The Multiscreen, Multitasking Consumer

Google constantly updates its algorithm. This year alone, they’ve announced 12 significant updates. But, of course, it doesn’t include the hundreds of minor updates Google has made to its search engine. Could these updates affect the performance of your landing pages? Absolutely. Adjusting to these constant changes is about more than just optimizing your content for the SERPs. On December 15, I moderated a sponsored webinar presented by Mordy Oberstein, Head of Communications at Semrush. Oberstein showed how to improve the SEO of your landing pages and increase conversions with a set of data-backed tips you can put into practice today. Want more of the details, data, and tips from Oberstein’s presentation? Here is a quick recap of the webinar.

Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.

In today’s world, customers are interacting digitally with the brands they love and, as they do, their expectations are rising when it comes to personalised experiences. Brands need the right tools to help them accelerate the quality of their online experiences, crafting personalised journeys that customers crave, at every touch

In addition to the cadence of posting, the effectiveness of social platforms also serves as a differentiator between the two. With so many social networks out there, it’s important to know the most effective channels for B2B marketers. Overall, there are three social platforms that should be a focus for B2B – Twitter, LinkedIn and Facebook. While there are certainly other networks B2B marketers can benefit from, these three channels have generally proven to be most effective.