VIDEO MARKETING STRATEGIES & BEST PRACTICES

Navigating the funding waters can be challenging and how you tackle obstacles along the way will make or break your brand. Whether you’ve obtained $20M in Series A, or just completed a $250M Series D round, knowing where to allocate the money and how to build a marketing strategy around these milestones is complex. Once a brand has reached later-stage investments, your likelihood of failure will have dropped from 90 to 26 percent. We want to see your brand succeed in the fight to reach brand awareness, funding and ROI goals.

The communication landscape has shifted to a preference for chatting and texting. But businesses haven't kept up. In fact, less than 1% of companies are able to automatically communicate with customers via Facebook Messenger. Yet 55% of consumers are interested in interacting with a business using messaging apps! Facebook Messenger represents one of the greatest untapped growth marketing channels of the next few years.

The world of retail media is changing quickly, and so are retailers’ and CPG brands’ needs. This is especially true for retail media networks (RMNs), a relatively nascent and ever-evolving space. Merkle recently repeated its 2020 retail media research to understand how attitudes toward RMNs have changed, what’s motivating brands and retailers to pursue new ecommerce solutions, and how shifts in consumer behavior are impacting the industry. Merkle’s Janine Flaccavento, Senior Vice President of Media and New Stream Media and Megan Cameron, Vice President of New Stream Media, will discuss key findings from the research and share actionable tips for retailers and brands looking to enter the RMN space or scale their existing programs.

Most salespeople don’t fall in love with CRM the moment they see a demo. It takes time, and often learning from mistakes, to get salespeople excited about CRM. In this webinar, Ledgeview Partners Account Executive, Jason Layne, walks you through his background and journey with CRM, untraditional experiences, first impressions, pitfalls, what he’s learned, and how he uses CRM to improve his sales approach today.