SMS Marketing: Why You Need It and Where to Get Started

If you use traditional ROI models to determine how much you’ll invest in your website and how you’ll measure its success, you’re going about it all wrong. Traditional ROI models typically don’t account for results outside of shopping-cart revenue. After all, in B2B, it’s not unusual for a customer to search online, research products on your website – and then call in and talk to their account manager to place the order. Or they may be getting product data from your website to put together bids.

Given the demands of today’s complex technology solution selling landscape, it comes as no surprise that companies need to reevaluate and reinvent more sophisticated channel and partner strategies. Make choices now to strengthen your company’s competitive position in the post-Covid world. By investing in customer relationships and channel partnerships and creating long-term programs to nurture and reward loyalty, companies can support key customers, channel partners and suppliers to succeed during and immediately after the crisis. This webinar is for Digital Industry executives seeking to leverage channel partner program benefits as a force multiplier to scaling their business.

Channel growth pains may cost revenue, time, and effort and are difficult to manage. What are these common pains and how can they be relieved? In a blind survey of customers using Impartner’s software, results show that, on average, customers see a 32.3% channel revenue increase within the first year of deploying Impartner PRM. This increase is a result of Impartner solving the common challenges that companies face. Join this webinar hosted by Impartner CMO, Kerry Desberg and Impartner Director of Product Marketing Trevor Burnett to identify these common challenges, find out how to overcome them, and learn what other parts of your channel can be accelerated by Implementing Impartner PRM.

How big is your existing customer and digital base? • Number of customers • Number of digitally enabled customers • Number of digitally active customers • Number of customers that have a valid SMS