A benchmark analysis of social media content from 350 industry leading brands
As social media becomes increasingly critical to business success, marketers are left trying to produce greater volumes of more effective content for the many different digital channels they have to support.
This report uncovers the trends around content volume, engagement, formats, subject matter, and channels for branded social media content produced this year.
You'll learn:
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Volume and engagement trends for content from top brands
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Photo, video, promotional, and article content format trends
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Content benchmarks for common industries