The Tech Marketer’s Guide to Leveraging Third-Party Content

Utilize third-party thought leadership to drive market awareness, generate leads, and build credibility.

Choosing a trusted third-party to help with any or all elements of the campaign can be tremendously helpful. In fact, 67% of technology buyers use third-party analyst reports or creditable content from industry influencers when making purchase decisions. Cultivating relationships with these experts can benefit your marketing efforts in several ways.

In this strategy guide you will learn how to:

Leverage 3rd party experts
Choose the right 3rd party
Decide the right research to utilize
Develop thought leadership content with 3rd party validation

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