With increased market competition, brands only get one chance to get the buying experience “right.”
In fact, 89% of marketers find scaling AI-fueled conversation intelligence imperative to stay competitive, according to a commissioned study conducted by Forrester Consulting on behalf of Invoca.
Hear from Ian Dailey, vice president, product marketing at Invoca, and Seth Marrs, principal analyst at Forrester Research, as they revealed the highest-impact opportunities available for marketers today in AI and what’s around the corner in 2022.
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The voice of your customer is the secret to true demand-gen success. Go beyond simply driving leads and create demand-gen momentum that doesn't quit.
Learn how to leverage customer reviews and feedback to gain conversions and create demand-gen fans both internally and externally.
You'll learn how to:
Drive brand awareness and consideration with peer reviews
Use the voice of your customer from peer reviews to improve SEO and conversion rates
Integrate downstream intent data to create better marketing campaigns
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Avelient Marketing
Get an overview of digital marketing and how it helps local businesses grow. Includes time for Q&A so you can ask questions!
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impactbnd
Whether you're B2B, B2C, service, product, big or small reliance on video based content is a reality we must face as businesses to stay ahead. In conjunction with our friends at Vidyard, IMPACT Partner Marcus Sheridan and Director of Video Training & Strategy Zach Basner designed this series to truly empower leadership, sales, and marketing teams to not only catch the vision of video moving forward, but address issues such as using video in the sales process, how to avoid common mistakes when getting started, and getting buy-in from your team and subject matter experts.
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