Impartner | September 11, 2023
Impartner has announced the return of its popular customer and industry event, ImpartnerCon. Aligned with the fundamental driver of indirect channel go-to-market strategies and partnership initiatives, ImpartnerCon 2024 embraces the theme 'Multiply' as the cornerstone of this conference.
ImpartnerCon 2024 is scheduled from February 5 to 7 at JW Marriott Marquis Hotel in Miami (Florida). Distinguished keynote speakers include eminent figures from the channel industry, such as Jay McBain (Chief Analyst of Channels, Partnerships, and Ecosystems at Canalys) and Tiffani Bova (Former Global Growth and Innovation Evangelist at Salesforce). Besides, more professionals and analysts will likely join as speakers in the coming weeks.
On this, Dave R Taylor, Impartner CMO, stated
At Multiply: ImpartnerCon '24 and beyond, our goal is for attendees to multiply their business horizons personally and professionally. To meet new partners and expand their own ecosystems, and to learn best practices for furthering their companies' indirect go-to-market strategies and results.
[Source: Cision PR Newswire]
Now in its seventh year, ImpartnerCon has established itself as a preeminent event in the channel partnerships sector, attracting global leaders from Fortune 500 corporations to dynamic startups expanding their indirect sales and services initiatives.
ImpartnerCon also serves as the platform for Impartner's annual customer awards, recognizing excellence in channel strategy, exceptional partnership performance, and program efficiency. The previous year's award recipients, unveiled during the event's live ceremony, included esteemed names such as Honeywell, Poly, Splunk, Vertiv, Visa, Xerox, and Zebra, among others.
In the forthcoming weeks, Impartner will announce the commencement of the 2024 award application process, offering options for individual and company nominations. ImpartnerCon 2024 expects a comprehensive agenda that includes seasoned industry analysts, top-ranking channel organizations, interactive Impartner product user sessions designed for customers, and invaluable networking opportunities with influential industry figures.
Mark Rogers, Impartner's Senior Vice President of Strategic Accounts and Channel Chief, conveyed that ImpartnerCon has evolved to embrace the broader channel ecosystem, providing a unique platform for collaboration and innovation. He expressed excitement about creating a space where professionals at all levels within the partner ecosystem can connect, acquire knowledge, and push the boundaries of partnership excellence.
ImpartnerCon 2024 aligns seamlessly with Impartner's dedication to nurturing an inclusive and innovative environment for channel leaders. This commitment enables them to explore new avenues for growth, adapt to shifting market dynamics, and harness the potential of strategic partnerships.
Impartner is renowned as the industry's fastest-growing and most decorated provider of channel management technologies. Its array of Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions serves as a global resource, aiding companies in effectively managing their relationships with distributors, resellers, and channel partners. These solutions drive demand, accelerate revenue, and enhance global profitability within indirect sales ecosystems. The Impartner team is committed to assisting businesses in achieving growth by leveraging their decades of experience, incorporating channel best practices, and harnessing innovative technologies to create a uniquely tailored partner experience. Impartner's solutions prioritize partners, enabling channel teams to achieve rapid ROI by covering all aspects, from partner onboarding to channel marketing and performance insights.
Zeta Global | September 11, 2023
The IDC MarketScape evaluation assesses 14 active vendors in the domain of omnichannel marketing platforms tailored for B2C enterprises.
The Zeta Marketing Platform simplifies multi-vendor complexity, streamlining marketing for improved revenue performance.
The Zeta Marketing Platform unifies identity, intelligence, and activation to elevate consumer experiences and drive brand success across all channels, including emerging ones.
Zeta Global, the provider of AI-powered Marketing Cloud solutions, has announced its recognition as a leader in the IDC MarketScape for omni-channel-marketing platforms catering to B2C enterprises in 2023.
The Zeta Marketing Platform has garnered recognition for its ability to streamline the intricacies associated with multiple vendors in areas such as email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omnichannel engagement. Zeta's comprehensive integration of technology, data, and services is a valuable resource for large-scale enterprises, enabling them to streamline their marketing efforts and enhance revenue performance.
Gerry Murray, Research Director at IDC's MarketScape for Enterprise Marketing Technology, acknowledged that the Zeta Marketing Platform's integrated technology, data, and services effectively simplify marketing across various areas, including email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omnichannel engagement, ultimately driving improved revenue performance for enterprise organizations.
The IDC MarketScape report highlights several key strengths of the Zeta Marketing Platform (ZMP). Firstly, ZMP is meticulously designed to empower enterprises in acquiring, expanding, and retaining their customer base, offering a comprehensive suite of core products, add-on modules, and specialized services tailored to specific market opportunities and vertical segments. Secondly, Zeta stands out with one of the most extensive consumer and business-to-business datasets in the industry, boasting over 2.4 billion consumer IDs, including 750+ million deterministic data points, as well as valuable location, transaction, and intent signals. These data assets are sourced from one of the world's largest repositories of personally identifiable information (PII), positioning Zeta as a prominent presence in the market.
Zeta's strategy is to empower CMOs and their teams to make intelligence-based business decisions that deliver stronger results, said Christian Monberg, Chief Technology Officer and Head of Product at Zeta Global.
[Source: Business Wire]
Within the ZMP, marketers can harness intelligence that unlocks their capacity to construct, optimize, and activate marketing programs that accelerate growth and provide individualized consumer experiences across every channel. Recognition in this IDC MarketScape is appreciated and reinforces the continued investment in innovation while designing solutions for customers.
ZINFI Technologies, Inc. | September 07, 2023
ZINFI Technologies, Inc., a leader in partner relationship management (PRM) and through-channel marketing automation, has unveiled a suite of advanced generative AI functionalities within its SaaS platform designed for comprehensive partner management.
This new set of tools will enhance ZINFI's enterprise clientele's ability to expedite and streamline the development of precisely targeted marketing content. It will also enable the utilization of internal content and partner-centric data to establish personalized guided routes for its partners while harnessing Microsoft Power BI and Copilot technology to gain insights into and enhance partner performance.
Sugata Sanyal, Founder and CEO of ZINFI, highlighted that the new generative AI tools enable customers to significantly expedite their content creation capabilities while swiftly gaining insights into why certain partners with similar profiles outperform others. The primary goal is to assist customers in offering their partners more tailored pathways for enhancement, leveraging ZINFI's workflow automation and generative AI capabilities.
The introduction of generative AI capabilities will initially be accessible solely through an early access program, with prioritized access granted to enterprise customers poised to derive the most significant benefit from their implementation. As Microsoft's generative AI tools continue to evolve, ZINFI plans to extend these platform enhancements to a broader customer audience.
ZINFI Technologies, Inc., the frontrunner in Unified Channel Management (UCM) advancement, empowers vendors and their channel partners to achieve predictable and rapid profitable growth on a global scale. At ZINFI, a substantial opportunity exists to foster high-performing sales channels by implementing an accessible, comprehensive, and innovative SaaS Unified Channel Management automation platform. This platform effectively manages the entire partner lifecycle through four advanced SaaS applications - affiliate marketing management automation, partner relationship management automation, partner marketing management automation, and partner incentive management automation.