Where Do Design and Creativity Fit in Data- Driven Marketing?

Technical errors and unplanned site changes can severely impact user experience and organic performance. A site audit is a critical step in assessing your website’s health and identifying, prioritizing, and fixing content issues and markup errors.

Are you and your business doing all you can to optimize and send better emails? If you’re not A/B testing, it’s time to start. According to research from Litmus, companies that test every email see marketing returns that are 37% higher than brands that don’t. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.

The end of the year is almost near, which means it's time to start thinking about how we can push the envelope even further next year with our social media. Panelists will share their predictions of what's to come with social media including how technological advances will affect social media for businesses and how brands can capitalize on the changes.

With a customer-centric, privacy-first strategy, marketers can meet compliance requirements. Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more from Zachary Faruque, product offering manager at OneTrust PreferenceChoice.