Mobile Marketing Automation Pt III: How the enterprise can cut through the noise

If you think MMA is just a toy for small hip start up game companies -- you'd be wrong. From car companies like Kia and Land Rover to banking companies like ING and retailers like Starbucks, Walgreens and Macy's, enterprises are leading the charge in this space -- and winning the fight for market share in their verticals. When it comes to mobile marketing automation, the enterprise has a unique problem -- many MMA solutions are built for small app dev houses and don't have a feature set equipped to tackle enterprise-grade demands. VB Insight surveyed 375 mobile developers and 1.8 million apps to uncover the hottest MMA solutions. We also figured out the best bets for the big guys and some best practices from industry leaders.
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Spotlight

OTHER ON-DEMAND WEBINARS

How to Align Sales and Marketing Using CRM as the Hub

Are you struggling to align your sales and marketing teams while working remotely? Or do you just want some tips to improve sales and marketing alignment in general? You’re in the right place! In this on-demand webinar, we provide top tips and insights to help you get sales and marketing on the same page at your organization, utilizing the power of CRM.
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Get Your Channel’s Attention & Increase Performance: The 4 Content Secrets You’re Not Using

Whether you’re building a partner program from scratch or scaling your existing one, your marketing strategy should be top of mind. Join Allbound and Magnetude Consulting for our webinar on March 10th to learn 4 content secrets proven to work. We’ll help you build a foolproof equation to increase your channel performance and keep your partners engaged. (That’s the definition of a win-win!)
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Build & Scale Your SaaS Partner Program

Partner programs are the go-to channel for SaaS businesses to drive revenue. The journey to achieving partnership sales requires the right strategy and insight from those who’ve done it before. Join Eric Chan, Head of Global Partnerships at Chargebee, as he shares how he developed and polished the partner program at Chargebee.
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A Marketer’s Guide to Card Transactions

Consumer card purchases were up 24% in the first half of 2021, according to Commerce Signals’ Consumer Spend Tracker. This presents an opportunity for B2C marketers to tap into card transaction data to gain consumer and competitive insights, perform sales lift measurement, targeting, and more. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nick Mangiapane, CMO at Commerce Signals, a Verisk business.
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