US Election 2016—Spotlight on Digital Advertising, Data and Targeting

Today, delivering great, relevant experiences is crucial for success. In order to do so, new skills and approaches are needed to get it right. Recent PwC research states that the number of companies investing in omnichannel experiences has jumped from 20% to more than 80%. Customer journey analytics is one such approach being used to build informed customer experiences. And, for one biopharmaceutical organization, the use of analytics has enabled stronger relationships with healthcare professionals, resulting in a $4.8 million increase in revenue per sub brand, and a measured lift in deploying tactical triggers across the customer journey.

2019 is here, and so are Marketo's marketing predictions for this year! Watch Mike Madden, Paulo Martins, and Paul Wilson for their webinar, What's Coming This Year: Marketo's 2019 Marketing Predictions, to learn about the trends you should be ready for in 2019. You'll hear from: Mike Madden, Head of Commercial Demand Generation.

Marketers are willing and waiting for the perfect opportunity to optimize relationships with publisher partners. Watch as Partnerize’s Maura Smith, CMO, and Mary Anzalone, vice president, product, take us through the channel’s addressable market, its capabilities today, and what lies ahead.

Your database is loaded with dormant and less than sales-ready leads, but that doesn?t mean they should be ignored. The smart marketer knows better than to rely on the sales team to keep up with less than hot leads over a long period of time.