MARKETING STRATEGY
Business Wire | June 01, 2023
Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry.
The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.
Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners.
“Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.”
Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.”
“We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.”
The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC.
About Cyber Power Systems (USA), Inc.
CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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MARKETING STRATEGY
Business Wire | June 09, 2023
Tufin®, the leader in network and cloud security policy automation, today announced the 2022 winners of its annual partner awards, recognizing companies across the Americas, EMEA and APAC for their commitment to helping customers drive continued value from their Tufin implementations. These awards were handed out at the recently completed partner summits in each region.
“The partners recognized here are on the cutting edge, delivering the technology and solutions customers need to efficiently and effectively defend their organizations in on premise, hybrid, or multicloud situations,” said Jeff Wilmot, CRO at Tufin. “We’re honored to work with such great teams.”
Tufin’s channel partner program was recently spotlighted in the 2023 CRN® Partner Program Guide, highlighting the program’s ability to help partners establish new revenue and growth opportunities. There is a growing need among enterprises to bridge the gaps between network and cloud security by increasing visibility and control across all aspects of their environment. By working with Tufin, partners have access to the innovative technology they need to help their customers fully optimize their security operations.
“As we accelerate growth in the coming year, our partners are THE strategic pillar of Tufin’s go-to-market strategy and one of our greatest force multipliers,” added Jeff. “We are fully committed to continue building on our global momentum and driving joint success.”
This year’s award winners are:
Americas
East Region Partner of the Year: Atlantic Data Security, LLC
West Region Partner of the Year: World Wide Technology, LLC
Canada Partner of the Year: GoSecure Inc.
Breakout Partner of the Year: Nexum, Inc.
Distributor of the Year: Carahsoft Technology Corp.
APAC
Partner of the Year: NTT Com DD Corporation
Distributor of the Year: M.Tech Products Pte Ltd.
Best Regional Distributor: SVA Distribution Limited
EMEA
Western EMEA Top Resellers: Nomios
Southern EMEA Top Reseller: Kirey SRL
Central EMEA Top Resellers: APIUS TECHNOLOGIES S.A.
Northern EMEA Top Resellers: Computacenter AG & Co. oHG, Telia Cygate AB, Computacenter (UK) Ltd.
Western EMEA Top Distributor: 2SB Security Solutions 4 Business
Southern EMEA Top Distributor: Exclusive Networks Bilisim A.Ş.
Central EMEA Top Distributor: Arrow ECS GmbH
Southern EMEA Best New Partner: VEM Sistemi SpA
Southern EMEA Best Support Partner: MATICMIND SPA
Southern EMEA Best New Logo Win: DGS S.p.A.
Central EMEA Best SDP +: AERAsec Network Services and Security GmbH
For more information about Tufin’s channel partner program, including details on how you can become a member, please visit: https://www.tufin.com/partners/channel-partners.
Tufin will be holding half-day Tufinnovate World Tour events from June to September 2023 in cities across the United States, Europe, and Asia. These are open to IT and security executives, managers, network security practitioners and partners interested in enterprise cybersecurity for multi-vendor hybrid cloud networks. To learn more and sign up to attend, click here.
About Tufin
Tufin is the leader in network security policy management and continuous compliance automation. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com.
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CHANNEL PARTNERSHIPS
PR Newswire | June 02, 2023
OffSec, the leader in continuous cybersecurity workforce development and learning, today announced the launch of the newly expanded OffSec Global Partner Program. With cyber threats becoming increasingly sophisticated, organizations are seeking reliable partners to address the ever-growing demand for skilled cybersecurity professionals. In response to this market need, OffSec's new program introduces a range of new features designed to empower and support partner organizations.
First launched in April 2022, the OffSec Partner Program featured three partner types: Channel, Learning, and Education Partners. The Channel Partner program has since been expanded to include Distributors and Managed Security Service Providers (MSSPs) with three more now being introduced:
Government Partners – Enabling government resellers, learning partners, and prime contractors to deliver OffSec solutions and live training to government agencies and institutions.
Alliance Partners – Partnering with global financial and consulting organizations to expand their cybersecurity knowledge for internal and client needs.
Strategic Accounts – An exclusive membership for large global enterprise customers to join the new Partner Program. Loyal members will receive benefits and incentives.
"We now have an unparalleled opportunity to leverage the synergies of our best-in-class cybersecurity learning and training offerings with a robust partner program that now includes six partner types, each with distinct benefits and resources to manage the market demand. OffSec recognizes that cybersecurity is first-and-foremost a people problem," said Sean Donnelly, Head of Channel and Partnerships at OffSec. "We accept the challenge to provide the necessary training to a global market for individual learners, government employees, large and small enterprise organizations, and our global alliance partners. With the launch of our enhanced partner program, we strive to utilize all avenues of our partner ecosystem to reach the learners that endeavor to be part of the community to combat cybersecurity threats."
The OffSec Partner Program is now backed by a larger team dedicated to supporting partner organizations. The expanded team comprises industry experts and experienced professionals who will provide personalized assistance, guidance, and technical support to partners, ensuring seamless and productive collaboration and broader geographical coverage.
OffSec has upgraded its Partner Portal and introduced advanced features such as a partner locator tool for lead generation. This tool allows potential customers to search for and connect with partners based on their specific needs and location. Additionally, partners can access on-demand sales training through the portal, equipping them with the knowledge and skills to effectively promote and sell OffSec's solutions. To further support partners in their marketing activities and initiatives, OffSec is introducing market development funds (MDF).
Through the new tiered rewards program, partner organizations can access additional benefits for driving revenue or completing key sales enablement and marketing activities in the Partner Portal.
"OffSec is by far, one of the leaders in the cyber skills training landscape. It's not often that the leader of the pack continues to dominate whilst disrupting the market. With the unrivaled OffSec brand and their tenacious attitude for innovation, like the new OffSec Cyber Range, every team should have access to OffSec training," said Richard Beck, Director of Cyber Security at QA Ltd.
For more information about becoming an OffSec Partner, please visit OffSec's Global Partners page.
About OffSec
OffSec is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec's distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today's most critical skills. With the OffSec Learning Library featuring 6,000 hours of content, 1,500 videos, 2,500 exercises, and 900 hands-on labs, OffSec demonstrates its commitment to empowering individuals and organizations to fight cyber threats with indispensable cybersecurity skills and resources. OffSec also funds and maintains Kali Linux, the leading operating system for penetration testing, ethical hacking, and network security assessments. For more information, visit offsec.com and follow @OffSectraining and @kalilinux on Twitter.
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