Multichannel Marketing—Navigating the Increasingly Complex Customer Journey

Lauren Fisher covers digital marketing and advertising technology for eMarketer. She writes on topics including programmatic advertising, display advertising, measurement, privacy and B2B.
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Spotlight

OTHER ON-DEMAND WEBINARS

Advanced Applications of AI and Content Marketing

Content Marketing Institute

In this session, learn and see examples of current leading-edge content marketing applications of machine learning and artificial intelligence. This session is intended for marketers who have familiarity with the basics of artificial intelligence and content marketing.
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Email Analytics, Measuring What Matters in a Privacy-Driven World

Whether you’ve been confused about email analytics from the start or are an expert data scientist there’s no denying the rules around consumer data are quickly evolving and we as email marketers must adapt, you'll get plenty from this webinar by Karen Talavera.
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Cultivating Local News Communities with Facebook Groups

poynter

This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.This training event is part of a series on digital tools, in partnership with the American Press Institute and The Poynter Institute, funded by the John S. and James L. Knight Foundation.
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You Need a New Toolbox to Win the B2B Content Game [B2B Backstage]

Search expert, Wil Reynolds, has a belief about winning in search: If everyone has the same off-the-shelf tools, then everyone is looking at the same information to win. But if you want to find the big blue ocean opportunity, you need to break free of the "same tools, same insights!" Sound good? Then this B2B Backstage is for you. Join Wil to discover how tools like Power Bi, Tableau, SQL, N-grams, and surveys can help you get insights from your own data so you can develop smarter content that Google loves.
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