The Content Marketing Masterclass: Is your Content Converting?

With a customer-centric, privacy-first strategy, marketers can meet compliance requirements. Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more from Zachary Faruque, product offering manager at OneTrust PreferenceChoice.

As we enter economic uncertainty, many leaders are looking for ways to make the most out of their marketing budgets. Paired with customer behavior becoming increasingly turbulent and less predictable, you are now faced with maximizing your ROI.

Channel growth pains may cost revenue, time, and effort and are difficult to manage. What are these common pains and how can they be relieved? In a blind survey of customers using Impartner’s software, results show that, on average, customers see a 32.3% channel revenue increase within the first year of deploying Impartner PRM. This increase is a result of Impartner solving the common challenges that companies face. Join this webinar hosted by Impartner CMO, Kerry Desberg and Impartner Director of Product Marketing Trevor Burnett to identify these common challenges, find out how to overcome them, and learn what other parts of your channel can be accelerated by Implementing Impartner PRM.

Want to run Google Ads campaigns, but don’t know where to start? Watch this webinar and learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today, customer’s online behavior has completely revolutionized the concept of the customer journey. That journey is now more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions.From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.Google Ads offer a wide stack of powerful solutions to intercept and interact with potential customers along the different stages of their online journey. In this webinar, we will present Google Search Ads, a foundational component any digital marketer should include in her/his strategy. Google Search Ads allow advertisers to get in touch with “high-value users”, i.e. those that are showing a strong interest towards a certain product/service and are actively searching for it online!