The Crawl, Walk, Run of People-Based Marketing: Fundamentals and Use Cases

A successful marketing campaign begins and ends with a tactful strategy. We believe the same is true for social media. We know that social media gives brands the power to reach their ideal audiences through granular targeting, relevant content, and meaningful conversation. However, reaching social media’s full potential can be tricky.

In this webinar, digital marketing expert and social media influencer Lilach Bullock, tells you everything you need to know about how to measure your social media success. Find out what makes a social media campaign successful and discover the best ways to measure your results. By taking part, you will learn: - How to set up goals for your social media marketing strategy and your social media campaigns

Tutor Sean Kenny takes a look at 5 of the trends considered important for 2022. Online user behavior, as influenced especially the Covid-19 pandemic. Personalization, with a huge influence from the changes in Apple's iOS 14.5. User Generated Content It's so important to learn how to manage online customer reviews. Social Commerce with shops now operating completely on Facebook and Instagram.

It’s an age-old argument – can IT solution providers (resellers, systems integrators, consultants) effectively market? Of course they can, or they wouldn’t be in business. But can, or will, they market with or for a vendor? It depends. Watch our CEO and principal, Diane Krakora, host a 45-minute discussion with Linda Hartman, Director of Global Partner Marketing at Liferay. Their discussion leverages data from our recent study on partnering trends including: Why driving demand is more important now than ever Can and/or will solution providers market with a vendor? Evolving MDF Driving digital marketing Designing holistic digital campaigns