Q&A with Christopher Marriott, President and Founder at Email Connect LLC

Christopher Marriott, President and Founder at Email Connect LLC, is a recognized expert in the process of connecting leading brands with the right marketing technology partners and platforms. Before founding Email Connect as a consultancy focused exclusively on the ESP/CRM/CDP vendor selection process, Chris served as a tenured executive at Acxiom, leading and building its Global Digital and Email Agency Services team into one of the industry’s top services providers. He is also a regular columnist on email marketing and the RFP process and is an adviser to several emerging marketing technology companies including AudiencePoint and Shotzr.

Content marketing isn’t King- it’s King, Kingdom and Cathedral!



MEDIA 7: How did you come up with the idea of Email Connect LLC?
CHRISTOPHER MARRIOTT:
I spent over 6 years running the global agency services team at Acxiom when it was still a leading ESP (they sold that part of their business to Zeta Global a couple of years ago).  During that time, we probably participated in over ESP 100 RFPs, and I saw how over the years how the decision process was becoming much more complex.  In 2006, ESPs competed primarily on price, and that drove the selection process at the brands.  By 2010, the differences in the platforms were significantly greater than mere price, yet most brands were ill-equipped to sort through those differences.

That’s where I came up with the idea of starting my consultancy designed to help brands in the RFP/vendor selection process, specifically focused on ESPs.  Fortunately, I was correct, brands did need and, more importantly, want help!  Over the years we have averaged between 18-20 billion emails out to bid annually. We’ve worked with some of the biggest names in travel & hospitality, retail, e-commerce, and publishing. All those names you would recognize.

M7: What tools do you use for email marketing and which ones serve as the most effective, given your target customers?
CM: 
Given that we are a B2B company, the majority of our marketing and sales are direct.  I often speak at conferences, and even when I am not a speaker, I attend the major email marketing events.  We do use email to keep in touch with past customers and prospects.  As far as platforms go, I’ve had my eye on Delivra marketing automation and would like to deploy it sooner rather than later. We won’t need to do our RFP!


When you are a small company with big ideas, contributing thought leadership to other industry sites is a great way to expand brand recognition.



M7: What role does content play for email marketing? Which content format performs the best according to you and why?
CM:
For us, content marketing is absolutely critical! I contribute a lot of articles to sites like Email Vendor Selection and the Only Influencers blog, and use these to drive traffic to our web site.  We also provide links to them in our own email campaigns. When you are a small company with big ideas, contributing thought leadership to other industry sites is a great way to expand brand recognition.

I am also the co-host of “Email Geeks at Home Drinking Coffee” (www.emailgeekspodcast.com), a weekly podcast I started with Paul Shriner of AudiencePoint back in April of 2020.  For my purposes, content marketing isn’t King- it’s King, Kingdom and Cathedral!

M7: What do you believe are the top three product marketing challenges in the post COVID-19 era?
CM:
I believe we are going to be seeing a seismic shift in how consumers shop even after the lockdowns end across the globe. I call this emerging phenomenon the “Store to Door Theory of Marketing.” It goes like this:
“Once consumers have learned how easy it can be to order a much wider variety of goods and services online for delivery to their door, they will be unlikely to go all the way back to shopping at brick & mortar stores absent a compelling reason to do so.”

If my theory is correct, the implications for retail are enormous. Before COVID-19, most consumers had developed a pattern of behavior where certain items were regularly purchased online for delivery, whereas others were purchased in-store and brought home by the consumer himself. That all changed in the blink of an eye. Stores were ordered closed. People were directed to shelter in place (at home). But people didn’t stop needing things. So lots of things that people were used to buying at the store, everything from coffee filters to shoes to tools, were now ordered online and delivered to the front door, or picked up at curbside. Even houses and condos were not immune from this change. I sold a condo before the buyer had ever set foot in it (not that I delivered it to the front door)!

While implications of this change in buying behavior are huge for retailers and DTC brands, they are also extraordinarily important for email marketing and email marketers. Consumers won't necessarily go back to the same mix of shopping online and offline depending on the item. Habits have been broken, and new ones established. As the old retail experience of shopping in a store morphs into one, that is more of a logistics experience—did you get my order, when will it arrive, is it on the way—the ability to provide timely and ongoing email updates on delivery status will become critical in separating winners and losers. And providing truly relevant “people who bought this also bought this” recommendations in emails might save consumers from the frustration of not having everything he or she needs to use the item originally purchased (a simple example being an HDMI cable to connect a new piece of electronics).


What’s truly effective in generating leads is providing something of value in the email itself to the prospect who is receiving it.



M7: What is your marketing mantra to stand out in an overly saturated MarTech space?
CM:
So many Martech vendors are faceless entities. I think the best move to make is to have a person who is the face of the company, and who contributes to the MarTech community through various forums, as well as speaking at conferences.  This is why content marketing is so important in the MarTech world!  Brands often use emotional shortcuts when determining which vendors to look at, and one of the most frequently used shortcuts is “do I know anyone at that vendor?”.  Knowing the sales team isn’t enough.  It needs to be something that can be considered a thought leader if at all possible.

M7: Your tips on effectively generating leads through email marketing?
CM:
 I am so tired of people saying to be relevant.  That’s been going on for years. Of course, an email pitch needs to be relevant, but it needs to get opened in order to demonstrate its relevancy. What’s truly effective in generating leads is providing something of value in the email itself to the prospect who is receiving it.  And if that thing of value can be communicated in the subject line, you’re much more likely to get opened. 

Now I’ve written that as if it’s an easy thing to do. It’s not.  But, if you can’t come up with a good reason why someone should open your email, then you shouldn’t be surprised when it doesn’t get opened.

Once you get it opened, then communicating your value proposition in as few words as possible is the most effective way to generate leads.  Don’t force your prospect to think!

ABOUT EMAIL CONNECT

Email Connect is the world’s leading authority on the vendor selection process (RFPs) for email and database marketing platforms (ESPs and CDPs).   Clients include Fortune 500 companies in the retail, publishing, insurance and travel & hospitality industries. Representing 18-20 billion emails out to bid every year, Email Connect has unparalleled insight into the pricing models and service quality of the leading enterprise email and multichannel service providers.

Our scorecard-driven methodology ensures an objective and efficient evaluation RFP process where every client stakeholder can participate; every stakeholder can influence the outcome; every stakeholder has a voice. Our services include contract negotiation, platform migration oversight, and ongoing email program optimization with an eye towards maximizing the selected platform’s feature and functionalities.

More THOUGHT LEADERS

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and increase customer satisfaction with video-based knowledge articles embedded within customer communities. It’s all about helping businesses leverage video in new ways to improve the customer experience and generate more revenue....

Read More

Q&A with Philippe Guiheneuc, Marketing Director at Akio

MEDIA 7 | June 11, 2020

Philippe Guiheneuc is the Marketing Director at Akio, a company that provides customer experience software platforms. It proposes cross-channel solutions that help you with customer engagement management, voice of the customer analysis and brand reputation monitoring. In this Q&A, Philippe speaks about customer satisfaction, CRM, marketing strategies, challenges, branding, and more. MEDIA 7: What inspired you to get into Marketing? PHILIPPE GUIHENEUC: Coming from a family of officials, farmers and painters, I discovered the world of business at the ESSEC business school in Paris. I carefully avoided three subjects: Computer Science, with its flashy green dashboards on a black background, Accounting, for its remarkable ability to make me lose patience, and Selling, because I could not bear to be told no. Consequently, my first job was to sell accounting software! Only fools refuse to change their mind. So I may be half intelligent, because althoughI have discovered a passion for businesswith its three components (communication-marketing-sales) and innovation, to the point of teaching storytelling in business schools, unfortunately I remain insensitive to the poetry of a P&L. That's why I chose to work at Akio. Respect for customers is no longer just a professional obligation but an extraordinary lever for growth. Thanks to the Akio.Cx platform, I contribute a little bit every day to make life easier for customer agents, and that's what makes me happy. M7: What core issue does Akio.Cx software aim to address and what sets it apart from the competition? PG: Akio is the editor of the omnichannel call centre platform Akio.Cx. Our core mission is to turn complexity into simplicity! In the context of increased competition, the quality of the response delivered to clients has become a major stake for all companies. However, the job of a customer advisor is becoming increasingly complex as customers use new channels to interact with companies. With the customer service platform Akio.Cx, the customer service will develop a personalised experience for its clients, regardless of which channel they choose (phone, e-mail, chat, social media, etc.), thanks to unified client knowledge that is reinforced by semantic analysis. In 20 years, Akio has built a solid base of references among the largest French companies (AxaBanque, Banque de France, MGEN, URSSAF, Air France, Interflora, Engie, GrDF; Sarenza, Kiabi, Arkea, BPI France Cora, LPM Dyneff, Grep, Ircem, Photoweb, Sandoz, MTP, VMmag, MSD, CAFAT, CGSS, OPT, Bruneau, AMDM, etc.) Initially, the platform was provided ‘on-premise’, then through a ‘hybrid’ model, and since 2017 it’s provided as a ‘SaaS’ tool. Recently, Akio announced a global partnership with Alcatel-Lucent Enterprise that will offer the Akio.Cx platform to all of its 800,000 customers. This alliance is coupled with a project linked to the notion of the "augmented agent", i.e. high-tech tools made available to customer service representatives to facilitate their work and help them gain in efficiency. ...

Read More

“There’s a tremendous opportunity and interest in growing renewables”, says Jeff Kirchick, VP of Sales at Colossus.

Media 7 | February 11, 2022

Jeff Kirchick, VP of Sales at Colossus, is a proven sales leader, author and a speaker. In his latest interview with Media 7, he discussed Colossus’s innovative solar software and its impact on the climate tech landscape. Read on to know more about his thoughts on AI in CX and the benchmarks of a successful marketing and sales strategy....

Read More

Q&A with Tyler Lessard, VP Marketing, Vidyard

MEDIA 7 | April 3, 2019

Tyler Lessard, VP Marketing of Vidyard has been recently named as an Epic Marketer by Marketo. In this interesting Q&A, Tyler takes us through his marketing journey and shares with us the value of technology in an era where videos are not just visually replenishing, but are also empowering the customer service teams in more ways than one. MEDIA 7: What were you doing prior to your current position? TYLER LESSARD: Prior to joining Vidyard as VP Marketing, I spent 10 years at BlackBerry, building out their developer relations program and global partner community. It was an incredible opportunity to learn the importance of relationship building and strong storytelling on a global scale, and the need to simplify how we articulate and position the value of technology for line-of-business customers. M7: What are the changes that video hosting and management have undergone over the past couple of years at Vidyard? TL: In recent years we’ve seen the conversation with businesses change from “why should I invest in video” to “how do I unlock the power of video across my marketing, sales and customer service teams”. This has driven us to focus on delivering new solutions through the lenses of these key audiences and what they are really trying to achieve. We’re now helping marketing teams increase audience engagement with personalized and interactive video experiences, boost conversion rates on digital channels with optimized video experiences within their websites and email marketing, and accelerate deal cycles using video engagement data within their marketing automation platforms to qualify prospects. We’re helping sales development reps stand out and increase their response rates using personalized video messages sent via our Vidyard GoVideo app. And we’re helping customer service teams reduce call volumes and increase customer satisfaction with video-based knowledge articles embedded within customer communities. It’s all about helping businesses leverage video in new ways to improve the customer experience and generate more revenue....

Read More

Q&A with Philippe Guiheneuc, Marketing Director at Akio

MEDIA 7 | June 11, 2020

Philippe Guiheneuc is the Marketing Director at Akio, a company that provides customer experience software platforms. It proposes cross-channel solutions that help you with customer engagement management, voice of the customer analysis and brand reputation monitoring. In this Q&A, Philippe speaks about customer satisfaction, CRM, marketing strategies, challenges, branding, and more. MEDIA 7: What inspired you to get into Marketing? PHILIPPE GUIHENEUC: Coming from a family of officials, farmers and painters, I discovered the world of business at the ESSEC business school in Paris. I carefully avoided three subjects: Computer Science, with its flashy green dashboards on a black background, Accounting, for its remarkable ability to make me lose patience, and Selling, because I could not bear to be told no. Consequently, my first job was to sell accounting software! Only fools refuse to change their mind. So I may be half intelligent, because althoughI have discovered a passion for businesswith its three components (communication-marketing-sales) and innovation, to the point of teaching storytelling in business schools, unfortunately I remain insensitive to the poetry of a P&L. That's why I chose to work at Akio. Respect for customers is no longer just a professional obligation but an extraordinary lever for growth. Thanks to the Akio.Cx platform, I contribute a little bit every day to make life easier for customer agents, and that's what makes me happy. M7: What core issue does Akio.Cx software aim to address and what sets it apart from the competition? PG: Akio is the editor of the omnichannel call centre platform Akio.Cx. Our core mission is to turn complexity into simplicity! In the context of increased competition, the quality of the response delivered to clients has become a major stake for all companies. However, the job of a customer advisor is becoming increasingly complex as customers use new channels to interact with companies. With the customer service platform Akio.Cx, the customer service will develop a personalised experience for its clients, regardless of which channel they choose (phone, e-mail, chat, social media, etc.), thanks to unified client knowledge that is reinforced by semantic analysis. In 20 years, Akio has built a solid base of references among the largest French companies (AxaBanque, Banque de France, MGEN, URSSAF, Air France, Interflora, Engie, GrDF; Sarenza, Kiabi, Arkea, BPI France Cora, LPM Dyneff, Grep, Ircem, Photoweb, Sandoz, MTP, VMmag, MSD, CAFAT, CGSS, OPT, Bruneau, AMDM, etc.) Initially, the platform was provided ‘on-premise’, then through a ‘hybrid’ model, and since 2017 it’s provided as a ‘SaaS’ tool. Recently, Akio announced a global partnership with Alcatel-Lucent Enterprise that will offer the Akio.Cx platform to all of its 800,000 customers. This alliance is coupled with a project linked to the notion of the "augmented agent", i.e. high-tech tools made available to customer service representatives to facilitate their work and help them gain in efficiency. ...

Read More

“There’s a tremendous opportunity and interest in growing renewables”, says Jeff Kirchick, VP of Sales at Colossus.

Media 7 | February 11, 2022

Jeff Kirchick, VP of Sales at Colossus, is a proven sales leader, author and a speaker. In his latest interview with Media 7, he discussed Colossus’s innovative solar software and its impact on the climate tech landscape. Read on to know more about his thoughts on AI in CX and the benchmarks of a successful marketing and sales strategy....

Read More

Related News

Martech

Thrive Receives Channel Futures Security Provider of the Year Award

Thrive | November 08, 2023

The 2023 Channel Futures MSP 501 list recognizes leading global MSPs for their achievements in growth and innovation within a volatile business environment. The accolade was conferred upon Thrive during the MSP 501 Awards Gala on November 1 at Fontainebleau Miami Beach in Florida. The award recognizes Thrive's commitment to delivering advanced global cybersecurity programs with excellence. Thrive, a distinguished managed services provider specializing in cybersecurity and digital transformation, has announced its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year. The company excels at optimizing business outcomes through NextGen managed services and client security programs, employing its Thrive5 methodology. The award underscores Thrive's dedication to delivering cutting-edge, comprehensive cybersecurity programs to global businesses. Its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year reaffirms its commitment to safeguarding and empowering its clients with cybersecurity solutions. Rob Stephenson, CEO of Thrive, said We're honored to be recognized as The Channel Futures 2023 MSSP of the Year. This award reflects the hard work and dedication of our team to prioritize our clients' security needs. [Source – Business Wire] He further emphasized that in an era characterized by pervasive data breaches and cyber threats, Thrive adheres to its mission of delivering the utmost protection for businesses spanning North America, Europe, and the Asia-Pacific region. Thrive distinguishes itself from its industry peers due to its unique approach, which involves integrating cutting-edge tools, a 24/7 Security Operation Center staffed by vigilant experts, and advanced cybersecurity mesh automation systems, all aimed at enhancing the overall security posture of its clients. The company consistently demonstrates innovation, expertise, and a client-centric approach to streamline all security functions through its state-of-the-art SOAR and ServiceNow platforms, in contrast to the limited, point-in-time solutions many competitors offer. This year's survey has seen one of the fiercest competitions in its history. Thrive has jumped to the 21st position on the 2023 Channel Futures MSP 501 rankings, a significant leap from its 2022 ranking at 50. The MSP 501 ranking does not exclusively recognize MSPs based on their size and revenue; instead, it assesses organizations by considering criteria such as annual sales, recurring revenue, profit margins, revenue composition, growth, innovation, and the technologies they supported in the preceding year. The study also acknowledges their business acumen, best practices, and the consistent and reliable advice they provide to their customers. MSPs worldwide regarded 2022 as a significant year, marked by increased investments by SMBs, the integration of cloud computing for hybrid workforce support, automation, AI development, M&A activities, and the elevation of MSPs to trusted business and technology experts in their roles as frontline employees. The providers featured in this list exemplify their commitment to driving progress within the MSP sector and the entire channel, ushering in a new wave of innovation. Before the MSP 501 Gala, Rob Stephenson participated as a featured expert panelist in two distinguished sessions at the Channel Futures MSP Summit: 'Gaining an Edge in Cybersecurity with AI: A Channel Partners Playbook' and '(Almost) Everything You Need to Know About AI: Tips and Best Practices for Building AI Solutions Customers Actually Need.'

Read More

Martech

Everflow Wins 2023 Global Performance Marketing Award For Best Performance Marketing Technology

PR Newswire | November 01, 2023

Everflow proudly celebrates the company receiving the Best Performance Marketing Technology award at the seventh annual Global Performance Marketing Awards (GPMAs) for transforming performance marketing with innovation and customer success. The GPMAs celebrate the performance marketing industry's most innovative and groundbreaking campaigns, technology, programs, and professionals on a global scale. The winners were announced at a ceremony held in London on October 23rd. Other category winners included Disney+, Acceleration Partners, and Silverbean. Nominees for the Best Performance Marketing Technology award were chosen based on having "an innovative product with evidence of evolution and proof of customer adoption, results, and satisfaction." The team at Everflow is delighted to be recognized with this top industry honor for their constant commitment to ensuring that its platform continuously adapts to challenges in the performance marketing space. Sam Darawish, CEO and Co-founder of Everflow, expressed excitement at the GPMA win, saying, Everflow has prioritized customer success through consistent feedback implementation and leveraging platform usage insights to provide a tool that helps our clients scale their performance programs faster. I truly believe our customer-centric approach is the key to Everflow being awarded this win and our on-going success in the industry. Further evidence of Everflow's effectiveness can be seen in the company's continuous growth and expanding client base, without the need for any outside funding. The platform now serves over 1,000 clients in 72 countries, including ClassPass, J.G. Wentworth, Bunq, and Trading 212. In 2023, Everflow continued to increase global services including boosting international agency offerings, revamping the partner marketplace, and the addition of deal feeds for merchants. For more information on this year's Global Performance Marketing Awards, check out the full list of winners here. About Everflow Amplify your results from partnerships and marketing with Everflow - Partner Marketing Platform. Scale partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1000+ brands and networks, including Mutual of Omaha, Snow, and AdColony.

Read More

Martech

Mindmatrix Introduces Enhanced LMS for Effective Partner Learning

Mindmatrix | November 07, 2023

Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace. This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions. Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners. The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation. The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results. About Mindmatrix Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success. About Bridge Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.

Read More

Martech

Thrive Receives Channel Futures Security Provider of the Year Award

Thrive | November 08, 2023

The 2023 Channel Futures MSP 501 list recognizes leading global MSPs for their achievements in growth and innovation within a volatile business environment. The accolade was conferred upon Thrive during the MSP 501 Awards Gala on November 1 at Fontainebleau Miami Beach in Florida. The award recognizes Thrive's commitment to delivering advanced global cybersecurity programs with excellence. Thrive, a distinguished managed services provider specializing in cybersecurity and digital transformation, has announced its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year. The company excels at optimizing business outcomes through NextGen managed services and client security programs, employing its Thrive5 methodology. The award underscores Thrive's dedication to delivering cutting-edge, comprehensive cybersecurity programs to global businesses. Its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year reaffirms its commitment to safeguarding and empowering its clients with cybersecurity solutions. Rob Stephenson, CEO of Thrive, said We're honored to be recognized as The Channel Futures 2023 MSSP of the Year. This award reflects the hard work and dedication of our team to prioritize our clients' security needs. [Source – Business Wire] He further emphasized that in an era characterized by pervasive data breaches and cyber threats, Thrive adheres to its mission of delivering the utmost protection for businesses spanning North America, Europe, and the Asia-Pacific region. Thrive distinguishes itself from its industry peers due to its unique approach, which involves integrating cutting-edge tools, a 24/7 Security Operation Center staffed by vigilant experts, and advanced cybersecurity mesh automation systems, all aimed at enhancing the overall security posture of its clients. The company consistently demonstrates innovation, expertise, and a client-centric approach to streamline all security functions through its state-of-the-art SOAR and ServiceNow platforms, in contrast to the limited, point-in-time solutions many competitors offer. This year's survey has seen one of the fiercest competitions in its history. Thrive has jumped to the 21st position on the 2023 Channel Futures MSP 501 rankings, a significant leap from its 2022 ranking at 50. The MSP 501 ranking does not exclusively recognize MSPs based on their size and revenue; instead, it assesses organizations by considering criteria such as annual sales, recurring revenue, profit margins, revenue composition, growth, innovation, and the technologies they supported in the preceding year. The study also acknowledges their business acumen, best practices, and the consistent and reliable advice they provide to their customers. MSPs worldwide regarded 2022 as a significant year, marked by increased investments by SMBs, the integration of cloud computing for hybrid workforce support, automation, AI development, M&A activities, and the elevation of MSPs to trusted business and technology experts in their roles as frontline employees. The providers featured in this list exemplify their commitment to driving progress within the MSP sector and the entire channel, ushering in a new wave of innovation. Before the MSP 501 Gala, Rob Stephenson participated as a featured expert panelist in two distinguished sessions at the Channel Futures MSP Summit: 'Gaining an Edge in Cybersecurity with AI: A Channel Partners Playbook' and '(Almost) Everything You Need to Know About AI: Tips and Best Practices for Building AI Solutions Customers Actually Need.'

Read More

Martech

Everflow Wins 2023 Global Performance Marketing Award For Best Performance Marketing Technology

PR Newswire | November 01, 2023

Everflow proudly celebrates the company receiving the Best Performance Marketing Technology award at the seventh annual Global Performance Marketing Awards (GPMAs) for transforming performance marketing with innovation and customer success. The GPMAs celebrate the performance marketing industry's most innovative and groundbreaking campaigns, technology, programs, and professionals on a global scale. The winners were announced at a ceremony held in London on October 23rd. Other category winners included Disney+, Acceleration Partners, and Silverbean. Nominees for the Best Performance Marketing Technology award were chosen based on having "an innovative product with evidence of evolution and proof of customer adoption, results, and satisfaction." The team at Everflow is delighted to be recognized with this top industry honor for their constant commitment to ensuring that its platform continuously adapts to challenges in the performance marketing space. Sam Darawish, CEO and Co-founder of Everflow, expressed excitement at the GPMA win, saying, Everflow has prioritized customer success through consistent feedback implementation and leveraging platform usage insights to provide a tool that helps our clients scale their performance programs faster. I truly believe our customer-centric approach is the key to Everflow being awarded this win and our on-going success in the industry. Further evidence of Everflow's effectiveness can be seen in the company's continuous growth and expanding client base, without the need for any outside funding. The platform now serves over 1,000 clients in 72 countries, including ClassPass, J.G. Wentworth, Bunq, and Trading 212. In 2023, Everflow continued to increase global services including boosting international agency offerings, revamping the partner marketplace, and the addition of deal feeds for merchants. For more information on this year's Global Performance Marketing Awards, check out the full list of winners here. About Everflow Amplify your results from partnerships and marketing with Everflow - Partner Marketing Platform. Scale partnerships that deliver cost-effective revenue, track and attribute performance from every marketing channel, and maximize your ROI using powerful analytics. Join 1000+ brands and networks, including Mutual of Omaha, Snow, and AdColony.

Read More

Martech

Mindmatrix Introduces Enhanced LMS for Effective Partner Learning

Mindmatrix | November 07, 2023

Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace. This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions. Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners. The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation. The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results. About Mindmatrix Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success. About Bridge Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.

Read More

Spotlight

Email Connect

Email Connect is the world’s leading authority on the vendor selection process (RFPs) for email and database marketing platforms (ESPs and CDPs). Clients include Fortune 500 companies in the retail, publishing, insurance and travel & hospitality industries. Representing 18-20 billion emails out to...

Events

Resources