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Adobe Customer Story:
Finding That Spark
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Spark creates a seamless experience for customers that increases engagement and conversion rates through data using Adobe Experience Cloud.
An organization’s ability to craft personalized experiences for its customers is becoming an essential element of success. Recognizing the importance of this, Spark, New Zealand’s largest telecommunications company, has proactively transformed itself into a customer-centric, flexible, and forward-looking provider of digital services.
With over 2.5 million customers and approximately 5,000 staff, Spark’s ability to create personalized interactions helped reinforce its leadership in New Zealand’s telecommunications landscape.
Key Results using Adobe Experience Cloud:
Met
AGGRESSIVE
implementation
SCHEDULE
Lift in
CUSTOMER ENGAGEMENT
from testing different purchase options on website
Delivers
CONTEXTUALLY RELEVANT
experiences across channels, devices, and websites
Enables marketing team to be more
SELF-SUFFICIENT
by reducing reliance on developers
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