Acxiom | October 13, 2023
Acxiom gets awarded for boosting Heathrow Airport's efficiency with Salesforce solutions.
Acxiom's EMEA Head is grateful for the recognition, emphasizing commitment to customer-centric innovation.
Heathrow commends Acxiom's Salesforce-driven impact on revenue and customer engagement.
Acxiom, renowned for its excellence within the Salesforce ecosystem, has been granted the esteemed Salesforce Partner Innovation Award in the sectors of transportation, travel and hospitality. The company's pivotal role in driving the transformation of Heathrow Airport's operations through the optimization of Salesforce Marketing Cloud and Data Cloud investments led to an increase in customer satisfaction, operational efficiency, and a substantial return on investment.
Jason Skelton, Acxiom's Head of Alliances and Solutions for EMEA, expressed his gratitude and reportedly stated,
We are incredibly honored to be recognized with a Salesforce Partner Innovation Award for our work with Heathrow. This accolade reflects Acxiom's commitment to the innovations achieved through our work with Salesforce. Together, we’ve unlocked new growth opportunities for our clients and set the benchmark for data-driven, customer-centric solutions.
[Source – Business Wire]
Peter Burns, the Director of Marketing, Digital, and eCommerce at Heathrow, expressed that their collaboration with Acxiom had been transformative for Heathrow. He noted that Acxiom's expertise had enabled them to fully utilize the potential of Salesforce, leading to enhanced customer engagement and substantial revenue growth. He also mentioned that they believed the recognition was well-deserved and looked forward to a continued collaborative journey.
Steve Corfield, Executive Vice President, Global Alliances and Channels and Emerging Technologies at Salesforce, emphasized the crucial role that partners like Acxiom play in facilitating digital transformation and AI adoption within the Salesforce ecosystem, thereby enhancing customer experiences.
According to a study by IDC, the impact of Salesforce's ecosystem will result in 9.3 million new jobs and $1.6 trillion in new business revenue by 2026. For every $1 Salesforce earns, the ecosystem is expected to grow by $6.19. More than 90% of Salesforce's customers utilize partner apps and experts, contributing to the continuous expansion of the Salesforce ecosystem through innovations in AI, data, and CRM.
The Partner Innovation Awards, now in their eleventh year, recognize the substantial contributions made by Salesforce partners across various clouds, industries, and the broader partner program. These partners include consulting firms, digital agencies, resellers, and ISV partners.
While the collaboration between Acxiom and Heathrow Airport has led to significant improvements in customer satisfaction and operational efficiency, there might be potential concerns about the exclusivity of the solution for larger entities. Small and midsized companies within the transportation, travel, and hospitality sectors might find it challenging to implement similar Salesforce solutions due to cost constraints and the need for specialized expertise.
Acxiom's successful integration of Salesforce Marketing Cloud and Data Cloud solutions at Heathrow Airport demonstrates the potential for similar enhancements in other sectors. The collaboration highlights the capability of Salesforce's ecosystem to drive substantial returns on investment, enhance customer engagement, and streamline operations. Additionally, Acxiom's recognition emphasizes the potential for similar success in other partnerships and industries by showcasing the positive effects of customer-centric innovation and data-driven solutions.
Mindmatrix | November 07, 2023
Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace.
This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions.
Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners.
The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation.
The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results.
Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success.
Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.
Meltwater | November 06, 2023
Doug Balut has consecutively received the CRN Channel Chiefs Award in 2021, 2022, and 2023.
He led global teams and forged partnerships with organizations such as SAP, Accenture, Deloitte, IBM, and Intel, among others.
At Meltwater, Doug Balut will be crucial in growing the company and enhancing client satisfaction through partner programs and strategic relationships.
Meltwater, which empowers companies with solutions spanning media, social, consumer, and sales intelligence, has announced the appointment of Doug Balut as Senior Vice President of Global Alliances and Partnerships.
In this new position, Doug Balut will be cultivating a dynamic partner network, establishing a resilient channel sales structure, and formulating go-to-market strategies. These initiatives are all geared toward advancing the company's expansion, enhancing customer value, and reinforcing its standing as a comprehensive set of enterprise-grade solutions.
Doug Balut possesses over 25 years of experience in the technology industry, with a strong background in building and leading strategic alliances, channel sales, and business development within the SaaS sector. Before this, he worked as Senior Vice President of Global Alliances at Sprinklr. During his tenure at Sprinklr, he was pivotal in establishing a partner organization and successfully implementing a growth-oriented methodology, culminating in Sprinklr's IPO in 2021. Before his time at Sprinklr, he held various leadership positions in sales, both in direct sales and indirect partner sales, at Cisco. He directed teams on a global scale and established collaborations with entities like SAP, Accenture, Deloitte, IBM, and Intel, among others.
John Box, CEO of Meltwater, remarked
I am thrilled to welcome Doug Balut to the Meltwater team as our new SVP of Alliances and Partnerships. He has a proven track record of driving revenue growth, expanding market reach, and creating value for customers and partners.
[Source – Meltwater]
John Box emphasized that Doug Balut will be pivotal in fortifying the company's partner ecosystem and expediting its worldwide expansion. He added that the company anticipates a fruitful collaboration with Doug Balut to provide clients with excellent media, social, and consumer intelligence solutions.
Doug Balut expressed his enthusiasm upon joining Meltwater, expressing his profound excitement about the opportunity to establish a novel partner ecosystem in support of Meltwater's growth and enterprise transformation initiatives. He emphasized that the current moment is opportune for directing attention toward expanding large accounts on a global scale, marking the next phase in Meltwater's dynamic history. He acknowledged that partnerships serve as a driving force for this expansion and affirmed his readiness to construct an organizational framework and a network of influential partners to facilitate the attainment of these objectives.