Mobile Advertising—Five Things You Need to Know Now

You are constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic – impacting revenue. These hijack attempts muddy your reputation and adversely impact the experience your consumers have with your brand online.

Did you know that the U.S. alone has 179 million smartphone users? Or that nearly two-thirds of those smartphone users are more likely to purchase from companies whose mobile websites customize information to their location? Online searches with local intent are continuing to increase along with the expectations of the users doing those searches. That's why TopSpot Internet Marketing has teamed up with Google to discuss how companies of all shapes and sizes can utilize local search strategies to gain new business.

After working as the NBA’s first full-time social media specialist and making a career out of building loyal digital followings for corporate brands, Greg realized how much raising a child and growing an effective social media community had in common. As a first-time parent, he’s found that issues like building a social community and measuring success are just like raising a newborn baby in the sense that you need to nurture it, give it constant attention and experiment with different methods.

Our webinar “Guiding Principles for a Successful MDF Program” is now available to watch on demand. Why not grab yourself a coffee and take a few minutes to listen in as our CEO Kenneth Fox is joined by three international channel pro guest speakers. Firstly, Michele Lee, Channel Programs and Distribution Management with Juniper Networks, Ryan Griffis, Global Channel Programs Manager at Extreme Networks and James Reynolds, Channel Development Manager with Purechannels. Are you wondering on the best approach for allocating MDF budget to your partners? Or maybe you are curious as to which activities to include in your MDF program? On the other hand, you might be interested to to know what metrics you should be measuring your MDF program against? Similarly, you may be just curious as to what other companies are doing to run successful MDF Programs. If so, we are sure you will pick up some good tips from the webinar recording.