Tracking Campaigns in Google Analytics: Have You Checked the Data?

The essence of marketing is being able to give credit where credit's due. Campaign tagging makes that possible in a significant way, but it can also go rogue and trash a Google Analytics account in a New York minute. Annie Cushing of Annielytics share tips and tricks for setting up a campaign tracking framework and cleaning up campaign data that's gone off the rails.
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Spotlight

From all the blog posts, webinars and shouting from the mountain top, you’d think every business must have a “content marketing strategy” to survive. If you’re a small business owner like me, you don’t have the bags of money nor people power to make it happen.


OTHER ON-DEMAND WEBINARS

The Rise of the Data-Driven Marketer

Salesforce

Today’s marketing game can feel overwhelming. With never-ending pressure to create more content, generate better leads, show your contribution to revenue, and engage customers in real-time, it can be difficult to know where to focus. Take a step back and let data lead the way! As technology continues to impact the marketing process, data tracking and analytics have become more detailed, easier to use, and much more valuable. By paying attention to the right metrics, B2B marketers can find out what their customers are responding to, downloading and engaging with. They can draw the insights they need to develop smarter campaigns and build stronger customer relationships.
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THE NEW RULES OF SEO: RANKBRAIN, LINKS, & CONTENT

DemandWave

In a recent Adobe study, 76% of marketers believe marketing has changed more in the last two years than in the last 50. SEO is no exception.While content and links have always been organic search staples, Google’s landmark RankBrain update of October 2015 baked artificial intelligence into its core algorithm, signaling Google’s intent to leverage user behavior as a key ranking factor.
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How to Create and Use More Video in Channel Marketing

Averetek

Is 3/4 of your marketing content already video-based? If not, it should be! Video is the way of the future and it’s the preferred content medium for consumers of all types and maybe more importantly: effective at driving business results.
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ARE YOU MAKING THESE 10 SOCIAL MEDIA MARKETING MISTAKES?

Green Umbrella Marketing Ltd

Social media can be a bit overwhelming, and if you do it wrong then it could be extremely costly to your business. There are some common social media marketing mistakes visibly noticed online, and this webinar will work through the top ten social media errors that we see each week.
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Spotlight

From all the blog posts, webinars and shouting from the mountain top, you’d think every business must have a “content marketing strategy” to survive. If you’re a small business owner like me, you don’t have the bags of money nor people power to make it happen.

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