SOCIAL MEDIA: THE RISING STAR FOR YOUR DIGITAL MARKETING STRATEGY

In this session, hear from expert practitioners on how the partnership channel helps not only to counter attribution challenges resulting from ATT changes on Facebook, but also subsidizes high-cost, primary sales channels. Learn how partnerships help marketers win by creating new, cost-effective ecommerce revenue streams to drive lasting, high-quality customer acquisition.

In this three-part “Rethinking Ad-Tech” webinar series, Criteo will talk through exclusive research about how marketers are spending their money on conversion campaigns, what a full funnel journey looks like, and how AI is going to change ad tech as we know it. When Criteo surveyed 901 marketers around the globe in partnership with Euromonitor International, we wanted to know one thing: what really drives the most conversions?

The Black Lives Matter movement has been fueled not just by incidents of violence against Black people, but through social media, which has flooded powerful messages and disturbing videos straight to our phones. While technology has created universal awareness of #BLM, it has also distorted it as the movement takes on different meanings depending on who you follow and your personalized content feedback loop.

Mari Smith doesn’t really need any introduction, but we’ll give her one anyways. She’s the queen of Facebook and a top expert in Facebook Marketing around the world. This webinar is a unique opportunity to pick her brain on one of the hottest topics in Facebook Marketing today: Video. Facebook is focusing aggressively on a VIDEO FIRST approach for the platform. This is ultimately due to a competition in the digital streaming television space alongside Netflix, Amazon Prime, Hulu, and YouTube. BUT, most businesses struggle to properly integrate, optimize and monetize VIDEO in their content marketing efforts.