Seamless Transitions Between In-Store and Online Shopping

Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors if you want to get the most from your social monitoring efforts. Hear from marketing leaders at NetBase for insights into the 11 most crucial social media metrics you need to monitor.

In the hyper-competitive game for search rankings, marketers often struggle to grow organic traffic and sales. Google’s recent advances in AI have changed the rules (again!). Keyword targeted content, on-page optimization and email outreach are no longer enough. Your SEO campaigns must include content that resonates with your audience to generate the engagement and authority signals that Google is looking for. Fortunately, there's a better way to grow organic traffic: purpose-driven content marketing and SEO! Join 15-year SEO expert Dale Bertrand to learn how to apply this effective new strategy to any B2B or B2C website and get a chance to take part in the purpose-driven content teardown.

Want to run Google Ads campaigns, but don’t know where to start? Watch this webinar and learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today, customer’s online behavior has completely revolutionized the concept of the customer journey. That journey is now more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions.From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.Google Ads offer a wide stack of powerful solutions to intercept and interact with potential customers along the different stages of their online journey. In this webinar, we will present Google Search Ads, a foundational component any digital marketer should include in her/his strategy. Google Search Ads allow advertisers to get in touch with “high-value users”, i.e. those that are showing a strong interest towards a certain product/service and are actively searching for it online!

Do you still depend on traditional selling methods like cold calling and trade shows to win customers? Your numbers are clearly drying up.This is the year of digital selling—the process of engaging with prospects online by strategically using social networks and digital sales tools. Join our webinar as Lilach Bullock, Forbes Top Women Social Media Influencer discusses the future of digital selling and the critical tools that will help you to implement a flawless digital selling model for any company.