Measure the success of your Email Marketing Campaign

Whether you’re a digital marketing practitioner, an IT manager responsible for data governance and the marketing technology stack, or a general marketing leader, find out how to deliver on the customer experience promise with less data. Hear from Adobe’s Elizabeth A. Sexton, senior product manager, privacy, and Amanda Valerga, senior digital marketing strategist, along with Altice USA’s Marcela Maryniak, director, digital marketing, product management, and customer acquisition, as they help demystify the marketer’s role as a data steward.

Channel marketers have a difficult hill to climb, with increasing revenue targets, partner engagement challenges and lack of visibility into opportunity conversion. Partners have limited marketing bandwidth, don’t have the time or resources to learn a new content platform, or create their own marketing programs to execute. Through-channel marketing is the answer and partners have an easy way to supply you with pipeline results and feedback.

Are you and your business doing all you can to optimize and send better emails? If you’re not A/B testing, it’s time to start. According to research from Litmus, companies that test every email see marketing returns that are 37% higher than brands that don’t. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.

Whether you’ve been confused about email analytics from the start or are an expert data scientist there’s no denying the rules around consumer data are quickly evolving and we as email marketers must adapt, you'll get plenty from this webinar by Karen Talavera.