyers, vendors, and resellers from discovery to fulfillment on cloud marketplaces, today announced the launch of a new platform designed to assist channel partners in scaling their business on AWS Marketplace. Fully integrated with AWS Marketplace, the platform streamlines backend operations and simplifies the management of private offers and contracts, while providing customers a complete digital marketplace experience from discovery to fulfillment. The platform does more than just make operations easier – it helps businesses expand and get paid quicker. With the rapid growth of cloud marketplaces, there is a huge opportunity for businesses. Around $300 billion is locked in committed spend on the top three cloud marketplaces. The shift to online sales for software is just starting, and the new platform helps manage that shift. As a part of the new platform, Webvar has launched a unique Marketplace-as-a-service (Maas) offering, allowing businesses to leverage Webvar’s solutions while maintaining their brand identity. MaaS allows brands to offer a personalized marketplace experience to their customers by curating a catalog of approved products. They can create unique sets for different accounts within the client’s organization to help them easily find and deploy vetted products. "Our new service, Marketplace as a Service (MaaS), is more than just a way to find products. It's designed specifically for channel partners, offering a white-label solution that they can use without needing to invest resources in building a marketplace,” said Maxim Tarasiouk, Webvar CEO. “Recently, Webvar assisted a Canadian channel partner in scaling their revenue to $6 million, in a jurisdiction where AWS Marketplace does not operate. Our goal is to empower channel partners to scale on cloud marketplaces while delivering a cutting-edge buying experience to their customers,” he added. About Webvar Webvar is a platform that simplifies and accelerates enterprise software commerce for buyers, vendors, and channel partners. Founded by Maxim Tarasiouk, a professional with 10+ years experience at industry leaders like Crowdstrike and Proofpoint, Webvar aims to unify the fragmented software ecosystem. The platform offers an intuitive interface and powerful tools that allow users to streamline transactions, make informed decisions, and automate time-consuming processes, all while enjoying a streamlined marketplace experience from start to finish. Backed by FJ Labs, Webvar is an AWS APN partner and an official Crowdstrike partner.

Read More

Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

Read More

Channel Partnerships

Vendavo Drives Strong Growth in 2023 with AI-Powered Product Innovations and Partner Program

PR Newswire | January 12, 2024

Vendavo, the global market leader in B2B pricing, selling and rebate solutions announced a strong 2023 finish today, noting a 12% growth in annual recurring revenue and 43% growth in higher margin recurring services. "As economic uncertainty persisted through 2023, global organizations increased investments in AI-driven technology to drive profitable growth, placing their trust in Vendavo," said Alex Hoff, Chief Product Officer, Vendavo. "While many predict stronger economies in 2024, manufacturers and distributors face a growing demand for agility in pricing, channel incentives, and commercial processes. We take pride in enabling significant revenue and margin growth for our customers." Vendavo's products and services enabled a 1.5% margin increase for customers in 2023 through improved pricing over cost. On average, customers achieved $27 million benefit from price improvement. To offer more features to customers, Vendavo's product investment increased by 21% in 2023. New AI product innovations have set the stage for smarter, more efficient commercial processes for customers. A new AI fueled Price Sensitivity metric was added to Vendavo Deal Price Optimizer, a solution that maximizes revenue and profitability through a better understanding of customers' willingness to pay. AI algorithms allow for more in-depth segmentation and analyses that deliver more precise sales guidance. AI now powers timely pattern detection for Price/Volume/Mix analyses in Vendavo Margin Bridge Analyzer. Ranked a Strong Performer in the 2023 Forrester Wave™ for CPQ, Vendavo Intelligent CPQ now has new pricing capabilities within the solution's agreement's function. Sales teams can incorporate more accurate pricing from the onset for even the most complex quotes. Vendavo Pricepoint, the flagship solution for B2B price management, improved both pricing calculation speed and performance. Vendavo's commitment to growing its partner ecosystem led to a doubling of partner-originated pipeline year over year. Notably, Vendavo's existing partnership with Oracle significantly expanded with the creation of new rebate and channel management incentives and the addition of support staff. In response to increasing market demand for rebate and channel management solutions, and following the 2022 acquisition of Market Medium, Vendavo integrated Rebate & Channel Manager into their suite of growth and profitability products. Many customers now effectively manage their rebate programs with the solution. About Vendavo Vendavo empowers global manufacturers and distributors to accelerate growth and profitability with leading pricing, selling, and rebate management solutions. Companies like Emerson, Medtronic, and GAF rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo's solutions, team of pricing and selling experts, and proven process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world's most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

Read More

Channel Partnerships

Webvar Announces Launch of New Platform for Channel Partners

EIN News | January 03, 2024

Webvar, a dynamic 3-sided enterprise software platform that enhances the experience for buyers, vendors, and resellers from discovery to fulfillment on cloud marketplaces, today announced the launch of a new platform designed to assist channel partners in scaling their business on AWS Marketplace. Fully integrated with AWS Marketplace, the platform streamlines backend operations and simplifies the management of private offers and contracts, while providing customers a complete digital marketplace experience from discovery to fulfillment. The platform does more than just make operations easier – it helps businesses expand and get paid quicker. With the rapid growth of cloud marketplaces, there is a huge opportunity for businesses. Around $300 billion is locked in committed spend on the top three cloud marketplaces. The shift to online sales for software is just starting, and the new platform helps manage that shift. As a part of the new platform, Webvar has launched a unique Marketplace-as-a-service (Maas) offering, allowing businesses to leverage Webvar’s solutions while maintaining their brand identity. MaaS allows brands to offer a personalized marketplace experience to their customers by curating a catalog of approved products. They can create unique sets for different accounts within the client’s organization to help them easily find and deploy vetted products. "Our new service, Marketplace as a Service (MaaS), is more than just a way to find products. It's designed specifically for channel partners, offering a white-label solution that they can use without needing to invest resources in building a marketplace,” said Maxim Tarasiouk, Webvar CEO. “Recently, Webvar assisted a Canadian channel partner in scaling their revenue to $6 million, in a jurisdiction where AWS Marketplace does not operate. Our goal is to empower channel partners to scale on cloud marketplaces while delivering a cutting-edge buying experience to their customers,” he added. About Webvar Webvar is a platform that simplifies and accelerates enterprise software commerce for buyers, vendors, and channel partners. Founded by Maxim Tarasiouk, a professional with 10+ years experience at industry leaders like Crowdstrike and Proofpoint, Webvar aims to unify the fragmented software ecosystem. The platform offers an intuitive interface and powerful tools that allow users to streamline transactions, make informed decisions, and automate time-consuming processes, all while enjoying a streamlined marketplace experience from start to finish. Backed by FJ Labs, Webvar is an AWS APN partner and an official Crowdstrike partner.

Read More

Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

Read More

Spotlight

Ewow

eWOW – empowered Women of the World is a platform to empower women around the world to discover, visualize, and actualize their success. We believe that every woman is a leader in her own way – all she needs is an intellectual framework that can help her navigate the path. eWOW provides that intelle...

Events

Resources

Events