JFrog | September 13, 2023
JFrog Limited has unveiled a novel global channel program during its inaugural Partner Day event. This program facilitates customer integration of JFrog solutions through third-party entities while concurrently seeking to establish fresh revenue streams for both JFrog and its collaborative partners.
The JFrog Global Partner Program structures itself around a co-selling approach, avoiding using a pyramid or tiered partner program, such as gold, silver, and bronze, which would require substantial initial investments. The method enables partners to gain knowledge and experience by closely collaborating with JFrog's solutions engineering, professional services, marketing, and support teams. This 'customer-first' strategy allows partners to establish and expand their practices while expediting their time-to-revenue.
Tali Notman, Chief Revenue Officer at JFrog, mentioned that JFrog is rapidly expanding its presence in the enterprise sector, offering both on-premises and cloud solutions. The company's foundation is built on robust community support, and it has established itself as a pioneer in the DevOps and security fields. She further expressed enthusiasm about the future, anticipating how JFrog's growth will continue to flourish through collaboration with trusted third-party partners.
Additionally, Kelly Hartman, Senior Vice President of Global Channels and Alliances at JFrog, articulated the company's objective of delivering value to partners through access to their solutions and expertise, which has garnered trust from numerous Fortune 100 companies worldwide.
Meanwhile, JFrog's Partner Program offers partners a range of options to create customer value, including co-selling, reselling, or selling to US government agencies, each supported by dedicated pre- and post-sales programs. These program options are currently available, with an easy-to-use partner portal for streamlined engagement. Additionally, the program introduces new incentives and deal structures to enhance revenue generation, assigns dedicated partner managers for seamless onboarding, provides engaged support from JFrog's sales and technical teams for qualified opportunities, offers curated sales and specialized training on the JFrog Platform, furnishes co-branded marketing kits to stimulate interest and create new opportunities, and grants access to an expanded resource library of product and sales enablement assets.
JFrog Ltd. is one of the leading software companies with a mission to revolutionize software delivery by realizing its 'Liquid Software' vision. Its Software Supply Chain Platform acts as a unified system of record, empowering organizations to efficiently build, manage, and securely distribute software, ensuring its availability, traceability, and tamper-proof nature. With integrated security features, JFrog helps identify, protect, and remediate against threats and vulnerabilities.
Cisco | September 20, 2023
• Cisco Systems partnered with Nutanix to sell its hyper-converged systems but has discontinued its Hyperflex portfolio.
• Christian Goffi underscores the commitment to customer choice, with partners recognizing the value of the HCI platform.
• For Nutanix, which relies heavily on channel partners, the partner program highlights its strong commitment to a channel-centric approach.
Nutanix and Cisco Systems have formed a global strategic partnership, which offers channel partners a remarkable opportunity to extend their footprint to a fresh customer demographic, harnessing their existing prowess in architecting hyper-converged platforms.
Christian Goffi, Nutanix's North American Channel Chief, remarked, .
For our partner community, the opportunity really comes from having another platform that they can lean on our solution for. We've always been about customer choice, and this is another one of those areas. Our partners have become very in-tune with the beauty of our HCI platform and what Nutanix does best.
[Source – CRN]
In response to the partnership announcement, he noted that channel partners displayed immediate and enthusiastic interest. Partners eagerly expressed their anticipation for further details, and the overall excitement surrounding the partnership was notably high. This strategic move opens up the possibility of reaching an untapped customer base. Interestingly, the partner community quickly recognized and embraced this excitement without the need for explicit communication.
After the company's earnings announcement, Nutanix CEO Rajiv Ramaswami informed investors that Cisco is acquiring the entire cloud platform, including cloud infrastructure, management, and unified storage. Cisco will integrate this comprehensive portfolio with its Unified Computing System (UCS) and UCS management platform, Cisco Intersight. Subsequently, Cisco will market and sell the entirety of this portfolio. This strategic move will result in fully integrated solutions that combine the cloud and software offerings with Cisco's hardware, networking, and security, all offered by Cisco's sales teams.
John Woodall, Vice President of Solutions Architecture West at General Datatech, a Dallas-based solution provider with a longstanding partnership with Cisco, stated that the hyper-converged infrastructure market has proven favorable. However, he believes Cisco can secure more victories through collaboration with Nutanix. This strategy represents a well-balanced approach toward establishing a prominent market presence alongside Nutanix.
Christian Goffi further observed that various networking challenges persist in today's market, encompassing hybrid deployments and GenAI. Cisco's partnership brings numerous benefits to Nutanix channel partners. The collaboration with a global networking leader empowers them with the agility associated with the public cloud, a model many favor due to its pay-as-you-use approach despite its inherent complexities. Nutanix excels in extending this public cloud excellence into private cloud environments, aligning with its core strengths.
Impartner | September 15, 2023
Impartner has reaffirmed its leadership by securing the top position in G2's 2023 Fall Report for Partner Management, maintaining its number-one ranking.
This recognition spans all categories, including Overall Partner Management, Enterprise, and Mid-Market customer reviews, mirroring the results from the previous quarter. G2, the world's largest and most trusted software review platform, solidifies Impartner's status as the leading performer in channel marketing.
Dave R. Taylor, Impartner CMO, remarked, "Impartner basks in the ongoing recognition of day-to-day users, along with the recent top rankings from analyst groups." He added, "Our partner management solutions have evolved into the de facto' go-to' standard for companies starting or scaling their partner ecosystems. Today's G2 report validates our hard work and the value we bring to our users."
[Source: Cision PR Newswire]
Impartner has sustained its leadership standing on the Through-Channel Marketing Grid Report for six quarters while also becoming a leader in the recently introduced Partner Ecosystems Platforms Grid category during the summer season. Furthermore, the company has retained its top rank in Overall Partner Management for six consecutive months. Additional insights from the report indicate that Impartner boasts a 4.5 out of 5-star rating based on over 400 G2 reviews. Besides, an impressive 91% of Impartner customers are inclined to recommend the platform and an equally high percentage express satisfaction with the ease of conducting business with Impartner.
Following the previous quarter's G2 report, Impartner has completed the development of two significant product updates. The first is the introduction of the Partner Marketplace, which facilitates direct connections between vendors and potential customers by enabling qualified channel partners to feature themselves prominently on the vendor's primary website, thereby promptly generating demand. Additionally, Impartner has launched a novel Partner Referral solution featuring referral link generation. This innovative influencer marketing technology is a pivotal tool, unlocking many go-to-market selling strategies for reseller networks spanning various industries.
Impartner is one of the industry's swiftest-growing and most distinguished suppliers of channel management technologies. This includes its foremost offerings of Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which play a pivotal role in assisting companies across the globe in the effective management of their partner relationships, the cultivation of demand through partner networks, and the expedited enhancement of revenue and profitability via indirect sales channels.