The New Era of Engagement
When it comes to personalization, which has been a hot topic in sales and marketing circles, audiences expect more. However, personalization efforts often fall flat when programs and tactics don’t use the right data to drive personalization. Nowhere outside of events does marketing have the opportunity to capture so many engagement signals from audiences to inform personalization efforts.When it comes to personalization, which has been a hot topic in sales and marketing circles, audiences expect more. However, personalization efforts often fall flat when programs and tactics don’t use the right data to drive personalization. Nowhere outside of events does marketing have the opportunity to capture so many engagement signals from audiences to inform personalization efforts.