Tracking Campaigns in Google Analytics: Have You Checked the Data?

As social media platforms and tools continue to grow in sophistication and complexity, most brands are struggling to keep up. Because the sophistication, complexity, and hypergrowth of the social media ecosystem requires applying more thoughtfulness and rigor to the plan-execute-measure cycle than ever before. Gathering data, optimizing campaigns, communicating effectively, and, of course, generating revenue require that businesses are making the most of the strategies and tools they’re already using, and staying ahead of the curve as they put together future plans.

IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general.In this webinar “Future Trends for the Ad-Tech Market”, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.

According to Forrester, 71% of B2B buyers reach selection at the end of the digital journey — without using traditional sales processes and demos. In this webinar we’ll share strategic ways in which thought leadership can drive revenue.

Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit. Join Media One Creative CEO and cofounder Derek Rider for best practices on what it takes to produce compelling, action-inducing videos that hook audiences and please clients.