Receive the Gift of a Record-Setting Ecommerce Holiday

It’s getting down to crunch time. The Holiday season is almost here, and it will come and go almost as quickly as last year's. Do you have your search program in shape to sled hard and ring those bells (cash register bells, that is?) Believe it or not, there’s still plenty of time to make positive changes in your SEO, PPC and PLA programs that will be sure to deliver you more money this short holiday season. In this webinar, join Ryan Gibson, RKG's EVP of Marketing Strategy, and Adam Audette, RKG's Chief Knowledge Officer, as they walk you through some essential tips for handling holiday specific challenges across paid and organic search. In this webinar, they’ll address:

Consumer behavior changes as they move over to gift giving mode. What changes should you consider for SEO content as well as PPC keyword and bidding strategies?
Promotions are always an important part of the holiday. But how do you plan for those changes in SEO? And what’s the best way to leverage PPC in the heat of the moment?
Holiday is no time to be advertising on products you don’t have. They’ll explain how to set your site up for successful organic traction for new or holiday-focused products and managing your PPC and PLAs for the same changing inventory.