Social Marketing: Listen To, Convert, and Engage Customers

Strong branding lets people know who you are in an instant. It establishes credibility, makes it easier to reach new prospects and keeps your business in customers’ minds. So what does it take to create a brand with impact? Ashley Kimlinger and Sonia Mansfield of Deluxe Corp. will share expert advice on how to get started, the most effective ways to use your brand in your marketing and a behind-the-scenes look at the branding decisions made on Deluxe’s critically acclaimed TV series, Small Business Revolution

If this past year has taught us one thing, it’s that we have to position our brands to adapt to change and build a more agile marketing strategy for the year ahead. For instance, in 2021, mobile devices alone will influence more than $1.4 trillion in local sales. With markets diversifying and competition not being limited by physical geography to encroach on your search space, you must build momentum and identify new ways of growing your paid landscape. Quite simply: it’s vital to utilize the power of local search in your 2021 strategy.

Last week, we were joined by Oren Greenberg, growth advisor and former head of search at Wonga. Greenberg’s conversation with our own Chief Customer Officer, Alex Schaefer, covered the value of search throughout the sales funnel, how SEO integrates with other marketing and sales channels and teams, and how improved communication with the C-suite (paired with a thorough understanding of attribution) is the best way forward for SEOs in 2022.

You’re up and running on Crossbeam — and now it’s time for your partners to connect with you and join your account mapping party. Why not make it easy on ‘em? Join Lauren Rosenfeld, Onboarding and Support Manager, and Amanda Groves, Director of Product Marketing, for best practices and resources to streamline Crossbeam onboarding for your partners.