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Tech Marketer’s Guide to Creating a Thought Leadership Strategy
Tech Marketer’s Guide to Creating a Thought Leadership Strategy
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53% of buyers say it's important for new and small companies to produce thought leadership if they want buyers to consider working with them.
Thought leadership content builds
trust
in your brand's expertise, expands your
reach
, and helps drive
awareness
,
lead generation
, and
revenue
. IDC's new interactive eBook, The Technology Marketer's Guide to Creating a Thought Leadership Strategy, outlines the foundational elements that a successful thought leadership strategy needs.
In this eBook you will learn:
How a leadership strategy supports marketing initiatives
The foundations of a successful thought leadership strategy
When to leverage 3rd-party market experts to elevate your thought leadership strategy
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.
With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.
26
Jun
2018
Thank you for your interest.