The Search Marketer’s Guide to Turning Online Browsers into Buyers

When it comes to integrated marketing campaigns, there are about three brain fulls of questions you need to be thinking about. How do you make sure you’re getting the right information? Are you measuring the right things? How should I be reporting the metrics that come from different channels? How does it all work together? If you and your agency (or agencies you and your client) aren’t asking the right questions, you could be heading down the wrong road. To save you from having to backtrack and restart, in this webinar HubSpot’s Josh Chang and Hanapin’s Carrie Albright will show you what questions you should be asking your agency (and what they should be asking you) in each step of your campaign planning, and troubleshooting tips for working together in integrated marketing campaigns.

Hailey will walk us through how she sets up her marketing dashboard to efficiently collect data from every campaign she works on. Before falling in love with growth marketing, Hailey was an English teacher for Teach for America in the Bronx. On her nights and weekends, she launched a mobile app startup, and was invited to pitch at SXSW. Her experience with entrepreneurship sparked a journey to answer one simple question, “How do you get someone to sign up for something or to buy something?”

Marketing and communications leaders must take new strategic approaches to talent retention and acquisition, blend in-office and remote working models, and foster creativity, innovation and culture if they are to succeed in 2022. So, how can they capitalize on such a wide-ranging, critical agenda? This complimentary marketing and communications webinar draws on fresh data from the Gartner Marketing and Communications Organization Survey 2022 to explore how leaders can address the challenges and opportunities their teams face in new work environments. Find out how to start gaining benefits now from the future of work.

Our webinar “Guiding Principles for a Successful MDF Program” is now available to watch on demand. Why not grab yourself a coffee and take a few minutes to listen in as our CEO Kenneth Fox is joined by three international channel pro guest speakers. Firstly, Michele Lee, Channel Programs and Distribution Management with Juniper Networks, Ryan Griffis, Global Channel Programs Manager at Extreme Networks and James Reynolds, Channel Development Manager with Purechannels. Are you wondering on the best approach for allocating MDF budget to your partners? Or maybe you are curious as to which activities to include in your MDF program? On the other hand, you might be interested to to know what metrics you should be measuring your MDF program against? Similarly, you may be just curious as to what other companies are doing to run successful MDF Programs. If so, we are sure you will pick up some good tips from the webinar recording.