MARKETING STRATEGY
Business Wire | June 01, 2023
Cyber Power Systems (USA), Inc., a leader in power protection and power management products, announced today that CRN®, a brand of The Channel Company, has named Lauren Gottsacker, channel account manager at CyberPower, to the Women of the Channel list for 2023. Every year, CRN recognizes women from vendor, distributor, and solution provider organizations whose expertise and vision are leaving a noticeable and commendable mark on the technology industry.
The CRN 2023 Women of the Channel honorees bring their creativity, strategic thinking and leadership to bear in a variety of roles and responsibilities, but all are turning their unique talents toward driving success for their partners and customers. With this recognition, CRN honors these women for their unwavering dedication and commitment to furthering channel excellence.
Gottsacker joined CyberPower in 2019 following channel account and business development roles at Carbonite, a data backup solutions provider. At CyberPower, she has focused her efforts on developing best-in-channel partnerships, partner enablement and creating new sales pipelines at her accounts which include CDW, among other major direct market reseller partners.
“Lauren brings a talent for both strategy and execution. She is a true connector and has developed a number of channel outreach programs that not only enrich the customer’s product knowledge but brings people together such as monthly ‘women of the territory’ and sector-specific events,” said Scott Koller, vice president of channel sales at CyberPower. “Her contributions to CDW include creating a sales incentive program for their inside sales agents and developing a custom a dashboard for their representatives to view product inventory in real time which has accelerated the sales-to-delivery process.”
Gottsacker said: “I’m honored to be recognized by CRN as channel leader. Whether it’s learning about an organization or new product offerings, or seeking a better understanding of an audience, I have a never-ending desire to be curious and learn. I look forward to continuing to create meaningful connections in the channel.”
“We are ecstatic to announce this year’s honorees and shine a light on these women for their significant achievements, knowing that what they’ve accomplished has paved the way for continued success within the IT channel,” said Blaine Raddon, CEO of The Channel Company. “The channel is stronger because of them, and we look forward to seeing what they do next.”
The 2023 Women of the Channel list will be featured in the June 2023 issue of CRN Magazine, with online coverage at www.CRN.com/WOTC.
About Cyber Power Systems (USA), Inc.
CyberPower designs and manufactures uninterruptible power supply systems, power distribution units, surge protectors, remote management hardware, power management software, mobile chargers and connectivity products. The company serves customers in enterprise, corporate, government, education, healthcare and small office/home office environments. CyberPower products are available through authorized distributors and sold by value-added resellers, system integrators, managed service providers, select retailers, and online resellers. For more information, visit https://www.cyberpowersystems.com/.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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MARTECH
GlobeNewswire | June 07, 2023
CTERA, the leader in edge-to-cloud file services, today announced its new global partner program, designed to empower resellers, managed service providers and system integrators to become trusted advisors in secure multi-cloud data management.
The CTERA Partner Program educates, rewards and recognizes skilled channel partners based on their level of activities. The program is comprised of three tiers: Elite, Premier and Select, all designed to guarantee that partners have access to a full set of resources, tools, and support during and after the sales cycle. The program balances competency-based requirements with tangible benefits and enhanced incentives to drive a recurring revenue continuum.
“It is exciting to see CTERA investing more in its partner ecosystem. Since World Wide Technology (WWT) and CTERA started working together some eleven years ago, we’ve seen logarithmic growth and interest in providing customers with edge to cloud data services,” said Rich Harper, Senior Technology Solution Architect – Object Storage Lead, WWT. “CTERA has always been a valued partner and there to support us through all the cycles of the sales process. We are pleased that our efforts and successes have been recognized through joining the CTERA Partner Program as an Elite Partner. We are confident that we’ll continue to grow this business together.”
“CTERA has been focused on partners from Day 1. By creating the right framework for partners, CTERA encourages us to develop our expertise around its enterprise file services solutions,” said Didier Delhoste, CEO, Cheops. “The CTERA Partner Program recognizes our efforts, commitment, and performance, which shows how vested CTERA is in its partners, and the importance it places on us being the extension arm of providing these innovative solutions to the marketplace.”
“Our new partner program represents a more streamlined and enhanced approach to connecting with our partners, ensuring that we are meeting their needs, and doing all we can to make certain CTERA is an integral part of their portfolio,” said Michael Amselem, CRO, CTERA. “This program is built for supporting our current partners’ continued growth, while attracting additional new business.”
For more information on the CTERA Partner Program, please visit: https://www.ctera.com/partners/partner-program/
About CTERA
CTERA is the leader in edge-to-cloud file services, powering more than 50,000 sites and millions of corporate users. CTERA delivers a cloud-native global file system over public or private object storage, with a rich data services ecosystem that enables enterprises to gain full control of their data environment for optimal edge performance, granular security, data insight, and governance. For more information, visit www.ctera.com.
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MARKETING STRATEGY
Business Wire | June 09, 2023
Tufin®, the leader in network and cloud security policy automation, today announced the 2022 winners of its annual partner awards, recognizing companies across the Americas, EMEA and APAC for their commitment to helping customers drive continued value from their Tufin implementations. These awards were handed out at the recently completed partner summits in each region.
“The partners recognized here are on the cutting edge, delivering the technology and solutions customers need to efficiently and effectively defend their organizations in on premise, hybrid, or multicloud situations,” said Jeff Wilmot, CRO at Tufin. “We’re honored to work with such great teams.”
Tufin’s channel partner program was recently spotlighted in the 2023 CRN® Partner Program Guide, highlighting the program’s ability to help partners establish new revenue and growth opportunities. There is a growing need among enterprises to bridge the gaps between network and cloud security by increasing visibility and control across all aspects of their environment. By working with Tufin, partners have access to the innovative technology they need to help their customers fully optimize their security operations.
“As we accelerate growth in the coming year, our partners are THE strategic pillar of Tufin’s go-to-market strategy and one of our greatest force multipliers,” added Jeff. “We are fully committed to continue building on our global momentum and driving joint success.”
This year’s award winners are:
Americas
East Region Partner of the Year: Atlantic Data Security, LLC
West Region Partner of the Year: World Wide Technology, LLC
Canada Partner of the Year: GoSecure Inc.
Breakout Partner of the Year: Nexum, Inc.
Distributor of the Year: Carahsoft Technology Corp.
APAC
Partner of the Year: NTT Com DD Corporation
Distributor of the Year: M.Tech Products Pte Ltd.
Best Regional Distributor: SVA Distribution Limited
EMEA
Western EMEA Top Resellers: Nomios
Southern EMEA Top Reseller: Kirey SRL
Central EMEA Top Resellers: APIUS TECHNOLOGIES S.A.
Northern EMEA Top Resellers: Computacenter AG & Co. oHG, Telia Cygate AB, Computacenter (UK) Ltd.
Western EMEA Top Distributor: 2SB Security Solutions 4 Business
Southern EMEA Top Distributor: Exclusive Networks Bilisim A.Ş.
Central EMEA Top Distributor: Arrow ECS GmbH
Southern EMEA Best New Partner: VEM Sistemi SpA
Southern EMEA Best Support Partner: MATICMIND SPA
Southern EMEA Best New Logo Win: DGS S.p.A.
Central EMEA Best SDP +: AERAsec Network Services and Security GmbH
For more information about Tufin’s channel partner program, including details on how you can become a member, please visit: https://www.tufin.com/partners/channel-partners.
Tufin will be holding half-day Tufinnovate World Tour events from June to September 2023 in cities across the United States, Europe, and Asia. These are open to IT and security executives, managers, network security practitioners and partners interested in enterprise cybersecurity for multi-vendor hybrid cloud networks. To learn more and sign up to attend, click here.
About Tufin
Tufin is the leader in network security policy management and continuous compliance automation. The platform centralizes, automates and orchestrates network and cloud access for many of the largest organizations in the world. Over 2,900 enterprises have trusted Tufin to implement accurate network changes in minutes instead of days, accelerate secure application deployments, and virtually eliminate manual tasks. A vendor-agnostic solution designed to integrate network and cloud security processes, Tufin is the answer to balancing security and business agility. Find out more at www.tufin.com.
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