Adobe Customer Story:
Finding That Spark


Spark creates a seamless experience for customers that increases engagement and conversion rates through data using Adobe Experience Cloud.

An organization’s ability to craft personalized experiences for its customers is becoming an essential element of success. Recognizing the importance of this, Spark, New Zealand’s largest telecommunications company, has proactively transformed itself into a customer-centric, flexible, and forward-looking provider of digital services.

With over 2.5 million customers and approximately 5,000 staff, Spark’s ability to create personalized interactions helped reinforce its leadership in New Zealand’s telecommunications landscape.

Key Results using Adobe Experience Cloud:
  • Met AGGRESSIVE implementation SCHEDULE
  • Lift in CUSTOMER ENGAGEMENT from testing different purchase options on website
  • Delivers CONTEXTUALLY RELEVANT experiences across channels, devices, and websites
  • Enables marketing team to be more SELF-SUFFICIENT by reducing reliance on developers

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