The Perfect Digital Marketing Agency Strategy For 2019

Through Channel Partner Marketing Automation (TCMA) is not new. Vendors have long hungered over the promise of amplifying their messages through partners – and protect their brand at the same time. And partners have long hungered for one thing from vendors: demand. Problem is, most vendors haven’t built their TCMA solutions from the partner up, and adoption is low. Very low. This webinar features one of the most respected channel marketing voices in the world, Glenn Robertson, CEO of Purechannels, a top global channel marketing agency on what partners are truly looking for in demand gen in 2021, and Robb Franks, Senior Director of Sales Engineering for Impartner, on how Impartner’s new TCMA solutions are so adoptable by partners, others are a TCMA-asaurus by comparison.

It's 2019, how is your brand's approach to content coming along? Are you stymied by GDPR? Feel like data acquisition is becoming more challenging? Is it tough to scale? Are you trying to figure out whether it should be an internal agency, or integrated skill in every department? The research at Content Marketing Institute illustrates that all of these are challenging headwinds for brand content in the coming year.

When it comes to integrated marketing campaigns, there are about three brain fulls of questions you need to be thinking about. How do you make sure you’re getting the right information? Are you measuring the right things? How should I be reporting the metrics that come from different channels? How does it all work together? If you and your agency (or agencies you and your client) aren’t asking the right questions, you could be heading down the wrong road. To save you from having to backtrack and restart, in this webinar HubSpot’s Josh Chang and Hanapin’s Carrie Albright will show you what questions you should be asking your agency (and what they should be asking you) in each step of your campaign planning, and troubleshooting tips for working together in integrated marketing campaigns.

Geek out on email with the email marketing experts at Essence of Email