Misalignment between marketing and sales isn’t just costing you sleepless nights. It’s a trillion-dollar problem in B2B marketing and sales. While the feud between marketing and sales is costly, it can be avoided.
It’s time to end the finger-pointing once and for all, align our teams to maximize brand awareness, increase revenue, and strengthen consistent communications to your customers throughout every step of their buyer’s journey. So, how can we, as marketers, enable sales to do their job better? Let us show you.
Join Drift’s Meghan Flannery, Director of Go-to-Market, and Julianne Thompson, Director of Sales Development, and discover best practices and tools to create more harmony between revenue teams. From actionable campaign plays you can steal to technologies that keep your teams honest, this is a can’t-miss webinar for any marketing leader.
Watch Now
In the last year, the need for so-called self-service portals has increased enormously. Especially since the beginning of the COVID pandemic, it has become essential that you remain in digital contact with your customers and that they can use your services from home!
Watch Now
Missed our webinar “Building an MDF Program for Today’s Channel Ecosystem“? The good news is that the webinar is now available to watch on demand. Listen in as Channel Mechanics VP of Sales, John McArdle, is joined by an international panel of channel marketers: Ryan Griffis, Manager Global Channel Programs at Extreme Networks, Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda and Kenneth Fox, CEO at Channel Mechanics as they discuss the future of MDF.
Watch Now
Mike Marks of Indian River Consulting Group has partnered with Distribution Strategy Group to survey distribution decision-makers to understand their experiences with CRM – good and bad. We asked them questions about how they choose, integrate, drive adoption of and use CRM systems.
Watch Now