Do you know how to cost-effectively build and maintain brand equity in your search advertising? Listen as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s rightfully theirs – their customers.
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In this episode of the Women in Channel Summer Series, Dina Moskowitz sits down with Allbound in a discussion about her experiences as a woman in the channel and female founder.
Main takeaways:
How to acknowledge gender, but also overcome it
The challenges women may face in a male-dominated industry
Why showing up is the most important step
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Business Manager is Facebook’s portal for advertisers, allowing you to quickly manage multiple assets such as business pages, ad accounts, pixels, product catalogs and employees all in one place. It’s a very powerful tool that every advertiser should be using, but the downside is it can be complex to master, which is why we created this Business Manager Mastery live webinar.
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Missed our webinar “Building an MDF Program for Today’s Channel Ecosystem“? The good news is that the webinar is now available to watch on demand. Listen in as Channel Mechanics VP of Sales, John McArdle, is joined by an international panel of channel marketers: Ryan Griffis, Manager Global Channel Programs at Extreme Networks, Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda and Kenneth Fox, CEO at Channel Mechanics as they discuss the future of MDF.
So if you’re wondering whether an MDF program is still relevant in today’s partner ecosystem or indeed how best to measure and justify the ROI of your program, you are sure to pick up some good tips from our panel session.
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