Why Location Is the Future of Digital Marketing

Local Search Association

In this webinar, xAd will explore how observing the places that a user visits allows marketers to make meaningful inferences into a user’s life journey.
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Spotlight

You’ve seen the numbers. You’ve read the articles. Personalisation is top of mind for marketing professionals around the globe, and for good reason. Delivering customized customer experiences has been shown to improve website engagement metrics and increase conversion rates. Although it’s great that marketers are embracing and g


OTHER ON-DEMAND WEBINARS

Mobile Marketing Automation Pt III: How the enterprise can cut through the noise

VentureBeat

If you think MMA is just a toy for small hip start up game companies -- you'd be wrong. From car companies like Kia and Land Rover to banking companies like ING and retailers like Starbucks, Walgreens and Macy's, enterprises are leading the charge in this space -- and winning the fight for market share in their verticals. When it comes to mobile marketing automation, the enterprise has a unique problem -- many MMA solutions are built for small app dev houses and don't have a feature set equipped to tackle enterprise-grade demands. VB Insight surveyed 375 mobile developers and 1.8 million apps to uncover the hottest MMA solutions. We also figured out the best bets for the big guys and some best practices from industry leaders.

Are you part of the one percent who get email marketing right?

Email marketing has grown up. Advances in tools such as automation and data integration mean that email marketing is now capable of working in real-time, predicting the desires of people before they’ve even had the chance to voice them.

Debbie Miller on “Mastering Social Media for Big Brands”

Search Engine Journal

On Wednesday, May 6th, 2015, Debbie Miller, SEJ Social Media Manager, joined Brent Csutoras, the Chief Social Media Strategist, and the rest of the SEJ Marketing ThinkTank audience to discuss social media for big brands. Even though her presentation was mostly aimed at helping big businesses, there was plenty of information smaller organizations could use as well.

How to Build a World-Class Email Personalisation Strategy

BrightTALK

We all know the benefits of personalisation for email marketing, yet many marketers are still struggling to advance beyond the basics.When used well, personalisation can have a transformative effect on not just an email marketing programme, but on your customer experience as a whole. And it goes without saying that personalisation generates amazing results. Research by Experian revealed that personalised emails deliver 6 times higher transaction rates.

Spotlight

You’ve seen the numbers. You’ve read the articles. Personalisation is top of mind for marketing professionals around the globe, and for good reason. Delivering customized customer experiences has been shown to improve website engagement metrics and increase conversion rates. Although it’s great that marketers are embracing and g

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