MARTECH
Kaseya | February 06, 2023
Kaseya, which makes IT management and security software for MSPs, SMBs, and MMEs, has announced that it will expand its Kaseya + Datto Global Partner Program and invest more in channel partners. With this new expansion, channel partners can use the backup, security, and business continuity solutions from Kaseya and Datto together to offer full IT management services.
The program offers different levels of benefits based on how much money customers spend each year. Customers can now combine their spending on Datto and Kaseya. The MSP Enablement team has grown from a three-person team under Datto to 60 people at Kaseya and offers support in event planning and execution. This new program will have a lot of benefits, such as access to more discounts and incentives for partners, co-marketing funds, and account managers who are only for that account.
The CEO of Kaseya, Fred Voccola, said, “Since the Datto acquisition, we’ve been building on their highly successful Global Partner Program to extend its benefits across all of Kaseya.” He added, “Today we’re excited to take the program to a whole new level with enhanced benefits across all tiers along with a significant increase in our company’s investment in the program, including growing the team that directly supports our customers to 60 world-class channel professionals.”
(Source – Businesswire)
The company is also offering virtual MSP partner days to help MSP partners grow their businesses and learn about the market. The Channel EVP stated that the company will continue to innovate the program to meet the needs of MSPs. This program shows that the company cares about its MSP partners and wants to help them succeed.
About Kaseya
Kaseya is a leading provider of IT management and security software for MSPs and SMBs. It offers a comprehensive suite of solutions, including well-known brands, to manage IT infrastructure, secure networks, backup data, and streamline operations. Kaseya's IT Complete platform is designed to maximize efficiency and enable businesses to manage all aspects of IT from a single platform. The company is headquartered in Miami, FL, and has a global presence in over 20 countries.
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CONTENT MARKETING, MARKETING DATA
Redis | January 27, 2023
One of the leading real-time data platforms, Redis, recently announced global partner program enhancements for customers to enable a growing ecosystem of distributors and consultancies to build, deploy, and run real-time applications with Redis Enterprise. The evolution and expansion of the Redis Partner Program is a key part of the company's strategy to give companies all the tools and support they need to do well in any customer technology environment and improve their bottom line.
Redis Enterprise's deployment options range from on-premises to fully managed AWS, Google Cloud, and Microsoft Azure services. These options are based on the ease of use and sub-millisecond performance of the most popular NoSQL database. Further, it enables companies to architect applications' real-time data processing requirements with a cloud-native approach irrespective of where they are in their transformation journey.
The upgraded Redis channel partner program now has new financial compensation programs, technical support and marketing resources, and the customer projects and services will have greater access. Ultimately, the program will make it easier for Redis partners and customers to work together, creating a strong community of application developers. Key new features of the program include an improved tiering system to simplify the path to revenue for Redis partners, optimized partner enablement for community and enterprises, and expanded partner benefits to help drive awareness among Redis, its partners, and their joint markets at marque events around the globe.
Vice President of Global Partnerships at Redis, Ash Vijay, said, "As companies transform their applications with cloud, hybrid, and microservices-driven architectures, they need real-time data services. Redis Enterprise uniquely delivers the geo-distribution, performance, and scalability required by these applications." He also said, "We're growing the Redis Partner Program to enable customers to fully leverage the power of the Redis Enterprise platform in combination with the complete set of capabilities our partners provide, from custom solutions to professional implementation services."
(Source: Business Wire)
About Redis
Redis Headquartered in Mountain View (California), Redis is a data backbone provider to increase the speed of the apps for real-time processing. The company is behind Open-Source, the world's famous in-memory database and commercial provider. It powers real-time services for more than 8000 organizations worldwide. It builds upon the unique simplicity and speed of Open-Source Redis. It is an enterprise-grade data platform that provides the toughness of modern data models, automation, management, performance, and resiliency to deploy and run modern applications at any scale from anywhere.
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CONTENT MARKETING, MARKETING DATA
RainFocus | January 24, 2023
On January 23, 2023, a next-generation event marketing platform provider RaiFocus, announced about joining the Adobe Exchange Partner Program as a Platinum Partner. The Adobe Exchange Partner Program is a technology partner ecosystem worldwide. RainFocus is honored to join the list of partner programs where the companies with unique and innovative solutions have been designated as top-tier partners.
RainFocus is now a part of a small group of carefully chosen and highly vetted partners at the Platinum tier. It will work closely with Adobe as a Platinum-level partner to improve the customer experience.
RainFocus will host Adobe for an engaging keynote titled 'Unifying Experiences' in the upcoming INSIGHT conference by RainFocus, which is to be held both in Salt Lake City (Utah) and virtually from January 30 to February 1, 2023. In the conference, JR Sherman, CEO of RainFocus, Doug Baird, Founder and President of RainFocus, and Nik Shroff, Senior Director of Global Tech Partners at Adobe, will talk about the new partnership, approaches to building a strong client experience, and how events and data are essential to a successful customer journey.
JR Sherman, CEO of RainFocus, said, "Adobe and RainFocus share a collective passion for elevating the client experience." He also said, "RainFocus securely and seamlessly integrates with Adobe Experience Cloud products, so for us, it was a natural fit that aligned with our core business objectives. We are most excited to deliver personalization at a scale for our clients, enabling enriched customer journeys, accelerated qualification, lead conversion, closed business, and more."
(Source: Cision)
About RainFocus
RainFocus is a next-generation event marketing platform. The company is built to collect and analyze unheard-of amounts of first-party data for better events and better engagement with customers throughout their journey. The platform powers smooth events by providing secure, scalable solutions for the whole event lifecycle. It works with sales and marketing technologies to make event registration, content management, and exhibitor activation more accessible across in-person, virtual, and hybrid experiences, with everything in one dashboard. Additionally, it uses real-time data to give you actionable insights that help you personalize your marketing, speed up lead qualification and conversion, and close deals.
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