Make content marketing simple: Bumper Edition

Feel like you can never generate enough leads or track the right metrics? Want to take your marketing campaigns to the next level but are overwhelmed by all the options? We can help. Rossell shared the most effective channels to focus on next year and the metrics to improve sales, leads, and ROI. Here is a quick recap of the webinar. For more details, complete the form to access the entire webinar.

Five stars is never enough. When you really start to dive into what your reviews mean to your customers, you’ll see that there’s a lot more to your online reviews than just stars. In this webinar, we dive into a new study that shows what people are looking for when they look you and your clients up online, including how the pandemic has changed your customers’ expectations. Learn more about gathering reviews, responding to reviews, and keeping your online reputation robust.

Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.

Google is evolving rapidly into an answer engine, aiming to offer one single, objectively "correct" result for a given user in a given situation at a given time. This long-term ambition has started came to fruition in recent years thanks to breakthroughs in several areas, including Machine Learning, voice search, big data, big query... The SEO industry must adapt its focus to account for this fundamental change in approach by Google, Bing, Alexa et al... but also face up to the accelerating rate of change smart machines bring to the search landscape.