Channel expert Jim Frey does a deep dive into the building blocks of starting a channel from scratch.
Between recruiting partners, creating content, and setting KPIs, building a partner program can be daunting.
Register today to learn:
How to put partners at the center of your growth strategy
How to prioritize different stages of the partner lifecycle
How to know when you need automation tools
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Marketing is on the move. In our latest State of Marketing report, uncover insights from over 8,200+ leading marketers worldwide. Learn the five major trends set to rock the industry, so you can strengthen your strategy — and your career — for the year ahead and beyond.
We will look at trends in budgeting and priorities across B2B, discussing topics such as:
How creating a cohesive journey across channels and devices has emerged as a top priority for marketing execs;
How data is empowering marketers to deliver the trusted, personalized engagement customers expect;
New priorities and challenges around collaboration and organizational structures and processes.
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In today’s world, customers are interacting digitally with the brands they love and, as they do, their expectations are rising when it comes to personalised experiences. Brands need the right tools to help them accelerate the quality of their online experiences, crafting personalised journeys that customers crave, at every touch
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Lead generating marketers are always plotting how to meet and exceed lead targets, convert leads, and prove their impact. And events are a reliably strong channel to create leads and advance opportunities. But, let’s be real, tracking data and proving ROI across a total event program composed of multiple event formats (in-person, virtual, hybrid) and varying event types (trade shows, user conference, etc.) is tough.
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