The Evolution of Marketing

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement

This three-hour virtual summit will detail how you can update and upgrade your content plans, brand journalism reach and ROI, featuring content marketing and brand journalism experts Ryan Petersen (CDW), Sarah Luden (Dell) and Kelly Ahern and Robin Lord, who launched Cape Cod Healthcare's robust new content platform.

Given the demands of today’s complex technology solution selling landscape, it comes as no surprise that companies need to reevaluate and reinvent more sophisticated channel and partner strategies. Make choices now to strengthen your company’s competitive position in the post-Covid world. By investing in customer relationships and channel partnerships and creating long-term programs to nurture and reward loyalty, companies can support key customers, channel partners and suppliers to succeed during and immediately after the crisis.

Marketing is all about working smart: finding what works, what doesn't, and planning actions accordingly. When it comes to lead generation, the things that move the needle and yield big results include: Learn about these aspects of lead generation in our on-demand webinar with Data.com's Sr. Product Marketing Manager, Jim Sinai, and HubSpot's Social Media Scientist, Dan Zarrella.