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The Ins & Outs of Driving Demand With Partners

Driving Demand With Partners
It’s an age-old argument – can IT solution providers (resellers, systems integrators, consultants) effectively market? Of course they can, or they wouldn’t be in business. But can, or will, they market with or for a vendor? It depends.

Watch our CEO and principal, Diane Krakora, host a 45-minute discussion with Linda Hartman, Director of Global Partner Marketing at Liferay.

Their discussion leverages data from our recent study on partnering trends including:
  • Why driving demand is more important now than ever
  • Can and/or will solution providers market with a vendor?
  • Evolving MDF
  • Driving digital marketing
  • Designing holistic digital campaigns
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