Using Google Analytics to Measure Performance

RezStream

Join us for a webinar where you’ll learn how to use Google Analytics to measure your marketing and website’s performance. You’ll learn more about key metrics and how to automate important reports. Find warning signs for any problems on your site or in your marketing tactics.
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Spotlight

Did you know... 57% of marketers are changing their attribution model this year Almost 40% of marketers spend a majority of their budgets on measurement alone, 69% of marketers are using dynamic email based on user behavior, This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.


OTHER ON-DEMAND WEBINARS

The Rise of the AI-Empowered Marketer

Marketo

With all of the noise around artificial intelligence for marketers, how do you understand what’s really needed to succeed today and tomorrow? Join guest IDC Analyst, Gerry Murray, and Marketo’s Senior Director of Product Marketing, Ariane Lindblom, to learn how AI empowers marketers to engage smarter, grow revenue, and save budget.
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Targeting Facebook Ads Demographically

9 Clouds, Inc.

In this webinar, learn to find new customers based on the cars they drive as well as other demographic information like their age, gender and interests. We will look at what makes a high-converting Facebook ad and where your ads should send visitors. This session is perfect for marketers who are already using Facebook ads and want to improve their conversions.
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The Top Myths about International SEO

International SEO can be a tricky subject, even for SEO experts. Kaitlin McMichael, International SEO Strategist at Getty Images, will discuss some of the persistent myths surrounding international SEO. She’ll address how best to build and execute a solid international SEO strategy, including the importance of choosing the right site structure for your business, localization as it relates to ranking, which language tags you need to use, and more.
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How to cut through the noise: the value of multi-platform advertising

Research Now

Understand the value of cross-platform advertising with leading insight from Research Now New research reveals different roles each device plays in the consumers’ path to purchase, highlighting the importance of cross-device, advertising activity. Join this Marketing Week webinar, in association with Research Now, to discover: •The value of multi-platform advertising •The methodology behind measuring digital effectiveness •The role each device plays in cross-device advertising campaigns Liam Corcoran (Division Director EMEA, Digital and Mobile, Research Now), will outline how Research Now measures campaign effectiveness uplift amongst those exposed to campaigns across two or more devices. Partnering with PHD, Manning Gottlieb, OMD, Celtra and the Association of Online Publishers, they measured the effectiveness of cross-platform campaigns by a major retailer and car manufacturer – understanding differences between creative, device and publisher. Register now and join Liam for this insightful look at how cross device advertising is becoming ever more integral to digital campaigns.
Watch Now

Spotlight

Did you know... 57% of marketers are changing their attribution model this year Almost 40% of marketers spend a majority of their budgets on measurement alone, 69% of marketers are using dynamic email based on user behavior, This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.

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