The Hands-On Small & Medium Business Recession Toolkit
Recession is a subject that's still hotly debated in today's IT and business environments. Is one coming? If so, when? Are we already in one? Like most topics in business and technology, there's no clear-cut, single answer, especially for highly vulnerable Small and Medium Businesses (SMBs). But when it comes to SMBs in North America and Western Europe, a new IDC survey makes one point clear: the recession fear is here.
In times of uncertainty, it is essential to take emotion out of the equation. One way to do this is to develop a clear and specific game plan with actionable items that will (relatively) quickly deliver measurable results and better processes.
This eBook discusses five concrete steps that SMBs can take now to survive an economic downturn and thrive once it passes.
International Data Corporation (IDC), recently voted Analyst Firm of the Year for the third consecutive time, has helped growing technology vendors understand their competitive landscape, target key audiences, and develop strategies to help accelerate growth for over 60 years. Our 1,300 analysts and proprietary data can help you achieve your goals.