Media buying secrets of successful multi-channel marketers

E-commerce marketers have it easy when it comes to tracking their marketing spend. The tools and platforms used include metrics (search and display ads, website and landing pages, bid management platforms, etc.). Multi- or omnichannel marketers, however, can be challenged when a prospect leaves the digital world via the phone or a store visit. The advent of click-to-call ads and call extensions has driven up phone call volume, but has also created a blind spot for marketers when it comes to attributing their marketing spend.
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What is Buffer, and Why Should I Be Using a Social Media Management Tool?

gotostage

Buffer is an intuitive social media management platform trusted by brands, ... Buffer intergrates with a tool called Bulk Buffer, which allows you to bulk upload your . Schedule posts for all of your social accounts at once, and Buffer will publish . You can use the analytics to see your social media performance,
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The 3 Social Media Waves of the Black Lives Matter Movement

ana

The Black Lives Matter movement has been fueled not just by incidents of violence against Black people, but through social media, which has flooded powerful messages and disturbing videos straight to our phones. While technology has created universal awareness of #BLM, it has also distorted it as the movement takes on different meanings depending on who you follow and your personalized content feedback loop.
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How to Build a Successful Channel from Scratch

Channel expert Jim Frey does a deep dive into the building blocks of starting a channel from scratch. Between recruiting partners, creating content, and setting KPIs, building a partner program can be daunting. Register today to learn: How to put partners at the center of your growth strategy How to prioritize different stages of the partner lifecycle How to know when you need automation tools
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2023 predictions and trends for the affiliate channel

The 2023 predictions for eCommerce and retail are coming in fast. But have you considered how these trends will shape your year? To get you prepped for the road ahead, we'll ask our expert panel for their top predictions and discuss how you can use them to your advantage. You'll come away with a list of upcoming trends and plenty of actionable steps to help you stay ahead of the curve.
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